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Consulting vs. Selling: Crafting a Winning Business Pitch

You already have a business plan. All you need to do is pitch it to some investors and convince them to invest in your business.

That looks so easy in writing, but everyone who had been through this process will tell you how unpleasant the feeling was – it’s like walking through a gauntlet. Your business plan is not the only thing undergoing some scrutiny here but your capability as well. How well you deliver your pitch will reflect that capability.

A winning business pitch does not just happen. It is the product of many elements which we are going to lay down in this article. But before we get down to the juice, let’s lay down some strong foundations.

A strong building has basically four strong pillars to hold everything together. The same goes for a winning business pitch. It should have:

1. Simplicity

Sure, you are talking to prospects but it does not necessarily mean that you have to use all the jargon to impress them. On the contrary, speaking in a language, your customers can understand well will give you a better fighting chance.

Related: The 3 C’s of Selling to the C-Suite and Closing Large Deals [INFOGRAPHIC]

2. Clarity

If you can convince your prospect within the first 8 minutes of your pitch, you have captured the rest of his attention. Thus, you have to focus on being understood than persuading your listener.

3. Passion

Passion is the element that will make your business pitch memorable, unique, and convincing. Your listeners will be able to sense through your pitch whether you are sold to the idea you’re selling to them or not. Don’t hold back because it could be what will make or break your pitch.

4. A lot of practice

No matter how passionate you are or how well-written your pitch is but you haven’t practiced it, then it is nothing.

 

With the four pillars in place, you are now ready to build a winning business pitch. Let’s take a closer look at each of them:

1. Your hook should be interesting

Venture capitalist Charlie O’Donnell confessed in his short blog post that, VCs get bored easily and their mind gets continuously distracted making it difficult for them to focus.

He also added that starting the pitch by introducing who you are and trying to convince them how qualified you are is a big no-no. The fact that a VC allowed being your audience means they have already vetted you.

Even if you are pitching to businesses, the same reality applies. Thus, you need to be straight to the point and capture your audience’s attention. As Renee Zellweger’s Dorothy told Tom Cruise’s Jerry, “You had me at hello,” you should create the same impact on your clients.

Related: Ditch that Pitch: The Case Against Selling to First-Time Prospects

2. You need to show them not only your solution but the problem

No matter how good your solution is if you haven’t identified what the problem really is, the solution is nothing. Once you identify that, you have to make sure that your audience understands that there really is a problem. Also, make sure that your audience feels a certain pain so they will seek a remedy.

3. Create a unique solution

It’s not enough that you have a solution. It should be a unique one, something that makes you a cut above the rest. Businesses want to hear that you’re offering something new. Think for a minute, what can your company offer them?

4. Confidence shows credibility

Confidence makes a lot of difference in whatever you’re doing. Your confidence reflects your capability and how much you believe in your product.

Look your audience in the eye when you deliver your pitch, and answer them with as much clarity in your voice as possible. Even when you faced tough questions, do not wave them off but discuss them. It could be your only chance to answer those kinds of questions.

Lastly, don’t forget to show your audience the results. Build your credibility further by showing them positive results as well as your determination to get the job done.

Related: Phone Sales Closing Techniques That Will Get You More Deals

 

In Closing

The manner you present your pitch will leave an impression -positive, negative, neutral – to your audience. What matters most is that you present your pitch with genuineness, clarity, and confidence. All of this can be done through a compelling story and by listening to your audience as well.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

 

Build, attract and engage potential customers with Callbox Digital Marketing Solutions

Dial 888.810.7464 | Chat on WhatsApp

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

The Best Marketing Podcasts and What You’ll Learn From Them

The advent of technology has opened more opportunities for learning and self-improvement. Podcasts provide a plethora of ideas you can learn from even when you’re on-the-go.

Most of these podcasts are hosted by thought leaders who attract other leaders to guest in their shows. The result is a wealth of knowledge that proves valuable for your life and career. In this article, we have listed some of our favorite marketing podcasts and what you can learn from:

 

The Fizzle Show

From the creators of Fizzle.co comes this lighthearted fountain of knowledge for online entrepreneurs. The show talks about building a business with a purpose, creating a valuable product/service, and increasing traffic to your site. The biggest takeaway from The Fizzle Show, however, were lessons on how to engage and capture your target audience.

Lesson #1: Know Your Audience More Than They Know Themselves

Sun Tzu’s “Art of War” teaches the valuable lesson of winning the battle. First, you have to know yourself and your enemy. The same goes true with your business if you want it to succeed.

By principle, your target audience is the ‘enemy’ you’re trying to capture; thus, you need to have a genuine understanding of your audience. What are the problems they face?. What are their needs, challenges, and desires?. If you know your audience, you can better communicate with them better using the language they understand.

Related: Capture More B2B Sales Leads with Multi-Channel Marketing

 

StartUp

Gimlet Media is a known producer of high-quality narrative podcasts, and StartUp was their first show. It focuses on the life of Alex Blumberg and how he built the company from the ground up.

Lesson #2: Transparency with Your Audience

We often hear about the success of startups rather than their challenges and their failure. StartUp dares to be different by showings the side of startup companies behind closed doors. The show features raw conversations between Alex and different investors, his wife, and his team. There’s no sugarcoating here. What you get are the real challenges and concerns most startup companies experience.

Related: 10 Affordable Marketing Ideas for Software Startups

 

ConversionCast

ConversionCast is the brainchild of the top lead generation service, LeadPages. It is a resource for digital marketers with topics on optimization, conversion, growing your email list, and customer sign-ups, among others.

The 15-minute length episodes are a great way to add to your knowledge while driving to work. ConversionCast features different guests who are have been successful in their chosen field and industry.

Lesson #3: Test Your Ideas with Your Audience

ConversationCast recommends the Lean Startup methodology for testing an idea. This technique includes split-testing any idea you’d like to experiment and then to measure the results via actionable metrics. From there you can decide whether or not to pursue your strategy or try something else.

Related: 5 Strong CTA Examples (with Solid CTRs and Conversions) to Learn From

 

The Smart Passive Income Podcast

Pat Flynn refers to himself as an online marketing guinea pig. He is passionate about content marketing and has built a successful podcast, blog, and YouTube channel himself. He often shares what he learns from the ideas he tests. He also interviews young entrepreneurs who are successful in building a business.

Lesson #4: “The Riches are in the Niches”

The saying does ring true, and we see this with the host and his guests. It’s striking to see individuals succeed when they understand a niche better than anyone else. This way, they can understand the needs of their specific audience like never before.

Related: Happy Independence Day! Now Break Free from the Content Marketing Trap

 

The Tim Ferriss Show

The best-selling author of “The 4-Hour Work Week,” Tim Ferriss talks about a wide range of topics. An advocate of learning, it seems like he has no plans of stopping.

Lesson #5: Never Stop Learning

Some of his famous guests include Arnold Schwarzenegger, Peter Thiel, and Tony Robbins, who are all at the top of their game yet they never stop learning new things every single day.

 

The #AskGaryVee Show

Is your business on social media? The Facebook algorithm is ever-changing, and marketing on social media has become increasingly competitive. No one seems to understand this better than Gary Vaynerchuck.

Founder of the creative agency, Vaynermedia, Gary Vaynerchuck talks about smart content marketing, tried and tested practices, and the latest social media trends. He and his team are always testing new social media strategies, platforms, and post types. Then they share their discoveries and recommendations on the podcast.

Lesson #6: React Fast to Social Media Changes

You can gain a lot if you hop on a growing platform earlier than others because there are less competition and a host of opportunities.

Related: Leverage Social Media’s Influence to Reach More Targeted Customers

 

The Suitcase Entrepreneur

Natalie Sisson runs her business and the podcast while traveling the world. She is an inspiration and a great teacher in entrepreneurship and online marketing. Natalie also features successful online entrepreneurs in the podcast.

Lesson #7: Finding Your Why

Natalie is most passionate about finding your WHY in everything. She encourages entrepreneurs to do something they care about. Your business should resound your purpose and reason for being.  It is the reason why your audience will buy from you. It is the story you share with your target audience. Your WHY is what sets you apart from the competition and attracts your ideal customer.

 

Final Thoughts

Podcasting is a smart new way to learn new things about everything including marketing. If your digital marketing efforts are sapped up, it’s time to get a few tips from successful entrepreneurs and marketers in the industry.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial 888.810.7464 | Chat on WhatsApp

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Marketing Troubleshooting: What To Do When A Campaign Goes Wrong

Marketing campaigns are not free from problems, and more often than not, we find ourselves in an extremely precarious situation when things turn south. Our answer is marketing troubleshooting.

However, how do we engage in marketing troubleshooting and how can we able to do something about all of this?

In this short guide, we’ll show you how you can check if your campaign is performing well and the first checks that you should do if something does go wrong.

 

Marketing Troubleshooting 101

A downward moving marketing campaign is not the end of the world for your business. It is still an opportunity. How? It is the perfect opportunity to reassess whether or not you are doing something right. If not, then it is a new opportunity to do something you have never done before or try out something you thought would not work. Reality is, you will never really know unless you try.

Consider the following tips in reviving your marketing campaign.

 

#1 Review your marketing strategy.

 It’s a basic practice. When one strategy does not work, look at it again and try to see what went wrong. Did it lack the much-needed information for clients to make an actionable decision? Was the message clear? Did you hit the mark?

When you do a thorough review, you may have the good fortune of not having to overhaul the whole marketing plan. In most cases, all you need to do is make little adjustments here and there until you find the right formula that will attract your target market.

Look at all the aspects of your marketing plan or strategy and put yourself in the shoes of our target client. If you were in their shoes, would you buy the product? Would you be inclined to avail of the service that is being offered? While this may be difficult at some point due to your personal biases towards your product, it is not utterly impossible to do.

To be on the safe side, consider getting a third party perspective on the matter. Consult other members of your team, huddle with a couple of people you trust outside of your company and see what they have to say. And while you’re at it, do it quick!

Related: Enterprise Sales vs SMB Sales: A Side-by-Side Comparison [INFOGRAPHIC]

 

#2 Be more creative.

Most of our marketing problems do not spring from a lack of money, but rather from a lack of ideas. Quite often, the best marketing approaches come from the purest realizations in life. You can get inspiration everywhere! All you have to do is pause and make time to observe the way people around you respond to specific stimuli.

When you discover the unique ways that people respond to specific motivations, think about how to bring it a little further. Beyond the stimulus is the need for people to act -buy your product! But before you can make a sale, you should have caught their attention already. And you can only do this with a very creative approach.

Related: 7 Social Media Ideas to Steal from Classic B2B March Madness Campaigns

 

#3 Get rid of the “Think out of the box” approach.

We have heard it time and time again that we should “think out of the box?” But why think within the bounds of a box at all? This digital age requires that we think as if there is no box at all! Your product or service is only as good as you perceive or package them to be. Avoid restricting your business by thinking, “this cannot be done” or “this is quite impossible to do.” At the end of the day, what will spell the difference between you and your competitor is how daring you are to carry out your vision.

Related: How Are Digital Strategies Evolving With The Integration Of New Technologies Into The Marketing World?

 

#4 Meet customer needs.

If your marketing campaign is taking a downward trend, ask yourself, “Does it meet the need of my customers?” You also have to come to a realization that marketing your product mostly goes beyond meeting a single need. You will be surprised to know that marketing is mostly also about making a need. When things are not going well for you, you need to find a way to create an artificial curve.

Simply put, find a way for your customers to feel a need for your product.

Related: Lead Generation: Utilizing AI to Create Personalized Customer Journey

 

#5 Be relevant.

 An effective marketing strategy is relevant. It means, your product or service is positioned in such a way that it is applicable, timely and appropriate. Being relevant relates heavily to meeting a need. What may have been a need before, may not necessarily be the same at present. As a business operator, it is essential to discover what is relevant to your customers continuously. When you do this, it just might create the artificial curve you need to get back on track.

 

As you can see, engaging in marketing troubleshooting does not have to be so hard if you think about it. There are plenty of things that you can do to sort things out!

 

Build your digital presence, attract the right audience, and engage potential customers with the help of Callbox’s integrated Digital Marketing Solutions.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA