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Influencer Interview Series: Mike Allton Wears The Social Media Hat

Influencer Interview Series: Mike Allton Wears The Social Media Hat

Social Media Marketing isn’t new, but everybody makes it sound like it’s the coolest thing since the internet. It probably is, judging by the how much of the budget goes to it and how much of the collective effort is devoted to perfecting it. No one can or ever will, but it doesn’t mean you shouldn’t try. One of the people whose calling card shouts social media marketing expert shares some valuable insights to us. Here’s Mike Allton of The Social Media Hat.

The Savvy Marketer: You’re one of the most influential thought leaders in Social Media Marketing. Tell me, how do you create and maintain a vibrant online community?

Mike Allton: Creating a vibrant online community is not easy. In fact, I’ll be the first to point out that there are many who are far more adept than I am at community building (i.e. Martin Shervington). But, what I tend to do well is to create helpful content and make sure that it’s distributed to all of my channels in ideal ways.

That means, first, understanding my audience’s needs and creating articles that fit that need. And then, when sharing to social, making sure that I do so in the best way possible for each network – use hashtags, formatting, etc.

While I certainly share new content (and evergreen articles) to all of my major networks, I tend to rotate which network I’m actually focused on and spending additional time on so that they all get equal coverage. Most businesses should, instead, focus on just one or two primary networks (as a social media marketer, I feel obliged to be familiar with them all).

Related: The Five Elements of Quality Content (According to an End-user)

TSM: No matter how prolific and efficient you are on social media, if it can’t be measured, it’s almost an exercise in futility.  What are the most important sales-centric social media metrics we should track?

MA: Businesses need to measure:

  1. Follower Growth– While the number itself can be a vanity metric, it’s still important to pay attention to the rate at which you’re growing your audience and ensure that it is in fact growing.
  1. Engagement & Reach– Next, pay attention to the percentage of that audience that your social posts are reaching, and how much engagement (likes / comments / shares) those posts are receiving. Again, these are metrics that should be trending upwards.
  1. Referral Traffic– Next, watch how much traffic your site and content receives from each individual network, and pay attention to how that trends over time. If you’re regularly creating new content, you’ll likely see spikes in referrals each time you publish something new, which is fine. You’ll also though want to see continued organic traffic from your own and other’s shares of older content.
  1. Conversions– Finally, you must be able to measure conversions. Whether it’s sales, leads, email subscribers or something else, measure it. The easiest way to measure is to create Google Analytics Goals so that you can then review where those conversions have come from.

Related: You Can’t Hit Two Birds with One Stone: Creating Content for Demand Gen & Lead Gen

TSM: How can we organically grow our Twitter followers/Facebook friends, etc?

MA: Organic growth of any particular social channel is done through a variety of methods:

  1. Follow and engage with other people in your niche.
  2. Create good, engaging posts.
  3. Participate in group activities (i.e. Tweet Chats, Facebook Group Discussions)
  4. Reference your social profile in emails, website, etc. so that people can find you.

Related: Influencer Interview with The Modern Marketer: Matt Heinz

TSM: What are the biggest social media trends to prepare for in the next couple of years?

MA: The biggest trend currently in social media is video, specifically, live video. Businesses need to consider how they can leverage what is currently an insatiable appetite for video.

Whether it’s live video or pre-recorded. Whether you’re interviewing experts or demonstrating your own expertise. Whether you’re showing off a product or answering questions – video can be a tremendous asset to any business.

 

Related: Influencer Interview with The “Return on Relationship” Expert: Ted Rubin

Influencer Interview Series with The Return on RelationshipTM Expert Ted Rubin

We are in the search for our next influencer interviewee,

we would love to read your suggestions. Comment below!

Learn more sales and marketing tips on The Savvy Marketer’s Blog

 

 

Why Writing Is the Mo Important Thing in SMM

Influencer Interview Series: Mike Allton Wears The Social Media Hat

Influencer Interview Series: Mike Allton Wears The Social Media Hat

Social Media Marketing isn’t new, but everybody makes it sound like it’s the coolest thing since the internet. It probably is, judging by the how much of the budget goes to it and how much of the collective effort is devoted to perfecting it. No one can or ever will, but it doesn’t mean you shouldn’t try. One of the people whose calling card shouts social media marketing expert shares some valuable insights to us. Here’s Mike Allton of The Social Media Hat.

The Savvy Marketer: You’re one of the most influential thought leaders in Social Media Marketing. Tell me, how do you create and maintain a vibrant online community?

Mike Allton: Creating a vibrant online community is not easy. In fact, I’ll be the first to point out that there are many who are far more adept than I am at community building (i.e. Martin Shervington). But, what I tend to do well is to create helpful content and make sure that it’s distributed to all of my channels in ideal ways.

That means, first, understanding my audience’s needs and creating articles that fit that need. And then, when sharing to social, making sure that I do so in the best way possible for each network – use hashtags, formatting, etc.

While I certainly share new content (and evergreen articles) to all of my major networks, I tend to rotate which network I’m actually focused on and spending additional time on so that they all get equal coverage. Most businesses should, instead, focus on just one or two primary networks (as a social media marketer, I feel obliged to be familiar with them all).

Related: The Five Elements of Quality Content (According to an End-user)

TSM: No matter how prolific and efficient you are on social media, if it can’t be measured, it’s almost an exercise in futility.  What are the most important sales-centric social media metrics we should track?

MA: Businesses need to measure:

  1. Follower Growth– While the number itself can be a vanity metric, it’s still important to pay attention to the rate at which you’re growing your audience and ensure that it is in fact growing.
  1. Engagement & Reach– Next, pay attention to the percentage of that audience that your social posts are reaching, and how much engagement (likes / comments / shares) those posts are receiving. Again, these are metrics that should be trending upwards.
  1. Referral Traffic– Next, watch how much traffic your site and content receives from each individual network, and pay attention to how that trends over time. If you’re regularly creating new content, you’ll likely see spikes in referrals each time you publish something new, which is fine. You’ll also though want to see continued organic traffic from your own and other’s shares of older content.
  1. Conversions– Finally, you must be able to measure conversions. Whether it’s sales, leads, email subscribers or something else, measure it. The easiest way to measure is to create Google Analytics Goals so that you can then review where those conversions have come from.

Related: You Can’t Hit Two Birds with One Stone: Creating Content for Demand Gen & Lead Gen

TSM: How can we organically grow our Twitter followers/Facebook friends, etc?

MA: Organic growth of any particular social channel is done through a variety of methods:

  1. Follow and engage with other people in your niche.
  2. Create good, engaging posts.
  3. Participate in group activities (i.e. Tweet Chats, Facebook Group Discussions)
  4. Reference your social profile in emails, website, etc. so that people can find you.

Related: Influencer Interview with The Modern Marketer: Matt Heinz

TSM: What are the biggest social media trends to prepare for in the next couple of years?

MA: The biggest trend currently in social media is video, specifically, live video. Businesses need to consider how they can leverage what is currently an insatiable appetite for video.

Whether it’s live video or pre-recorded. Whether you’re interviewing experts or demonstrating your own expertise. Whether you’re showing off a product or answering questions – video can be a tremendous asset to any business.

 

Related: Influencer Interview with The “Return on Relationship” Expert: Ted Rubin

Influencer Interview Series with The Return on RelationshipTM Expert Ted Rubin

We are in the search for our next influencer interviewee,

we would love to read your suggestions. Comment below!

Learn more sales and marketing tips on The Savvy Marketer’s Blog

 

 

Why Writing Is the Mo Important Thing in SMM

SOCIAL INFLUENCERS: The Powers-That-Be [Slides]

Social Influencers The powers that be

Just for fun, I wanted to list some of the more popular social media influencers and thought leaders and find their nearest superhero counterparts. While I found it exciting and would allow me to stray – even just for a bit – from the usually serious stuff, I was faced with a conundrum: which superhero group will I compare these people to?

DC? Marvel? Will it be an eclectic mix that will also include some characters from Japanese manga (who gets to be Goku?)? The questions are endless.

I was leaning towards Marvel since I have always been more of a Marvel fan than anything else, when I asked myself: What makes a superhero, well, super?

Many people would say it’s the power to do things that go far beyond the skills of normal humans. You know, like self-regeneration, being invisible, flying, and dodging bullets. The problem with this is, it discounts an entire category of heroes – those without ingrained powers. But then again, there are some people (outside of Bruce Wayne and Tony Stark) who, despite not having super powers, still have a huge impact not only in the lives of people but in society in general.

I mean, if you can convince people to think along your line of thinking or lead them to make a critical decision that affects the lives of thousands of others, then you must be the superhero-kind-of-powerful, right?

So I conceded to my inner self. These people may not fly or shape-shift or move things with their minds, but individually (and metaphorically), they move other people.

Collectively, they shake the world. They are the world of marketing’s powers-that-be.   


Disclaimer:

These influencers are categorized according to perceived strengths, weaknesses, and other intangibles only the writer understands. The “weakness” part is supposed to be a joke – it is not  meant to poke fun at any person on the list. More importantly, the opinions are of the writer’s himself and does not represent that of his company.


If you look at the numbers, social influencers don’t need any more attention. Between them, there are already millions of followers who view their original, enticing digital content, which in turn help shape consumers’ purchasing decisions. Imagine how much cash they move!

But, we mortals can never have too much of a good thing, so we bring them back.
Some are fixtures in the pantheon of the gods of digital marketing, while some are beginning to establish themselves as the heirs to the thrones. And because it’s more fun to look at them in a different light – that is, as people with preternatural powers – we decided to present them to you, superhero-style, complete with strengths and weaknesses. And mottos, for good measure. Have fun!

Featuring Ted Rubin, Mike Alton, Peg Fitzpatrick, Reginald Chan, Jason Amunwa and more… 

Transcription:

Ted Rubin

Ted is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators

What I think: Guy’s reliable, speaks about trust a lot (must be trustworthy), has a lot of wisdom (comes with age, remember?), very experienced in the industry, very approachable

Weakness: Age – maybe he’s reached his peak?

Philosophy: If you want people to rely on you—in business and in life—you need to be reliable. 

Motto: Relationships depend on trust, and the little things matter.

Catch him at: @TedRubin | www.tedrubin.com/blog

 

Jason Amunwa

Jason is a marketing strategist, designer and WordPress zealot at JaffyDesigns. Also an improv comedian. And sci-fi lover. And videogame connoisseur.

What I think: Respected marketing strategist, can create awesome content sliders in minutes with no code, gets inspiration while taking a shower, very funny (says you’re 77% likely to laugh when you see his face)

Weakness:  The lethal combo of sci-fi and videogames

Philosophy:  If we think something that we’ve learned might be helpful, we’ll share it.

Motto: I’m really curious about the performance of things.

Catch him at: @King_Jaffy

 Related: Social Media Promotion as an Effective Tool for Financial Services Marketing

 

John Paul Aguiar

John Paul is an internet entrepreneur: a pro blogger and social media consultant and trainer specializing in blog marketing and Twitter marketing.

What I think: Clever guy (learned everything to do with Marketing online and Social Media — before it was called that), very engaging, always replies to tweets/messages, knows hustle more than anybody

Weakness: Too focused on blogging (with the soaring popularity of podcasts and vlogging, he might consider expanding his territory)

Philosophy: Keep it simple.  

Motto: No BS.

Catch him at: @JohnAguiar

 

Sean Gardner 

Sean is co-founder of the pioneering, Huffington Post “Twitter Powerhouses Series”, which has interviewed hundreds of people in diverse fields. Formerly of Apple, Inc. and Microsoft, Sean has delivered results for multi-national corporations, non-profits and small businesses, and has been a ghost writer and new media manager for celebrities. He is an influential voice in the social media conversation.

What I think: really influential (#1 spot in Forbes’ The Top 50 Social Media Power Influencers in 2013), great at branding, digital storytelling, has tons of experience through his travels

Weakness: not sure whether it was POTUS who followed him back on twitter or a White House intern

Philosophy: connect people to help them produce the greatest possible impact for bettering humanity

Motto: Dream big. (According to a Huff Post article, the first person he followed on Twitter was POTUS.)

Catch him at: @2morrowknight

Related: 5 Social Media Trends for Businesses in 2016

 

Pam Moore

Pam is the CEO of Marketing Nutz, a full service digital marketing, social media and experiential branding agency serving entrepreneurs. She is also a keynote speaker, trainer, consultant, and  author.

What I think: in-demand keynote speaker, very active consultant, entrepreneur and speaker on social media strategy, very strong social media influence

Weakness: 50% (marketing) nuts

Philosophy: It takes nuts be great at marketing.

Motto: Hire the nut!

Catch her at:  @pammktgnut

 

Kim Garst

Kim is the Founder and CEO of Boom! Social, a personal branding and social media business consulting firm. She is the author of “The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with Pinterest”.

What I Think: expert at personal branding and social media business consulting, authentic, amazing woman (being able to juggle all these while being named one of the Top 200 Leading Moms in Business is nothing short of amazing)  

Weakness: hockey

Philosophy: People buy from people they know, like and trust and social media is the greatest tool I have EVER seen at building those three things at lightning speed and at that scale.

Motto: We are different, entirely different!

Catch her at:  @kimgarst

 

Peg Fitzpatrick

Peg is a popular social media speaker, trainer and, social media author. She’s co-author of The Art of Social Media: Power Tips for Power Users. 

What I Think: quasi-omnipresent (she’s almost everywhere!), visual marketer, worked with the best brands and made them even better

Weakness: when you’re everywhere, you tend to spread yourself too thin

Philosophy: I’m an innovative idea girl that follows through and gets the job done. 

Motto: Social media is my career, not just a hobby.

Catch her at: @PegFitzpatrick

 

Reginald Chan

Reginald is the founder of Social Media Rush. Professional Writer | Top Social Media Influencer & Blogger – Content Wizard & Entrepreneur 

What I Think: one of the fast-rising upstarts in the social media and marketing industries, grandmaster in social and content marketing (according to him), hardcore writer (also according to him)

Weakness: coffee

Philosophy: Time flies and trends are changing.

Motto: Blogging is not dead yet. 

Catch him at: @Reginald_Chan

 

Adrienne Smith

Adrienne Smith A respected blogger who became an “Engagement Superstar”, a self-confessed people person. She just recently retired from blogging, but still regularly updates her blogging course, “How to Build a Blog Community”.

What I think: genuine, very grounded, believes in creating her own sphere of influence and it has worked positively for her

Weakness: Too nice in a dog-eat-dog industry

Philosophy: Give and give and give without asking for anything in return.

Motto: What you put out into the world will come back to you.

Catch her at: @AdrienneSmith40

 

Jeff Bullas

Jeff is a social media marketing blogger, keynote speaker, digital strategist, consultant and bestselling author. His blog which is found at jeffbullas.com is about all things to do with social media, content and digital marketing.

What I think: very good at what he does, respected in the industry, consistently voted no. 1 content marketing influencer

Weakness: List of achievements is too long!

Philosophy: To assist business in “getting found online” in a digital world and making you visible and successful on a crowded web.

Motto: Win at business and life in a digital world.

Catch him at: @jeffbullas

 

Mike Allton

Mike Allton is the CEO of The Social Media Hat. He is a leading blogging and social media consultant.

What I Think: mad blogging skills, impressive Hootsuite experience, teaches a holistic approach to content marketing, a veteran on websites and the internet

Weakness: Doesn’t follow me on Twitter (too bad for you)

Philosophy: If you prefer to wear your social media hat for you, I’m here to help.

Motto: When your social media hat is one hat too many, come to The Social media Hat.

Catch him at: @mike_allton

 

Want to Become one of these experts? Learn more about marketing. Go check out The Savvy Marketer’s Blog!

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