A Spoonful of Sugar makes the Sales go up: Business Lessons from Mary Poppins

For over 50 years, the Disney full-length film Mary Poppins has enchanted generations of children. With her bottomless hand bag of surprises and fun-inducing tools, Julie Andrews’ unforgettable portrayal of a perfect nanny has left positive messages for kids and those who used (and still wished) to be.

To the business world, Poppins is never exhausted of important sales lessons to impart. And it is rather supercalifragilisticexpialidociously important for you to know and apply them to rake in sugar-sweet sales closes.

Always Look for a Spoonful of Variety. With Mary Poppins, there is never a dull moment. She has the ability to see elements of fun in a normally tedious task like taking medicine. This also drives the fact that market trends do not follow a linear and monotonous path and it is very important to know through sound market analytics tools that discreet changes can happen when you least expect.

There’s Always Room for Improvement. “Perfect in every way,” was how Poppins described herself. With that, she has the authority to size up others using her magical measuring tape. Although, perfection can be such a cringe-worthy term, it doesn’t mean that your business should stay where it is. Don’t settle for “good enough,” especially with regards your lead generation campaign. Always aim for quality B2B operations, and Ms. Poppins may give you her nod.

Be Imaginative. Blending live-action and animation was a tough challenge during Director Robert Stevenson’s time. Nonetheless, with a lot of discipline, he pulled it off with Mary Poppins, which garnered a whimsical and childlike charm that would last from 1964 and very well into the future. Using the same perspective to marketing campaigns also entails lasting effects. To put it simply, competition is not all about having the most resources, but knowing how to use what you have properly, wisely and creatively.

Leave a Mark. The part where Ms. Poppins leaves the children under her charge was rather sad, but we can rest assured that she will always remain in their hearts and minds. Don’t just say that your lead generation campaign is only focused on your conversion goals. Instead, try to leave a lasting impression on your customers. Expect referrals thereafter.

As we celebrate the 50th anniversary of Mary Poppins’ introduction to pop culture sentiments, we can rest assured that her songs and teachings will forever remain.

Establishing Business Relationships through B2B Telemarketing

Establishing Business Relationships through B2B Telemarketing

Conversations over the phone between telemarketers and potential clients are the bloodline of B2B lead generation campaigns.

Despite the rising prominence of web-based marketing channels (blogging, social media, email), as well as the limitations of certain telemarketing laws and the Do Not Call registry, telemarketing is still very well alive and reliable.

But business transactions aren’t the sole purpose of telemarketing. These conversations can also foster clientele ties that, albeit not readily profitable, may be the foundation of future business relationships.

Not all phone conversations have to be aimed at setting appointments or closing sales. They can also serve as entry points in positioning your business within a prospect’s “circle of trust”. This is a valuable investment that could come in handy when the right time comes.

The customer service element

If a current correspondence with a prospect is not likely to bear fruits anytime soon, telemarketers can always wear their customer services badges instead and manifest a genuine willingness to help.

If you have the resources, allot a considerable amount of time and effort to exhaust all means for a client, and see if anything could be worked out. It may or may not be necessarily consequential to your bottom line, but why pass on the chance to make a difference?

Building a reputation of passion, one call at a time

Prospects are always in the lookout for businesses that understand their situation and are willing to resolve it. Sometimes, we get to bump into these prospects, yet we fail to establish a partnership because of reasons beyond our control.

Still, it helps to be regarded as a company that is worth considering and could’ve been a perfect match to their needs. Having that reputation in a prospect’s mind is an asset, and it could lead to more doors being opened.

Spreading the vibe

Satisfied clients tend to be generous when it comes to giving praise and spreading the word among their network of business people. But most of the time, satisfaction is not only measured by being able to meet the desired numbers and producing targeted results.

The quality of the output and the manner by which they were carried out are also important indicators of success in the client’s perspective. Their emotional satisfaction can be powerful enough to compel them to refer you to their friends with utmost confidence that you can deliver.

That is a level of esteem that most marketers can only dream of, and telemarketing can give your business that rare ticket.