Top B2B Lead Generation Agencies for CRM Providers

Let me guess —

You’re here because you want to boost your CRM business with high-quality leads.

Building a sustainable pipeline takes time and effort. You can either invest in an in-house sales team and the latest CRM tools to attract potential CRM leads or partner with a B2B lead generation agency for CRM providers to streamline the process.

The B2B lead generation landscape is filled with agencies promising to deliver results, but the key is finding the right partner that understands your niche, aligns with your goals, and integrates seamlessly with your CRM software.

In this guide, we’ll explore the top B2B lead generation companies for CRM providers who can help you connect with potential clients and grow your business strategically.

What Kinds of Clients Do CRM Lead Generation Companies Connect You With?

B2B lead generation companies specializing in CRM solutions typically connect you with clients such as:

• Small and Medium Enterprises (SMEs): Businesses seeking scalable CRM platforms to streamline their sales, marketing, and customer service processes.
• Enterprise Organizations: Large companies looking for advanced CRM features like automation, AI-driven insights, and multi-channel customer management.
• Technology Companies: Firms in SaaS, IoT, healthcare tech, and cybersecurity looking to integrate CRM tools with their tech stack.
• Healthcare Providers: Medical organizations aiming to enhance patient relationships and manage data efficiently.
• Financial Services: Banks, insurance companies, and fintech businesses searching for CRM solutions to improve client retention and personalize customer experiences.

To increase your sales success, here are the features CRM must have.

Top B2B Lead Generation Agencies for CRM Providers

It’s time to explore the best lead generation companies that can elevate your CRM business. We’ve carefully curated a list of top B2B lead generation agencies designed to help you connect with high-intent prospects, build meaningful client relationships, and expand your market reach.

Please take note that this list isn’t ranked — each company has unique strengths, so it’s important to align their offerings with your business goals and CRM strategy before making a decision.

Disclaimer: This comparison is for informational purposes only and is based on publicly available data at the time of publication. All trademarks mentioned are the property of their respective owners. We are not affiliated with, endorsed by, or sponsored by any company listed below.

Callbox

Callbox is a leading B2B lead generation company that helps CRM providers reach their ideal customers through account-based or multi-channel marketing campaigns. Their data-driven approach and personalized outreach ensure high-quality leads.

Features/Services Offered:

• Multi-touch, multi-channel lead generation: Combines voice, email, social, chat, and website channels to maximize lead engagement.
• Appointment setting and sales enablement: Helps CRM businesses secure meetings with qualified prospects.
• Account-based marketing (ABM): Focuses on high-value accounts to boost conversion rates.

Pros: 

• Comprehensive multi-channel approach.
• Strong focus on high-value accounts through ABM.
• Scalable for both SMEs and enterprise CRM providers.

Cons: 

• Building momentum and maximize ROI through consistent, long-term campaigns.
• Cost is tied to providing a full-service lead generation program (e.g market research, data enrichment, and multi-channel outreach).

Ideal for: 

• Companies seeking comprehensive, multi-channel, and targeted B2B lead generation strategies.
• CRM companies seeking end-to-end lead generation and sales support.

Best for: 

• Overall B2B lead generation
• Both inbound and outbound sales prospecting approaches

See how Callbox is recognized as a Top Call Center Company.

Pricing: 

• Custom pricing based on program scope.

Leadfeeder

Leadfeeder identifies companies visiting your website and turns anonymous traffic into actionable leads, helping CRM businesses track and connect with interested prospects.

Features/Services Offered:

• Website visitor tracking: Reveals which companies are viewing your site, giving sales teams actionable insights.
• CRM integration: Seamlessly connects with HubSpot, Salesforce, and Pipedrive for smooth data flow.
• Automatic lead scoring: Prioritizes high-intent prospects to focus on the most promising leads.

Pros: 

• Excellent for identifying warm leads from website traffic.
• Easy integration with major CRM platforms.
• Real-time lead updates.

Cons: 

• Relies heavily on website traffic volume.
• Limited for companies without strong inbound marketing strategies.

Ideal for: 

• Companies with an active online presence.
• CRM providers with high website traffic looking to capture inbound leads.

Best for: 

• Inbound lead generation.

Pricing: 

• Starts at €99/month.

UpLead

UpLead offers a real-time B2B database, allowing CRM providers to build targeted prospect lists and connect with decision-makers quickly.

Features/Services Offered:

• Accurate B2B contact data: Access to over 54 million contacts verified in real-time.
• Advanced search filters: Find leads based on criteria like location, industry, and job title.
• CRM integrations: Supports Salesforce, Zoho, and other CRM platforms for easy syncing.

Pros: 

• High data accuracy with real-time verification.
• Extensive search filters for precise targeting.
• Strong CRM integrations.

Cons: 

• Lower-tier plans have limited access to advanced features.
• May not suit businesses focused solely on inbound marketing.

Ideal for: 

• CRM businesses focused on outbound sales and building targeted prospect lists.

Best for: 

• B2B data and outbound lead generation.

Pricing: 

• Plans start at $99/month.

The Marketing Practice

The Marketing Practice focuses on integrated B2B marketing strategies, combining ABM, lead generation, and content marketing to drive growth for CRM companies.

Features/Services Offered:

• Account-based marketing (ABM): Personalized campaigns targeting key accounts.
• Demand generation campaigns: Builds brand awareness and drives qualified leads into the sales pipeline.
• Pipeline acceleration: Helps convert leads into sales faster.

Pros: 

• Expertise in complex B2B sales cycles.
• Strong focus on tailored ABM strategies.
• Great for scaling lead generation efforts.

Cons: 

• May be expensive for smaller CRM businesses.
• Requires collaboration with internal teams for best results

Ideal for: 

• CRM providers targeting enterprise clients with long sales cycles.

Best for: 

• Demand generation.

Pricing: 

• Custom pricing.

Demandbase

Demandbase uses AI and account intelligence to identify high-value leads, helping CRM businesses create hyper-personalized campaigns.

Features/Services Offered:

• AI-driven lead scoring: Uses machine learning to identify and prioritize the most promising leads.
• Real-time account insights: Delivers data on target accounts for timely engagement.
• CRM integrations: Syncs with popular CRMs to streamline sales efforts.

Pros: 

• Advanced AI tools for lead scoring and targeting.
• Seamless CRM integration for data-driven campaigns.
• Strong focus on account-based marketing strategies.

Cons: 

• Can have a steep learning curve for new users.
• Pricing may be prohibitive for small businesses.

Ideal for: Tech-savvy CRM providers looking to leverage AI and ABM for hyper-personalized outreach.

Best for: AI-powered marketing.

Pricing: Custom pricing.

Act-On

Act-On is a marketing automation platform that empowers CRM providers to create effective lead nurturing campaigns and enhance customer journeys.

Features/Services Offered:

• Email marketing automation: Build personalized email campaigns to engage prospects.
• Lead scoring: Automatically score leads based on engagement and activity.
• CRM integration: Syncs with major CRMs like Salesforce and Microsoft Dynamics.

Pros:

• Easy-to-use interface with strong automation features.
• Great for nurturing leads and customer retention.
• Integrates with popular CRM systems.

Cons:

• Limited customization options compared to competitors.
• Requires time to set up complex workflows.

Ideal for: CRM providers focusing on automating their lead nurturing and customer engagement strategies.

Pricing: Custom pricing.

PointClear

PointClear specializes in B2B lead generation and sales support, offering strategic campaigns for CRM providers to accelerate sales cycles.

Features/Services Offered:

• Lead qualification: Identifies and qualifies leads before passing them to sales.
• Multi-channel campaigns: Combines phone, email, and online outreach.
• Sales enablement: Supports sales teams with data and insights.

Pros:

• Strong focus on lead qualification and nurturing.
• Effective multi-channel outreach strategies.
• Enhances sales team productivity with actionable insights.

Cons:

• May require a long-term strategy for measurable results.
• Not ideal for companies relying solely on inbound marketing.

Ideal for: CRM businesses looking to accelerate sales cycles with a multi-touch approach.

Best for: Sales pipeline acceleration.

Pricing: Custom pricing.

Cognism

Cognism is a B2B sales intelligence platform that helps CRM providers discover and connect with decision-makers through data-driven outreach.

Features/Services Offered:

• Sales prospecting: Access an extensive database of verified B2B contacts.
• Intent data: Identify prospects showing buying signals.
• CRM integration: Sync data with your CRM seamlessly.

Best for: Data-driven sales prospecting.

Pricing: Custom pricing.

B2B Lead Generation Agencies Compared

Benefits of Hiring a B2B Lead Gen Company

• Access to Targeted Leads: They use data and analytics to connect you with high-intent prospects.
• Scalable Solutions: Flexible strategies whether you’re a startup or an enterprise CRM provider.
• Time and Cost Efficiency: Reduces the need for internal lead generation teams, saving resources.
• Enhanced CRM Integration: Seamless syncing of leads into your CRM platform for streamlined workflows.

Related: Advantages of Outsourcing Lead Gen Company

How to Choose the Best CRM Lead Gen Company for Your Business

1. Define Your Goals: Are you looking for inbound, outbound, or account-based leads?
2. Check Industry Expertise: Choose a provider experienced in the CRM and tech sectors.
3. Evaluate Tools and Integrations: Ensure they support your CRM software.
4. Assess Pricing and Scalability: Pick a service that fits your budget and growth plans.
5. Review Case Studies: Look for proven success stories in your niche.

Learn how to generate more CRM leads. 

What Type of B2B Lead Gen Companies Are Compatible with Your CRM Software?

• Inbound Lead Generation: Best for CRM providers focusing on content marketing and SEO.
• Outbound Lead Generation: Ideal for sales-driven CRM companies targeting cold leads.
• ABM-Focused Firms: Perfect for CRM vendors pursuing high-value enterprise accounts.
• AI-Powered Platforms: Great for tech-savvy CRM businesses using predictive analytics.

How Much Do Lead Generation Companies Cost?

Pricing for B2B lead generation services varies widely:

• Subscription-based Models: $500 to $5,000/month, ideal for data platforms like UpLead.
• Custom Campaigns: $2,000 to $50,000/month, depending on scope and strategy.
• Pay-per-Lead: $50 to $500/lead, suited for targeted outreach programs.

Choosing the right lead generation partner can accelerate your CRM business’s growth by connecting you with qualified prospects and boosting your sales pipeline.

Related:  Understanding B2B Lead Generation Pricing (+ Factors, Models, and Costs)

Is Hiring a B2B CRM Lead Generation Company Worth It?

Investing in a B2B CRM lead generation agency can be a game-changer for your business. These agencies bring expertise, tools, and strategies tailored to attract high-quality leads, nurture relationships, and drive sales opportunities.

By outsourcing lead generation, CRM providers can focus on closing deals and enhancing their products while experts handle prospecting, outreach, and qualification. Whether you’re aiming for inbound strategies, outbound sales, or account-based marketing, the right lead generation partner can significantly accelerate your growth.

Ultimately, the value lies in choosing an agency that aligns with your business goals, integrates seamlessly with your CRM software, and uses data-driven strategies to deliver consistent results. With the right partner, you can build a steady pipeline, boost conversions, and scale your CRM business efficiently. Each of the companies listed above offers unique strengths — from inbound lead generation to account-based marketing and AI-powered sales intelligence.

Before making a decision, clearly outline your business goals, budget, and CRM strategy. Consider whether you need help with inbound, outbound, or integrated marketing approaches, and ensure the agency you choose can seamlessly integrate with your CRM software.

By partnering with the right lead generation company, you can unlock new growth opportunities, foster meaningful client relationships, and drive long-term success for your CRM business.