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Your Guide to the Best Social Marketing Platforms

Social media is still very influential, and it is high time for marketers to leverage a diverse array of platforms to discover better business opportunities. If you haven’t been in the bandwagon yet, check these numbers out. 

Don’t get left behind.

See what social media platform suits your stuff!

Your Guide to the Best Social Marketing Platforms for 2015

THE BEST SOCIAL MEDIA TOOLS BY THE NUMBERS

What do companies like to use?

  •         LinkedIn – 94%
  •         Twitter – 88%
  •         Facebook – 84%
  •         Youtube – 72%
  •         Google Plus – 64%
  •         Pinterest – 33%
  •         Instagram – 24%

Insights:

  • 65% of marketers want to learn more about Google Plus 
  • 70% of marketers will increase social media spending
  • 43% of marketers found a customer using LinkedIn
  • 65% of executives visit a vendor’s site after watching a Youtube video

Number of users and reach

  • Facebook – 1.5 billion users (864 million active users; 42% marketers say FB is critical to their business)
  • Twitter – 284 million users (500 million tweets per day; 100 million daily active users; average number of followers per user: 208)
  • LinkedIn – 332 million users (Geographical reach: 200 countries and territories; monthly unique visits: 187 million)
  • Pinterest – 70 million users (Percentage of purchases by online shoppers: 47%; average amount of an online sale: $123.50)
  • Youtube – 1 billion users (4 billion views per day; 7% of marketers plan to increase video content production; 100 hours of video uploaded every minute)
  • Google Plus – 300 million users (20 million unique mobile active users; 2nd most actively used social media platform; percentage of active brands: 70%)
  • Instagram – 300 million users (49% active daily users; gained over 50 million users in six months)

Number of active users by age

  • Facebook – 18 to 29
  • Twitter – 18 to 29
  • Youtube – 18 to 34
  • LinkedIn – 30 to 49
  • PInterest – 18 to 49
  • Instagram – 18 to 29
  • Google Plus – 18 to 24

Number of active users by gender

  • Facebook: Men – 66%, Women – 77%
  • Twitter: Men – 22%, Women – 15%
  • LinkedIn: Men – 28%, Women – 27%
  • Pinterest: Men – 13%, Women – 42%
  • Instagram: Men – 22%, Women – 29%
  • Google Plus: Men – 64%, Women – 36%
  • Youtube: Men – 70%, Women – 65%

Best times to post

  • Facebook – Thursdays and Fridays, from 1-3 p.m.
  • Twitter – Mondays to Fridays, 12 p.m., 5 p.m., and 6 p.m.
  • LinkedIn – Tuesdays to Thursdays, 7 a.m. to 8 a.m., and 5 p.m. to 6 p.m.
  • Pinterest – Saturdays, 2 a.m. to 4 a.m., and 8 p.m. to 11 p.m.
  • Instagram – Mondays, off work hours
  • Google Plus – Mondays to Fridays, 9 a.m.
  • Youtube – Thursdays and Fridays, 12 p.m. to 3 p.m.

Limitations

  • Facebook – More skewed to casual sharing; difficult to control content
  • Twitter – Not image-based; no Edgerank
  • LinkedIn – Unsuitable for smaller companies; reputation-sensitive
  • Pinterest – Limited to retailers and SMEs; higher tendency of spam
  • Instagram – Limited features; limited to iOS and Android devices
  • Google Plus – Small market share;  not SEO friendly
  • Youtube – Lacks customer service; geographic restrictions

Most important social media marketing tactics

  •  SEO – 52%
  •  Promoted posts – 41%
  •  Social media ads – 38%
  • Content discovery tools – 36%

 Related Post: Cream of the Social Crop: A List Social Media Influencers to follow on Twitter

30 Reasons Why You should Focus on Pinterest in 2014

We all know that Facebook still reigns the social media world but here comes the challenger; Pinterest.

There are 30 reasons why you should start pinning today. So ready your handy dandy notebook and pen.

Here are some key points from the infographic:

  • There are 70 million users worldwide
  • Out of 20 million active users worldwide, 79% is from U.S.
  • There are 2.5 million monthly pageviews
  • Pinterest attracts 1,090 visitors per minute

But wait, there’s more.

Read full article here: 30 Reasons Why Pinterest Will Rule Social Media in 2014 [INFOGRAPHIC]

 

An All-inclusive Catalog in choosing your Social Media Weapon this 2013

Social networking sites, especially the ones that prevail over time, give users a unique sense of purpose and identity. While some features are not exclusive to just one social media platform (i.e. hashtags, photos, and geo-locations are features that are both on Facebook and Twitter), each site brings a different experience to the table.

The same goes for businesses that use social media for their B2B lead generation campaigns. One company may use a particular site because it gives them what they need in terms of exposure, engagement, thought leadership and so on. But for those who are uncertain which site to take advantage of, careful analysis and comparisons must be made to determine which one will give optimum results.

This infographic by Callbox, Inc collates useful facts about each of the social networking sites that could help you decide which suits your business best:

An All-inclusive Catalog in choosing your Social Media Weapon this 2013