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5 Perky Blogs in the Payroll Industry: Which Content Strategy Stands Out?

How to Make Boring Industries Like Payroll Software 'Marketable'

It’s true that blog posts are effective tools in driving website traffic while indirectly promoting brand awareness for the IT and Software industries (that wouldn’t be one hot topic if they don’t).

But a few questions are boggling my mind:

Will it do the same for the payroll industry?

What topics would mostly grab the reader’s attention and gain more clickthroughs?

Are there any other themes that can be discussed other than HR and Finance?

I wanted to find out the answers myself so I googled some top payroll software providers to see how they managed to stand out among the crowd by optimizing blog posts with useful content and keywords that put them ahead of the race. Here’s a few a things I learn from scraping the search results. Indeed no industry is boring in blogging even payroll software can be perky in some ways.

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Blogging Tip #1: Share ideas on how your clients can leverage time

The idea was clearly pointed out in the article. Simple as it may look, Quickbooks presented ideas and used keywords about finding apps that would best fit their business, attract their target audience, and showed how to optimize time using these apps.

Unleash the Power of Quickbooks Apps - 5 Perky Blogs in the Payroll Industry: Which Content Strategy Stand Out?

Title: Unleash the Power of Quickbooks Apps

To figure out which apps would be most useful, think about where the bottleneck is in your accounting. What’s taking so much time? Where do you see a vulnerability? Whatever your motivation for exploring apps is, I recommend that you spend some time initially thinking through these questions. Ultimately, apps will help you save time by unleashing the power of QuickBooks in a way that is specifically customized for your business needs. ” Read article here..

Related: Content Marketing Hacks: 5 Things You Should Be Writing for Cloud Buyers

 

Blogging Tip #2: Promote Work-Life Balance.

They call themselves “HR for Humans”, and this is magnified through blog topics that strongly put people and culture together to the fore, by providing notable links to relatively important and beneficial facts in the article  – good move to gain more clickthroughs to increase website traffic.

Employees Go Gaga For These Two Parental Leave Policies - 5 Perky Blogs in the Payroll Industry: Which Content Strategy Stand Out?

Title: Employees Go Gaga For These Two Parental Leave Policies

“A thoughtful solution to paid family leave doesn’t mean productivity ceases. It means employees are ready to give even more to your company and your brand because of how much you commit to them. That is, once they’re able to catch a good night’s sleep.”

Namely has done a great job in drawing a reader’s emotional attraction into their content about parental leave. It featured facts regarding the different HR benefits among companies and the employees’ high hopes on the approval of the proposed extended sick and parental leave. 

Genuine are the companies who never forget to value the family element. Check out this inspiring post by our CEO, Rom Agustin, The Family Element: The Most Important Factor for Callbox’s Success.

 

Blogging Tip #3: Dare to Compare. 

What’s best about the content is the formatted presentation between FSA and HSA that enables the reader to distinguish each account’s features that fit his needs. The article also used keywords that provide insights to employees on their options of which savings accounts to go with and tips on how employers should manage their employee’s deductions without taking so much from their take home pays.

FSA vs. HSA: What’s the Difference? - 5 Perky Blogs in the Payroll Industry: Which Content Strategy Stand Out?

Title: FSA vs. HSA: What’s the Difference?

“Some companies offer both an FSA and HSA option for the employees on their small business payroll, depending on which health insurance plan they select.  Compare the options between FSA vs. HSA:”

Patriot Software shed light on the difference between Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA). The blog discussed about each account’s features like Eligibility, Annual Dollar Contribution Limits, Account Ownership,  Access to your Money, Usability, Substantiation and Options to Change Contributions.Read article here..

Check out! Is Quality B2B Content DEAD? Do you believe this?

 

Blogging Tip #4: Bring sunshine. Start off with a positive tone.

Workday gives us a light and easy to read content about aligning HR and business leaders or operations’ views and processes. Most of their blog titles have fancy positive tones. The introductory paragraph did well in stating a common scenario between the two groups, which was supported by a research regarding each one’s priorities for process improvement, but each were given a fair conclusion of how they could affect and support each other to gain streamlined workflow as whole.

Better Together: Areas Where HR and Business Leaders Can Align in 2016 - 5 Perky Blogs in the Payroll Industry: Which Content Strategy Stand Out?

 

Title: Better Together: Areas Where HR and Business Leaders Can Align in 2016

HR must now do more to help the business understand how engagement initiatives matter, given that this was not an area of focus for other business leaders in this year’s report. HR leaders must connect the dots: Strong employee engagement is critical to achieving business leaders’ main priority of increased customer focus. Read article here…

Featured Blog: 7 Essential Keys to a Winning Content Marketing Strategy in 2016

 

Blogging Tip #5: Appeal to Reader’s Emotion.

Writing for payroll blogs shouldn’t stop from technical jargon filled article. This particular article about recognizing employee’s’ work and worth in the company uses ideas and keywords that emotionally appeal to both leaders and subordinates, connote positive thoughts and actions, and injects a deeper motivation to the  employees to perform better over time.

Happy Employee Appreciation Day! - 5 Perky Blogs in the Payroll Industry: Which Content Strategy Stand Out?

Title: Happy Employee Appreciation Day!

“A high five. A heartfelt thank-you note. A quick acknowledgement at an all-hands meeting. These ordinary things can bring out the extraordinary in people. When you take a moment to recognize someone’s work, it helps them feel proud of the work they do.”

Gusto stands out in graphics – nice and simple yet vivid representations of the what, how or who the article is all about. Ideas were presented in such a way that a reader could easily picture it out in his mind and likely to recall. Read article here..

 

Also never forget to relate content with the trending topics like:

Why Best Actor Leonardo DiCaprio is “King of the World” After his Speech at Oscars

Mark Zuckerberg’s Best and Inspiring Response to Grandma Becomes Viral

What IT Leaders can Learn from (the fall of) Nokia

 

The companies I have searched and the blogs that I have read proved that there’s just so many stories to tell and topics to discuss with other than minimum salary wage laws and tax advisories. Like any other major industries as IT and Software, cogent blogs attract website traffic and promote branding awareness for the Payroll industry just the same.

…making them more “marketable” and stand out among the boring blogging crowd.

 

Learn how Callbox successfully generate leads for Payroll and other software companies!

 Dial +1 888.810.7464 or email us at info@callboxinc.com.

Successful Multi Channel Marketing for Payroll and Software Companies

Check out! Our FREE Lead Generation Consultation.

 

On-Page SEO: The Essential Blogging Checklist

On-Page SEO- The Essential Blogging Checklist

When was the last time you’ve ran a check on your blog? Perhaps you’ve been so caught up with figuring out why nothing’s working that you’ve forgotten to evaluate whether certain elements are present in the first place.

For a lead generation blog to be effective, it must be firing on all cylinders. It’s not just about the quality of the content. It’s also about other technical aspects that help make your blog a complete package. That’s the essence of assessing and improving on-page SEO.

Now’s your chance to give your blog the ultimate test. OnlineMarketingInsitute.com offers this comprehensive checklist for lead generation blogging. Go over the list and see how your efforts fare:

Your page title is key. While the content itself is the most important element on the page, the title comes in a close second.

Use the meta description. The meta description is a block of text that offers a great opportunity to sell the page contents and alert users that this is what they were looking for.

Check the URL. Make sure the URL is relevant to the page and also correct (i.e., no spelling mistakes or inaccuracies).

Keywords in the content. You can make good content into great, highly effective content with the use of keywords. It’s important to make sure that they read like they are occurring organically in the text, otherwise the whole thing will feel clumsy.

High-level header tags. The H1 tag is a powerful tool, so don’t overuse it. Use one per page so you don’t confuse search engines (at the top preferably) and use it to describe exactly what your page is about.

The right images. Images must be used in the right format, such as JPEGs for higher quality images (save in Photoshop at less than 60 percent resolution to avoid slow page load times as a rule of the thumb), GIFs for those images with fewer colors, and PNG format for graphics.

Descriptive alt tags. Use alt tags to communicate to search engines what the image is about, which will help with your SEO. Make it descriptive, as this is what will pop up if the image does not load.

Blog categories. Chronologically ordered blog archives give nothing to a user and don’t encourage browsing. Using blog categories instead helps the reader find what she is looking for more quickly.

Forge internal links. You can increase the effectiveness of your blog for your site as a whole by hyperlinking to other pages on your site that are relevant. Use keyword-rich, branded, and normal anchor text to do this.

Claim authorship. Claiming authorship of content and linking it to a Google+ account offers another degree of visibility and will make the effectiveness of that one piece of content stretch even further. In addition, author rank is predicted to become even more relevant as Google continues to understand the authority of each publisher.

Read the full post at Blogging: An On-Page SEO Checklist

 

This 2014, Make Your B2B Blog More Powerful By Avoiding These Words

This 2014, Make Your B2B Blog More Powerful By Avoiding These Words

The new year is the perfect time to refine your B2B lead generation campaigns, and the best place to start is in your business blog. To do that, you need to zero in on the words that are useful in effectively sending the right message to the readers, and the ones that doesn’t really help out.

Shanna Mallon, a business writer for Straight North, a Chicago Web design firm that specializes in SEO, web development, and other online marketing services, shares her insights on which words are better off cut from your blog articles. Here are some of these words:

Just. The word “just” is a filler word that weakens your writing. Removing it rarely affects meaning, but rather, the deletion tightens a sentence.

Really. Using the word “really” is an example of writing the way you talk. It’s a verbal emphasis that doesn’t translate perfectly into text. In conversation, people use the word frequently, but in written content it’s unnecessary. Think about the difference between saying a rock is “hard” and “really hard,” for example. What does the word add? Better to cut it out to make your message stronger.

Perhaps/maybe. Do you want your audience to think you’re uncertain about what you’re saying? When you use words like “maybe” and “perhaps,” uncertainty is exactly what you’re communicating.

Quite. When someone uses “quite,” he or she either means “a bit” or “completely” or “almost.” Sometimes the word adds meaning; sometimes it’s fluff. Learn to tell the difference–but, when in doubt, cut it out.

Amazing. The meaning of “amazing” is causing great wonder or surprise–but some writers use the word so often that the meaning gets lost. How can something be amazing if everything is? Ditch this diluted word.

Literally.  When something is true in a literal sense, you don’t have to add the word “literally.” The only reason it makes sense to use the word is when it clarifies meaning (i.e., to explain you aren’t joking when it seems you are).

Things. Writers use the word “things” to avoid using a clearer, more specific word that would communicate more meaning. Be specific. Don’t tell us about the “10 things,” tell us about the “10 books” or “10 strategies.” Specificity makes for better writing.

Got. Think of all the ways we use the vague word “got” in conversation: “I’ve got to go,” “I got a ball,” or “I got up this morning.” Though it’s fine for conversation, in writing, “got” misses valuable opportunities. Rather than writing a lazy word, look for clearer, more descriptive language: “I promised I’d leave by 9,” “I picked up a ball,” or “I woke up today,” for example.

Read the full article at 10 Words to Cut From Your Writing

 

 

Keep Your Company Blog Alive And Exciting

Just imagine that your company blog was like an open store, the readers are your customers and to keep them coming back you have to provide them what they need and give them proper customer service.

Now that 2014 has started, there are external factors that could add some charm on your blog and lure audience. Bring your blog to stardom and let the camera rolling. Here is a slide share of how to keep it alive and exciting throughout the year.

15 Ways To Keep Your Company Blog Alive And Exciting from Belinda Summers

Over all, it means keeping the flow of engagement constant and retaining reader’s interest should be the main objectives. So give your customer that big smile every time they come in and let them carry that grin right after they go out into your store. Happy Blogging!