With over 1 billion members across 200 countries, LinkedIn remains the go-to platform for B2B networking and lead generation. But in a sea of company pages competing for attention, simply having a presence isn’t enough.
If you’ve ever wondered how to stand out, convert passive visitors into real prospects, or grow your follower base more efficiently, LinkedIn’s new offering might have caught your eye: the LinkedIn Premium Company Page.
Officially rolled out in 2024, this paid upgrade is now available to many businesses worldwide. It introduces new tools designed to boost visibility, credibility, and engagement. But here’s the catch—it comes with a price tag of $99.99 per month, and not every feature may be right for your business model.
In this blog, we’ll explore what the LinkedIn Premium Company Page is, break down its core features, look at the potential benefits, weigh the advantages of LinkedIn Premium for companies, and provide insights into LinkedIn Premium Company Page pricing and real-world applications. Whether you’re a startup testing the waters or an established brand exploring new growth avenues, this guide aims to help you make an informed decision.
What Is LinkedIn Premium Company Page?

The LinkedIn Premium Company Page is a subscription-based enhancement of a standard LinkedIn Page. Unlike traditional pages, Premium Pages unlock a suite of features that help companies personalize their profiles, track visitor insights, and grow their audience through smarter engagement tools. Discover how to secure qualified leads with LinkedIn Lead Generation.
This offering is separate from LinkedIn Premium for individuals. Only super admins of a page can subscribe, and once activated, all admins can access the premium features.
LinkedIn Premium Company Page Features
Here are the standout LinkedIn Premium Company Page features:
- Custom Call-to-Action (CTA) Button: Choose from pre-set options like “Visit Website” or “Contact Us” to direct traffic. The CTA appears on your page header, posts, and even in search results.
- Auto-Invite Tool: Automatically invite users who engage with your content, as well as followers of similar pages.
- Who’s Visited Your Page: View limited analytics showing one new eligible visitor per day—including job title, location, and industry.
- Custom Testimonials: Display a short (up to 250 characters) client quote with an optional image at the top of your Page.
- Credibility Highlights: Feature awards, certifications, or press mentions to build trust.
- Dynamic Cover Images: Use a slideshow of up to 5 images or one dynamic header image for visual branding.
- AI-Powered Post Writing Assistant: Quickly draft posts using generative AI tools.
- Request Services Button: Make it easier for visitors to submit inquiries or service requests.
- Gold LinkedIn Premium Badge: Visually signals a verified premium status.
Related: How To Do LinkedIn Lead Gen the Right Way
What are the Benefits of LinkedIn Premium Company Page
The benefits of LinkedIn Premium Company Page depend on how actively your business uses LinkedIn as a lead generation or branding channel. Here’s what it offers:
- Enhanced Brand Credibility: The Premium badge, testimonials, and highlights position your company as more established and trustworthy.
- Improved Engagement: The auto-invite tool is handy for growing your audience passively.
- Better Lead Signals: Knowing who visits your page can guide follow-up efforts, albeit with limited data.
- Content Efficiency: AI-assisted tools support faster publishing, particularly for teams with limited resources.
- Higher Visibility: Dynamic covers and CTAs boost your profile’s ability to capture and hold attention.
Advantages of LinkedIn Premium Compared to Free Pages
While free company pages provide basic functionality, the advantages of LinkedIn Premium lie in visibility, automation, and added credibility:
Feature | Free page | Premium Page |
---|---|---|
Custom CTA | No | No |
Auto-Invite Followers | No | Yes |
Visitor Insights | Basic | Limited Personal View |
Customer Testimonial | No | Yes |
Credibility Highlights | No | Yes |
Dynamic Covers | No | Yes |
AI Post Drafting | No |
For brands seeking to expand their presence, these additional tools can yield long-term benefits. But for companies just starting out or without a LinkedIn-focused strategy, the ROI may be less immediate.
LinkedIn Premium Company Page Pricing
As of mid-2025, LinkedIn Premium Company Page pricing is:
- $99.99/month, or
- $69.99 per month when paid annually.
A 30-day free trial is typically available; however, eligibility may vary by region and administrative status. The LinkedIn Ads credit that was once included is no longer offered for new subscriptions as of February 28, 2025.
Is It Right for Your Business?
The value of a Premium Company Page depends on several factors:
- Your existing audience size: If you already have strong LinkedIn traction, Premium can amplify it.
- Your target market: For B2B services targeting enterprise buyers or niche segments, the added credibility can help.
- Your team resources: Smaller teams may benefit from AI features that streamline content creation.
- Your lead generation funnel: If LinkedIn plays a significant role in it, Premium features can support higher conversion rates.
However, if your LinkedIn Page has minimal traffic or content activity, it may be more effective to first build organic engagement before upgrading.

Final Thoughts
The LinkedIn Premium Company Page offers a collection of well-thought-out tools designed to boost engagement, build trust, and drive more conversions. From custom visuals and testimonials to AI assistance and auto-invite features, there are clear use cases for growing B2B brands.
Still, the subscription isn’t a silver bullet. It works best as part of a larger, well-executed LinkedIn strategy. Evaluate your current presence, audience, and goals before making a commitment to the investment.
For many companies, especially those in the tech, professional services, and B2B SaaS sectors, Premium can unlock meaningful advantages—but only when used with intention.