client review

Callbox team has the mindset to drive the result.

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Long Long
Marketing Director
Multi-Touch Point Telemarketing
client industry
Big Data & AI Company
project summary
Callbox provides ongoing multi-touch telemarketing services for a leading big data and AI company. The team generates new leads and sales appointments, handles event RSVP invite, and screens potential leads.

Opportunity / Challenge

For what projects/services did your company hire Callbox?

Telemarketing to generate the new leads/new sales appointment; event/webinar RSVP invite; telecall down to screen all the in-house digital marketing-generated leads.

What were your goals for this project?

Agreed numbers of 1:1 meetings with ADVANCE.AI sales manager


How did you select Callbox?

I used Callbox telemarketing service when I was working in Microsoft. I brought Callbox into my current company because 3 reasons: Proven record of the lead (MQL) generation performance; Enhanced marketing touchpoints including LinkedIn InMail, eDM blasting, and webinar services which are beyond the normal telemarketing vendor who normally only provides the cold calling; Cost is competitive.

Describe the project in detail

Generate the new leads/new sales appointment; Event/webinar RSVP invite; Telecall down to screen all the in-house digital marketing generated leads.

What was the team composition?

1 account manager, 1 account coordinator, 2 telemarketing agents, 1 backend non-voice team which is shared resourced in Callbox.

Results and Feedback

Can you share any outcomes from the project that demonstrate progress or success?

After three months, Callbox team can generate the stable amount of the 1:1 sales meetings to our company. In the meanwhile, we keep exploring how to maximize the opportunities to improve the performance.

How effective was the workflow between your team and theirs?

As both ADVANCE.AI and Callbox teams are new, we ramped up Callbox team in 1 month with a pilot campaign first to get all the lessons learnt before scaling up to more countries. We set up the weekly cadence, which is focusing on the performance and gap review.

The weekly cadence is much more smooth after 1 quarter when both parties changed some of the processes. The good thing is Callbox still delivers the result during the ramp-up phase.

What did you find most impressive about this company?

Callbox is always flexible to change their processes to align the client’s process. The team is always happy and optimistic. The most important thing is Callbox team has the mindset to drive the result.

Are there any areas for improvement?

Callbox can only provide English service which is challenging to scale the partnership in some of the non-English speaking countries like Vietnam, Cambodia and etc.

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