client review

We were very pleased with the vast improvements in metrics

Jacqueline Tan Avatar
Jacqueline Tan
Marketing Analyst for SEA Region
campaign
Outbound Marketing
client industry
Material Handling Company
project summary
Callbox was hired to create outbound marketing campaigns for an equipment company. The team was in charge of growing the client's database by acquiring new contacts and generating more leads from those.

Opportunity / Challenge

For what projects/services did your company hire Callbox?

We have been building up our customer database contacts through cold-visiting by our sales team over the past five years across Southeast Asia and due to the COVID-19 movement restrictions, we have sourced for Callbox to support the continuous efforts to grow our database.

What were your goals for this project?

1. To grow our database through acquiring new contacts.

2. To cleanse our existing database through validating and updating/adding mobile contacts.

3. To generate leads from the contacts.

Solution

How did you select Callbox?

We searched for the agencies that can support our above objectives and came down to finalists – for which Callbox appears to be able to support more countries within the SEA region that we cover than the competing agencies.

Describe the project in detail

(See project objectives)

What was the team composition?

We have an account manager, Mitos, as well as:

1. a database research/sourcing team.

2. an outbound calling team.

3. a lead-gen QA team.

Results and Feedback

Can you share any outcomes from the project that demonstrate progress or success?

1. We have grown market awareness towards our brand from 31% to 61%.

2. We have generated an average of 20 leads per month over the three-month project.

How effective was the workflow between your team and theirs?

Mitos, our account manager, was easy to work with and could quickly grasp our questions, needs and requirements. Through her coordination and management of the team, we adjusted and improved our workflow and communications flow over the three months.

What did you find most impressive about this company?

Has an extensive knowledge and detailed process flow for database research, sourcing, cleansing, through to customer lead generation, qualification, nurturing and follow-up activities.

Are there any areas for improvement?

The reporting metrics could be refined further, as well as process flow could be tighter and communcations flow could be more proactive, that said we are very pleased with the vast improvements in this second campaign from the first campaign.