Harnessing the Gift of Automation: What Every B2B Company should wish for this Christmas

Harnessing the Gift of Automation- What Every B2B Company should want for Christmas

Perhaps what make Christmas the most anticipated occasion are the presents. Everyone is eager to unwrap and untie parcels with their name on it. But nothing equals the euphoria seeing that Empire Strikes Back LEGO set you have been wanting since forever.

But let us admit it: we are more excited with receiving gifts than giving them, as long as such gifts provide immense satisfaction. In the case of B2B marketers, marketing automation provides just that. Therefore, it should be something every enterprise wants.

But what makes marketing automation a satisfying venture? For one, it provides businesses with easier access to analytics tools. Meticulous marketing metrics can be organized and calculated through simple operations.

Whether developed in-house or bought “off-the-shelf”, marketing automation rids managers of immense stress. Nothing comes off as satisfying as that.

Clearly, more benefits await businesses venturing into the world of marketing automation. And some of them are:

Easier lead nurturing

Before qualifying such personalities, it is vital to maintain communication lines with the prospect. Emails can be considered for stimulating audience interests, but distributing content within a planned time frame can be meticulous work. Luckily, automation tools ensure effective segmentation and distribution of content to individual targets.

Effective personalization

When it comes to engaging B2B leads, personalization serves a significant purpose. Decision-makers are more responsive to messages that are tailored specifically for them. Crafting such messages however is subject to a lot of factors such as prospect activity and the industry to which it belongs. With a marketing system in place, one does not have to worry about satisfying the needs of individual decision-makers.

Streamlined tracking

Lead generation is also about accuracy in terms of data. Gauging buyer behaviors is crucial if one wants to target the appropriate people to enter the sales funnel. Apparently, numbers play a role in business success, and it makes a positive difference if a business is supplied with only accurate statistics pertaining to page visits, conversions and ROI.

Satisfied prospects

Effective automation of one’s lead generation activities is not only good for the business. It is also beneficial for decision-makers. Enhancements made through effective marketing software can give prospects a better experience in choosing solutions appropriate for their present needs and forming decisions for a purchase.

This Christmas, reward yourself by considering marketing automation for long-term profitability and improved sales performance, the satisfaction of which a Star Wars LEGO set cannot top.


Autumn is here! Is your business ready for the holidays?


The final stretch of the year has just presented itself, and this is a crucial time for businesses everywhere to prep up and get their game faces on. What’s great about the holidays is that even though small to mid-sized businesses have had a rough time during the first 3 quarters, they are still given the chance to make up for it for 3 more months. For them, it’s “make or break” time.

Okay, so there’s Halloween, Thanksgiving, and Christmas. Whether or not you personally observe these occasions, you cannot deny the fact that as a business, you have to ride with the hype of the seasons. What are the things you need to do?

It’s time to face your customers

Not necessarily in a literal sense, though. What it means is that it’s the perfect time for you to reach out to your audience. The holidays are a great opportunity to initiate or maintain business relationships with prospects. It’s not just about the usual holiday discounts and promotions; engagement should be encouraged on a more personal level. Send out personal email newsletters (make sure it’s non-marketing in nature; for once, talk about them and the holidays). Don’t forget to thank loyal customers for sticking with you through the years. The bottom line is that you have to let them know that you are “with them” in celebrating these occasions.

Decorate your cyber presence

When it comes to special events, nothing is as flashy and colorful as social media. It’s the ultimate avenue for letting people know how your business would align itself with what’s going on in the community. First, look back at the activities you did during the same time last year, and identify which ones deserve to be retained or ditched. It is also important to start early on if you’re planning to host holiday campaigns on giant sites like Facebook or Twitter. Your prospects will not see how your colleagues would decorate your office for the holidays, but they could definitely see your website and social media profiles – and that’s where you need to work on.

Be careful with holiday messages

The worst thing a business could do is to tarnish the spirit of the holidays by pulling off a cheap, insensitive marketing tactic that aims to rake in money rather than to observe an occasion. People hate it when brands take advantage of them during these times, and although these gimmicks do increase your current sales, the damage is inflicted in the long-term reputation of your company. Show your heart to the people, and you’ll never need to exert so much effort in marketing.