Get More IT Leads: The Things You Should (or Must) Know About Email Marketing

Get More IT Leads: The Things You Should (or Must) Know About Email Marketing

No one can doubt the value of email in lead generation. If anything, email marketing is still an important strategy being pursued by those in the IT arena. The reasons for this is that emails prove to be effective in keeping marketing costs down all the while maintaining an influx of high-quality leads. For IT and software companies, this strategy would be essential in improving their bottom lines. With that being said, let’s take a deeper look at how email marketing can be leveraged to accomplish such goals.

Related: 8 Ways 2017 Will Shape Your 2018 Email Marketing Campaigns

One benefit of this strategy, according to an article published in Shout Me Loud, emails are highly adaptable, meaning they can be incorporated “into any kind of marketing plan that your business might have, without having any additional costs.” On the other hand, Campaign Monitor points out the prevalence of email across various industries, emphasizing email’s impressive ability in “generating the highest ROI” and in giving “marketers the broadest reach of all the channels available to them.”

From these observations, it is safe to say that email marketing can work for the IT crowd as well. But considering the complexities of creating and implementing an effective campaign, IT companies will have to come up with the right approaches to be able to break barriers.

The “right approach” might sound a little subjective since strategy varies from one company to another. Apparently, there’s really no trend to watch out for or standards to follow when it comes down to generating leads using emails. What is certain, though, is that successful campaigns are the result of mastery of the platform itself.

Related: How to Find (and Win Over) New IT Clients


Notes from the real world

Notes from the real world

A case in point is SaaS leader Moz. In an article on, Moz is cited for its highly effective strategy of content curation. Instead of sending its subscribers with original content, the company would rather collect content from other sources and send them to contacts in its mailing lists under its “Moz Top 10” campaign. This strategy worked out for the best as it allowed them to be viewed as “industry experts for providing a simple and highly valuable resource.

Likewise, ERP software giant STR Software was also able to maximize its email campaigns and achieve a significant increase in organic traffic. This was possible by promoting a platform for their content that captures contact information. Using marketing automation, they were able to perform an email blast with relevant content, resulting in several other successes such as higher conversions and a steady flow of web traffic.

Related: 7 Types of Emails Your Business Should Send


Ironing out issues

Ironing out issues

Despite these successes, however, these companies may have at some point encountered several issues along the way. It is only a matter of knowing these common problems in email marketing and coming up with the needed solutions.

Chief among this is the challenge of targeting the right people to subscribe to your mailing list. Resolving this issues requires that you place your fill form in an area where visitors can instantly see them. Aside from that, you may also need to create an effective call-to-action that will entice the right prospects to sign up for your updates and newsletters.

But going beyond this basic strategy, you will also need to craft content that corresponds to specific details. One thing’s for sure, you will be able to increase your email subscriptions significantly if you aim to hit the right notes. It’s only a matter of personalizing your messages based on demographics, particularly location and job titles. For the latter, opt to promote your newsletters to project managers, IT directors, operations managers, and other executive-level positions that handle IT integration.

40 B2B Sales Email Templates for Every Situation [Free PDF]

The Only Guide to Email Marketing Analytics You’ll Ever Need

Using the right tactics

Using the right tactics

Planning on what to do with your campaign is easier said than done, but you can find a lot of ways to get around. The real challenge comes in rolling out your strategy.When it comes right down to engaging the right audience using your emails, you will only need to underscore the following tips:

  1. Create short and effective subject lines
  2. Schedule the ideal time of the day for sending your emails
  3. Optimize your newsletter for mobile users
  4. Provide giveaways such as coupons, vouchers, and free trials
  5. Personalize your content based on the interests and prior interactions of your audience


What other tactics should IT companies use to achieve better results in their lead generation? Let’s talk about it in the comments below.



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Get More Telecom Leads with Multi-Channel Marketing

Get More Telecom Leads with Multi-channel Marketing

Recent market stats show that competition in the telecom industry is rising in 2018. This is due to numerous innovations and disruptions that are pushing players big and small to seek a position in their respective niches.

The challenges brought about by big data and cable’s venture into the telecoms arena will further impact the way these companies do business. Wireless technology, most notably the introduction of 5G, will open up a new front in the battle for profit margins. And without a doubt, the current situation requires them to be more focused on activities that directly impact their bottom line. Without a doubt, marketing is a process that has to be an important factor in reaching revenue goals. This would involve identifying the best approaches to getting quality telecom leads.

In this case, it is essential for telecom companies to determine the most appropriate channels for getting high-value opportunities. For this reason, multi-channel marketing points towards the right route into getting where these opportunities are found.

For sure, having a robust strategy involving various communication channels will certainly give telecom enterprises a much-needed boost in closing as many deals as their sales teams can. But having a multi-channel has a lot more to offer service providers in the telecoms market than just that.

Related: Inside the Telecom Industry: The Trends that Matter for 2018


A more focused campaign

A more focused campaign

A great deal of marketing a service, say wireless router or fiber optic transmission line installation, involves knowing what people want. In this case, telecom providers need to go for the jugular when it comes right down to planning the type of talking points they want to deliver. This, for sure, has become a challenge for many companies, and not just in the telecom sector. The struggle deals with the fact that it’s difficult to track audience demands as they shift from one device to another. Using the right channels in your campaign, on the other hand, aptly addresses such a problem by keeping tabs on the interactions of prospects wherever they are online. This way, B2B marketers in a telecom company can arrive at a more precise approximation of what clients want. In turn, this would make adjusting to these demands easier and more in tune with market expectations.

Related: Telecom Campaign Ideas for 2018: Consultative + Digital Marketing


Better targeting of prospects

Better targeting of prospects

And speaking of preciseness, let’s now talk about how most companies conduct their marketing campaigns. The traditional method of bombarding targeted leads with content after content is still a thing – unfortunately. But the way things are going right now, the least that telecom buyers want is to get their inboxes filled with unwanted spam. Quantity is never better than quality. Not by a long shot! If you want to get better revenue results, you have to get better at aiming. A multi-channel approach focuses more on personalizing content for the right people. This article on sums up the advantages of account-based marketing, pointing out its usefulness in allowing marketers top zero in on specific prospects and unleashing their best weapons in order to reel them in. If it works for other industries, what makes any telecom marketing operative not adopt a multi-channel campaign?

Related: How Behavioral Targeting Can Help You Achieve Your Bottom Line


Get more sales

Get more sales

Now, let’s talk about the juiciest part of multi-channel marketing. Telecom buyers are a tough cookie to crumble (or a hard nut to crack, whichever metaphor works). One thing that defines them is their general meticulousness in choosing products and services that best fit their bottom lines.With that said, the most important thing for a lot of marketers in this industry to do is to leverage their use of online channels and maximize their reach in the process. In other words, telecom marketers should go beyond the content trends of the day and, instead, opt to be authentic. And apparently, there’s no other way for this to become possible than through multi-channel marketing. Again, competition in this highly technical industry is likely to rise in the coming years and not only 2018. For companies to increase their sales volumes beyond expected amounts, it is crucial to make use of multi-channel approach as a means to get ahead of the competition. Influence is key if you opt to gain a better position for your enterprise. If using multiple channels won’t cut it, we don’t know what will.

Related: How to Upsell Telecom Products Using Multi-Channel Marketing



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5 Winning Sales Cadence Examples (and Lessons to Draw from Them)

5 Winning Sales Cadence Examples (and Lessons to Draw from Them)

5 Winning Sales Cadence Examples (and Lessons to Draw from Them)

So you finally have leads flowing into your pipeline. Now what? Which leads do you contact first? Should you reach out via email or phone call? How many times should you contact a prospect? When should you place a call or send an email? If a prospect does X, should you do Y or Z? What do you do next?

If you haven’t yet fully answered all these questions or aren’t very sure of your answers, then chances are you need to develop a solid sales cadence for your sales team (or your current one needs some refining). A good sales cadence brings structure and order in how reps engage leads, improving productivity and performance.

This post helps you build a winning sales cadence by taking a look at examples that have already been shown to work. The blog entry then draws lessons from each of these cases and provides practical tips to put these ideas into action within your own sales process.

Related: A Crash Course on Lead Nurturing… And Why it Matters


Sales Cadence: Some Basics

To make sure we’re on the same page, let’s first lay out some sales cadence preliminaries: what it exactly is, why you need one, and what other things to have on hand.

A sales cadence is simply a timeline of sales activities and methods reps follow to engage leads. For example, if one of the starting points in your sales conversion funnel involves a lead filling out a form on your site, the steps you take in order to contact that prospect and get him to agree to a face-to-face meeting make up your sales cadence.

In this case, the sales cadence tells you when and how to contact the lead after completing the form (e.g., email on day 1, call on day 2, send a follow-up message on day 3, etc.).

Clearly, having a well-defined sales cadence makes things in your sales process run more smoothly and more efficiently. That’s because a sales cadence:

  • Maintains consistency by providing a set of specific and common procedures for reps to follow
  • Keeps everything easy to monitor and measure, making managing and optimizing the sales process simpler
  • Speeds up conversions by removing potential choke points or leakages
  • Allows you to quickly scale things up (such as growing your team or doubling your pipeline)

There are a few things you need to have on hand for a sales cadence to work as advertised. Many experts believe that a modern sales cadence requires at least three channels (emails, phone calls, and social media) to really make an impact. Also, most sources agree that it takes 6 to 13 touches before you can generate a valid lead. Finally, you need a tool to monitor all of these activities, and that’s where a CRM platform comes in handy.

Related: Not Just an Address Book: 4 Hacks to Turn a CRM into a True Sales Tool

Sales cadences differ from one type of sales process to the next, but the basic idea remains the same: consistent, sequential touches. Complex sales processes often involve a lot of touch points and a longer time period for nurturing prospects (sometimes several months), while transactional sales cycles require fewer touches done over a period of days or weeks.


Sales Cadence Examples

If you’re looking to create your own sales cadence (or looking to tweak your current one), there’s plenty of ideas to borrow from the following proven examples.

Example 1

Our first sales cadence example comes to us from Sales Hub CEO Max Altschuler. This is a widely-cited sales cadence and works great as a starting reference.

  1. Day 1: Email/InMail
  2. Day 3: Email in the morning, Call in the afternoon
  3. Day 5: Call in the morning, Call with a voicemail in the afternoon
  4. Day 7: Email in the morning, Call in the afternoon with a voicemail
  5. Day 10: Email and call in the morning

Sales Cadence Example 1

As you can see, this sales cadence consists of 10 touch points spread over 10 days. Other than its simplicity, this sales cadence also has the following strengths:

  • Makes use of all three key channels (email, phone, and social)
  • Leverages the law of immediacy (i.e., touches aren’t spaced too far apart)
  • Uses both live phone calls and voicemails

On the other hand, this sales cadence needs some improvement in the following areas:

  • Uses too few touch points (keep in mind that most studies say it may take up to 13 touches to generate a valid lead)
  • Waits until day 3 to place a call (if this were an inbound lead, calling on day 1 would work well)

Related: 5 Actionable Email Marketing Templates you can Use to Follow Up

Example 2

The next example works well for lengthier sales processes. It’s used by one of’s clients:

  1. Day 1: Email 1
  2. Day 2: Call 1, Voice mail 1, Email 2
  3. Day 7: Call 2, Voice mail 2, Email 3
  4. Day 14: Call 3, Voice mail 3, Email 4
  5. Day 21: Call 4, Voice mail 4, Email 5
  6. Day 35: Call 5, Voice mail 5, Email 6
  7. Day 49: Call 6, Voice mail 6, Email 7
  8. Day 63: Call 7, Voice mail 7, Email 8
  9. Day 77: Call 8, Voice mail 8, Email 9

Sales Cadence Example 2

This sales cadence uses up to 25 touch points spread over 77 days (a little over two-and-a-half months). Its strengths include:

  • Starts off strong with email on day 1 and follows it up with a call the next day
  • Combines live phone conversations with voice mail messages

While this cadence fits in with an outbound sales strategy for longer sales cycles, it does have a couple of weaknesses that need attention:

  • Lacks a social media component
  • Schedules successive touch points too far apart from each other
  • Relies on repetitive and almost predictable mix of channels

Example 3

Once again, we’re using a working outbound sales cadence developed by one of’s customers as an example:

  1. Day 1: Emails 1 and 2
  2. Day 2: Email 3
  3. Day 3: Call 1, Voice Mail 1
  4. Day 4: Social Media 1, Email 4
  5. Day 5: Call 2, Email 5, Social Media 2

Sales Cadence Example 3

This sales cadence packs a lot of touches in such a short time period (5 days) and works because it:

  • Leverages all three key channels (email, phone, and social)
  • Uses emails extensively throughout the whole process
  • Varies the mix of touch points from one day to another

However, there’s still some room for improvement, particularly since the cadence:

  • Squeezes so much activity in so short a time and risks overwhelming the prospect
  • Waits until day 3 to follow the opening email with a call

Related: The 5 Success Factors of Multi-Channel Marketing Revealed [INFOGRAPHIC]

Example 4

Brandon Huang, an SDR at Yotpo, shares a 22-day sales cadence idea he says helps him produce consistent results.

  1. Day 1: Email
  2. Day 3: Phone
  3. Day 4: Email
  4. Day 7: Phone
  5. Day 7 Email
  6. Day 10: Phone
  7. Day 12: Email
  8. Day 14: Phone
  9. Day 16: Email
  10. Day 19: Phone
  11. Day 21: Phone and Email
  12. Day 22: Nurture or Repeat

Sales Cadence Example 4

Brandon Huang’s sales cadence consists of 13 touch points done over 22 days. Its main strengths include:

  • Spreads touch points over a 3-week period
  • Leverages immediacy without being too aggressive

However, this sales cadence contains some glaring flaws:

  • Limits the channels used to phone and email only
  • Waits until two days before following up initial email with a call
  • Fails to maximize engagement per day (some days could have included both email and phone activities)

Related: Things to Do When Dealing With A B2B Prospect that’s Difficult to Reach

Example 5

Here’s a sales cadence example which managed to deliver some pretty impressive results. Carlos Montero, CEO at digital marketing consulting firm Biassa, says this sales cadence helped him book meetings with 11 of the biggest e-commerce companies:

  1. Day 1: Prospect Research
  2. Day 2: InMail
  3. Day 3: Follow-up InMail
  4. Day 4: Email
  5. Day 5: Follow-up Email
  6. Day 6: Phone
  7. Day 7: Social Media (share an article and tag the prospect)
  8. Day 8: Video Email
  9. Day 9: Social Media (engage prospect on LinkedIn)
  10. Day 10: Voice Mail
  11. Day 11: Email
  12. Day 12: Phone or Email

Sales Cadence Example 5

Carlos Montero recommends setting aside as much as 22 days to carry out all these activities. From the outline, it’s clear that the sales cadence:

  • Combines email, phone, and social
  • Uses a rich content strategy (by including articles and videos)
  • Strikes a balance between persistence and disturbance

But even with solid results behind this sales cadence, there’s a couple of things you need to look out for, especially since it:

  • Requires more research and personalization
  • Makes reaching out at scale a bit more challenging

Related: AskCallbox: What makes an effective lead nurturing program?


The Takeaway

A sales cadence helps your team navigate the often-choppy waters of revenue generation. It keeps your reps’ momentum more consistent and their performance more measurable. With these lessons and tips, it’s easier to develop or optimize your own sales cadence.



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5 Ways Transport Companies Keep Leads from Getting Lost in Transit

5 Ways Transport Companies Keep Leads from Getting Lost in Transit

Moving leads from one stage to the next in the sales funnel sometimes resembles how transport companies deliver people and things from point A to point B. From time to time, leads, just like passengers or cargo, get lost in transit, causing delays in conversion or even adding to the pileup of missed opportunities.

Losing leads already in the pipeline means there might be leakages or gaps somewhere in your sales funnel. Left unplugged, these leaks drain revenues and drag down growth. A leaky sales funnel typically give off some tell-tale signs such as:

  • Low lead-to-close rate
  • Low opportunity-to-close rate
  • Very low sales pipeline coverage, leading to missed sales targets
  • High number of stalled opportunities
  • High number of leads not followed up

Transport companies aren’t immune from leaky sales funnels. In fact, with prevailing trends in some segments of the industry, the problem of leads getting lost in transit becomes even more serious.

Accenture reports that around 52% of logistics companies say their account-targeting plans need improvement while 37% want to better understand the customer buying process. McKinsey, on the other hand, points to a clear need for container shipping firms to shift from a cost-plus approach to one that emphasizes value.

All this indicates that purchase cycles in this industry are becoming more complicated. When customers’ buying processes lengthen and expand, there are more possible places in your funnel for prospects and leads to flow out. That’s why if you’re starting to see the signs and symptoms outlined earlier, it’s time for you to find and fix the leakage. Here are five ways to do this:

  1. Draw a clear sales funnel roadmap

Can you identify each step that a prospect has to follow before becoming a customer? You’re going to need a detailed list of every single step in your sales process—from lead capture all the way down to closing a deal.

Because sales funnels can sometimes grow complex, it helps to take this tip a bit literally. A good visualization of the process lets you pinpoint possible unwanted exit points in your pipeline later on in your analysis.

Related: The Metamorphosis of a B2B Lead

  1. Fine-tune the sales dashboard

You can’t manage what you don’t measure. So, if you want to find and fix sales funnel leakages, you have to see to it you’re looking at the right numbers. This further implies you should be tracking how each lead progresses from one stage in your funnel to the next.

Marketing automation platforms and CRMs typically provide these capabilities out-of-the-box. At the bare minimum, managing funnel leaks require reports on lead sources, conversions, rep/agent performance, and wins/losses.

Related: How to Get Quality IT Appointments Hands-Free with Marketing Automation

  1. Accelerate response times

It’s already common knowledge that the sooner you respond to leads, the more likely they’ll convert into opportunities. Timely lead response can make all the difference in the world when it comes to closing deals. So this should be one of the first tactics to try when handling sales funnel leaks.

Conversion Chance Rate by Minute Intervals

The shortest time that the inquiry is addressed, begets higher chance of converting the query to a Lead, to a Proposal, and to a Close. Read: The 5 to 5 Calling Rule for Inbound Leads (That Generated Over 40% Increase in Sales)

Measure both the time it takes for your team to respond to leads and the time required for leads to convert. Clearly, it’s (relatively) easier for you to work on improving your team’s response time than speeding up your leads’ transit time.

  1. Tackle traffic congestions

Leads don’t move down your funnel at the same speed. Some transit more slowly, while some get stuck at specific junctures along the way. These choke points can turn into leaks when left unattended.

The key to managing points of congestion in your funnel is to come up with strategies for engaging stalled prospects. These leads need a different set of touch points to get moving once again. In some instances, it’s better to segment these types of leads out separately.

Related: The Remedy for Unqualified Leads: Nurture Them Until They’re Ready

  1. Avoid unnecessary detours

If leaks persist despite your best efforts, it’s probably time to revisit your targeting and segmentation strategies. Are the marketing materials in each stage of the funnel really appropriate for what leads need? Are your entire sales funnel even aligned with your target buyer’s journey?

Keep in mind that content needs to be mapped to both buyer persona and sales funnel stage. You don’t want to give top-of-funnel leads the same level of engagement and content type that bottom-of-funnel leads receive.

How do B2B Marketers Craft an Industry Related Content

The Five Elements of Quality Content (According to an End-user)

12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

The Takeaway

As more transport customers choose providers based on value rather than costs, the buying cycle and (consequently) the sales process become even more nonlinear. This increases the chances for leads to seep out of the pipeline undetected. That’s why it’s more crucial to monitor and manage leaks. Leads lost in transit drag performance down and waste business resources. So, start plugging the holes in your funnel right now.



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The 4 Main Lead Generation Goals: What Has Changed & How to Reach Them

The 4 Main Lead Generation Goals: What Has Changed & How to Reach Them

We all know that the B2B buying process is changing. It’s becoming increasingly nonlinear, with more decision-makers and touch points involved along the way. Prospects are now engaging marketers much later in the buying cycle, well after thoroughly researching and narrowing their options. That’s why, in today’s buyer-led purchase process, most marketing activities are extending into functions and roles traditionally not within their scope.

Lead generation is one such marketing area where we’re seeing some significant shifts in how it’s being used. Decades ago, lead generation meant collecting potential buyers’ names and contact details to be passed on to sales. Today, lead generation is part of a robust process of building trust and capturing interest. With this new focus, lead generation now plays a number of new roles in the marketing process, which include:

#1. Generating revenue

Generating Revenue - Lead Generation Goals

Contributing to sales is still the main goal that lead generation tries to achieve, but there’s a stark difference between the way that marketers use lead generation for revenue production today than in the past. It’s no longer enough to just call or email as many prospects as humanly possible in order to qualify leads to eliminate those that are not qualified or book appointments for sales teams. There’s now a strong focus on the quality of leads among a majority of B2B marketers.

Lead generation today makes use of insights and intelligence to engage prospects through targeted conversations rather than through cold calls. It’s about doing personalized outreach to build and nurture relationships with prospects before transferring them as opportunities to sales.

Let these guides help you in generating more revenue:

#2. Driving awareness and interest

Driving awareness and interest - Lead Generation Goals

In the past, it was brand awareness versus lead generation. There was always an epic battle between these two activities for priority on the marketing budget or the marketing to-do list. Marketers had to choose one over the other. Marketers simply couldn’t have their cake and eat it, too.

But today, marketers also use lead generation tactics to boost the results of brand awareness initiatives. Insights from inbound lead generation campaigns help marketers craft more compelling and relevant content for raising awareness. Outbound lead generation programs meanwhile provide a direct and targeted way for you to create and leave an impression on your desired audience. Here’s  how to make a good impression on the initial call with a senior executive.

Let these guides help you in boosting your branding presence:

#3. Gathering feedback and intelligence

Gathering feedback and intelligence - Lead Generation Goals

The tools and techniques used in lead generation also work well for gathering feedback and doing market research. Telemarketing, for example, has proven to be an effective channel for carrying out market research, either as part of an ongoing campaign or as a standalone project altogether. Marketers often depend on this outbound lead generation tool for quickly gauging product reviews and customer feedback on a large scale.

Related: 6 Ways a SMART Telemarketing Platform Doubles Sales Productivity

Inbound lead generation channels such as websites and social media also serve as sources of feedback and insights. While conversion rate numbers for lead generation websites are hard to come by, there’s evidence that shows this type of website converts some 13% to 28% of traffic. That’s why marketers leverage websites to gather feedback through live chat or click-to-call numbers.

#4. Providing customer service

Providing Customer Service - Lead Generation Goals

Somewhat in line with the above point, lead generation can and should be used to improve how a company provides customer service and support. Insights and feedback collected from different lead generation channels can help businesses address customer concerns and promptly resolve issues. Lead response tools (such as phone calls, emails, contact forms, social and live chat, for example) can serve as touch points for prompt customer support.

Related: Investing in Customer Support is a Must in the Modern Day Business

Also, content used in lead generation (such as blog posts, whitepapers, and videos) should include knowledge base articles/materials that answer customer questions or fix common issues. To serve both a lead generation and customer role at the same time, it’s good practice to make your knowledge base as extensive as possible, covering practical ways to make the best use of your product or service.


The Takeaway

Lead generation is changing, and that’s a good thing. That’s mostly in response to how buyers are evolving. All these new roles that lead generation is expected to fill mean that it remains as relevant as ever.



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A Crash Course on Lead Nurturing… And Why it Matters

A Crash Course on Lead Nurturing… And Why it Matters

When it comes to marketing, what should be your priority as a business leader?

Well, of course, your objectives should revolve around generating a high amount of returns within a certain time frame. For this, you have to rely on content in order to generate qualified leads to feed your pipeline.

But does lead generation end there?

Apparently not as prospects need a little more goading. You have to give them compelling reasons why your product or service is fit for them. Moreover, you also need to track your interactions and determine the right time to go for the kill, so to speak.

For this reason, marketers focus much on lead nurturing as a way to significantly increase sales appointments. Constant engagements are needed in order to bring prospects closer to you. But aside from that, applying leads nurturing tools can give you added benefits, like:

#1. Multi-channel campaigns.

Today’s businesses rely heavily on digital channels for their campaigns. While telemarketing still has some mojo left, you can be sure that more people will respond positively to content they encounter across the web. The more channels, the better. But let’s face it, managing a multi-channel campaign can stress your team out. Luckily, there are marketing services out there with multi-channel capabilities. Automated marketing systems can aid in lead nurturing by sending out content based on audience interactions. You can just lie down and let the system take control of sending newsletters and other nifty stuff to qualified prospects.

Related: Lead Generation Tip: Make your Email Newsletter more ‘Fetching’

#2. On-site lead generation.

High sales are not possible without landing pages. For this, you will have to implement a marketing service that enables landing page customization. Site visitors respond positively to well-designed landing pages, so you should be able to make use of a service that gives you creative control. If not, you can always choose from a menu of ready templates that guarantee increased conversions.

Check out fifteen (15) proven web design ideas you can quickly put into use to move more visitors of your website and landing pages into the next stage of your funnel.

#3. Accurate lead targeting.

Doing a targeted email campaign can be rough. One reason is that you have to build a mailing list and validate each contact it contains. Duplications and invalid email addresses can be a pain in the neck. Nobody wants to spend time and resources interacting with unresponsive contacts. Learn more about Database Decay.

In this case, you should be able to develop a lead nurturing component that knows where it is shooting. By determining responsive contacts, lead nurturing can somehow help in cleansing your database. Here are a few articles that may help you in having accurate marketing data and lead targeting:

#4. Highly detailed reporting.

Lead generation and appointment setting are always about numbers. And in terms of nurturing your leads before the big sales appointment, you need to get regular updates about the location of each lead in your pipeline. An efficient marketing system should be able to give you a detailed run down of audience interactions, allowing you make better strategies that will eventually result in higher revenue generation.



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10 Scary Marketing Automation Fails and How to Avoid Them
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Lead Management Best Practices: Marketers Should Take into Heart

Lead management best practices

To keep a business afloat, it is important to focus on generating quality leads. And by quality, we mean leads that will end up making an appointment with a sales representative.

Today, most businesses rely on lead generation and appointment setting as the main drivers of revenue. Most of them concentrate their resources on creating valuable content and optimizing their main marketing channels.

Going beyond these usual activities, businesses should also focus on maintaining an efficient lead management system. One reason is that leads need to be nurtured in order to come up with informed decisions. A sale is not possible if a lead is left in the pipeline with nothing to direct towards purchasing a product or a service. 

At the moment, there are numerous companies that offer lead management systems across a diverse range of industries. It is just a matter of knowing which services to purchase.

And for that, let us fill you in on what makes a truly effective lead management service.

#1. List Building Component

When it comes to building lists, trust only a company that truly knows how to build one just for you. And that means preparing a list of possible prospects from an existing database and segregated by name, location, and other important information. More importantly, an effective list should be free from duplications and other issues so your campaign can sail smoothly!

Related: Easy Tips in Finding and Removing Duplicate Data Using Excel

#2. Mailing List Verification

Over time, the names of prospects in your list can become unusable. You need to continually update your list to ensure that you will be engaging the right people. Data cleansing is therefore an essential aspect you wouldn’t want to leave out.

Related: Customer Profiling Checklist in Verifying Business Contacts

#3. Effective Email Send-outs

Email campaigns can become more efficient when it is handled by software that automatically sends messages and follows-up on inquiries. With that said, you may want to implement an effective email suite that can make deliver your emails in the right volume and in the right time.

 Learn more about our Lead management and Callbox Lead Nurture Tool!

 #4. Support for Telemarketing

What else can you do with your marketing list? Well, you can send it to your calling team who will then do the hands-on work of turning prospects into qualified leads. 

Related: The Hidden Gems of the Web: Where Can You Get a Good B2B Lead List?

#5. Lead Scoring and Nurturing

When it comes to generating qualified sales leads, nothing beats the all important activity of scoring your leads based on your engagements across multiple channels. It enables you to lock on important talking points and allows you to create better tailor-fit messages for prospects. In connection with this , here is a downloadable lead scoring guide to help you out.


Do you know anything else that can help in lead management? Share it with us in the comment section below. For more nifty stuff about marketing software, feel free to explore our blog or you can give us a call.



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New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

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Old School Lead Generation for Financial Services

Old School Lead Generation Tips for Financial Services That Still Work Wonders

Companies in the financial services industry really know their stuff, but when it comes right down to lead generation and appointment setting, some of them need to brush up on the most important marketing strategies to leverage.

In any case, financial services are a hard sell for the reason that potential clients are usually particular in the type of service they want to purchase.

According to, financial businesses are facing three marketing challenges and these are:

  • Keeping up with the latest Financial Services marketing regulation – keep the customer first
  • Encouraging loyalty and retention within Financial Services
  • Making inroads into new markets within Financial Services

These, are also the reasons why companies selling financial services are finding more effective strategies to increase their product’s profitability and, more importantly, nurture client relationships that can last a long time.

On this note, let us fill you in on what you can do t improve your lead generation – using the old strategies! We’re not kidding. Apparently, from what we can observe with the marketing campaigns we are handling, old school lead generation still has enough fire to keep the sales pipeline alive and kicking with high quality financial leads.

It’s just a matter of deciding whether or not to apply them in your current campaign and see where the old dog takes you.


Cold calling.

92% Of All Customer Interactions Happen Over The Phone.  (Source:


We know what you’re thinking: We have smart devices at our disposal. So, why should we settle for such a prehistoric strategy as cold calling? Well, be it as it may, cold-calling seems to be an outdated channel for getting the kind of financial leads you want. Still, B2B telemarketing in general is still as efficient as it was before.

And this is because decision-makers in the financial services industry demand quality interactions with a marketing representative. In particular, there are still high-level managers (and there is a lot of them) who prefer receiving calls to reading a long Facebook post or a newsletter. For this to work out well for you, of course you need to partner up with a company that knows telemarketing like it knows the financial services sector.

Cold calling pointers you might just want to check out:

Related: To Gain Financial Leads without the Added Costs, Plan and Expand


Trade shows.

Going to events with other financial services enterprises? Sounds like a good plan.  But here’s why you should dip your toes on it.


According to,  trade shows generate the highest lead quantity and quality.




  • 83% of the attendees have some kind of buying power
  • 85% of decision makers say attending trade shows saves their company time and money by bringing vendors together under one roof
  • 79% of the attendees say that attending shows helps them decide on what products to buy
  • 91% of attendees say that trade shows impact their buying decisions because the competition is in one place allowing for comparison shopping in real time
  • 85% of an exhibitor’s success lies in the performance of the staff
  • 53% of exhibit managers say its “difficult” or “very difficult” to keep effective booth staffers
  • Converting a trade shows lead to a sale costs 38% less than sales calls alone
  • Trade show visitors will tell 6+ people about their experience
  • 81% of attendees at a recent show agreed that trade shows help attendees become aware of new products and services
  • 91% of attendees tell us they get the most useful buying info from trade shows and events



Trade shows, where companies in the past had secured most of their quality B2B leads, still remain to be effective avenues from which a financial services company can acquire a steady stream of prospects.

Related: Social Media Promotion as an Effective Tool for Financial Services Marketing

All you have to do is to sign-up and prepare the things you need to draw in interested decision-makers. While you’re at it, you can publicize your company’s participation through your official blog. This healthy combination between the new and old schools of marketing create an effective mechanism for generating quality leads. Get your first tradeshow clients with these marketing ideas.


But before you can put on your Throwback Thursday shirt, you have to realize that you need someone to help you navigate through the traditional side of B2B marketing. 



Get some help in finding new clients for your Financial Services

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Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

Get More Telecom Leads with Multi-channel Marketing
5 Winning Sales Cadence Examples (and Lessons to Draw from Them)

Where to Find Qualified Solar Leads these Days?

Where to Find Qualified Solar Leads these Days?

Solar power has been one of many alternative energy sources that have cultivated a certain level of attention ever since people have opened up to the idea of environmental security. Then again, there is still a need for research institutions as well as governments to publicize the benefits of using solar panels.

The US solar market grew 41% last year –

Although there has been an increase in the use of solar panels in recent years, a lot of effort is needed in order to convince more people to go solar.

For companies that are developing and selling solar technology, nothing is more difficult than to promote their products to people who need them the most. In this respect, generating qualified solar leads is the main issue and marketers in this type of industry have to scour everywhere to find potential buyers.

If you were a customer with an interest towards solar panel installation, where would you be? Below are some of the best sources for solar leads you can always count on.

Social media.

Well, you can always bet that your prospects are in the web, mingling with other users who have the same sentiment for cleaner energy. In solar lead generation, it is only a matter of using the right messaging and content to draw in interested clients. You can always opt for informational material such as infographics and videos that have viral potential

You also have the option of providing external links to sites that offer more information about solar technology (*coughs* via your website *coughs*).

Some pointers on social media and content marketing you could check into:


Tradeshows? Who comes to these things anyway?” Well, just some decision-makers who want to engage vendors of efficient solar technology such as yours. Really though, tradeshows are basically a goldmine for the solar industry because it is where the juiciest leads go to for scouting potential products. As experience tells us, direct engagements offer more possibilities for future appointments. In short, they help you obtain as much high quality solar leads you can stuff the sales pipeline with.

Related: How to get Tangible ROI in Joining Events

Online forums.

If you were a solar lead, you would be spending much of your sweet time researching about the potentials of solar energy. Especially if you are an environmentally-minded decision-maker with a desire to cut electricity costs across the board, you might as well discuss about the topic with like-minded people.

Where, you ask? Well, there are tons of online forums where you can mingle with an audience of prospects. You only need to throw a good message that will get their attention.

Related: The Value of Niche Marketing to Solar Companies


Solar energy is a step forward towards a cleaner (and brighter) future. And if you opt to brighten up your lead generation and gain qualified solar leads for less, there is always a reliable third party marketing firm that can help you out.

Learn more how to get solar leads with Callbox.

Learn our process, talk with our marketing consultant.

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Why Companies are Spending Heavily on Lead Generation

Why Companies are Spending Heavily on Lead Generation

Companies always find themselves in some sort of dilemma. But what’s running a business without running into a roadblock anyway?

Whatever the industry your enterprise belongs to, you are always faced with the challenge of keeping it afloat. Selling a certain range of products – from software to cleaning services – requires a great deal of investment on your part. But more than just pumping money into product development, lead generation for some reason remains at the very top of every B2B company’s marketing priorities.

No doubt resource management forms a crucial part of an enterprise’s success, but the fact that more and more B2B companies nowadays are spending tons of cash on lead generation is worth looking at.

So, why do companies find themselves in this kind of situation?

Reason #1: Feeding the pipeline

Any businessman worth his salt knows that growth can only be possible when there is a steady stream of potential customers flowing into the pipeline. Generating leads is part and parcel to ensuring your marketing and sales team never gets dry of sales prospects. This goes to explain why both B2C and B2B companies are coming up with better and more efficient strategies to draw in a good volume of leads and pick out sales prospects from there.

Related: Classification of Sales Leads: Hot, Warm or Cold

Reason #2: Emphasize quality

Even more essential to generating tons of leads is making sure you get the best prospects from the basket. Sure you have an endless river of leads crawling towards the pipeline, but there is no guaranteeing all of these will end up actually purchasing your product or service. Filtering these out using an effective marketing automation system is what a company needs to reach its sales goals, whatever cost it may entail.

That’s why we emphasized the value of lead scoring and ranking leads according to their readiness to reach the full sales process in our recent ebook. Here’s the guide for lead scoring that will get you started, go grab it. After all, it’s free.

Related: Using Social Signals to Spot Sales-Ready Leads

Reason #3: Nurture leads and foster relationships

It may sound cliche, but there is truth to the matter of seeing leads as real persons with preferences and attitudes we should never overlook. Right now, companies are cultivating ideas that appeal to the taste of their target audience. Sending regular newsletter, posting blog content on a fixed schedule, and optimizing your website to better suit your lead generation needs can gobble up a good deal of resources, but you are sure to gain benefits in the long run – prospects who like what you are saying and who are more than willing to arrange a sales appointment. Here’s the perfect remedy for unqualified leads, don’t trash them yet.

Related: AskCallbox: What makes an effective lead nurturing program?

Reason #4: Long-term growth

At the end, companies would rather say they made the right decisions directing their marketing resources towards lead generation. And this is because of the successful sales they have made due to quality leads. Moreover, they enjoy a  more effective way of reaching out to their audience rather than simply sending them dull, machine-made messages.

Do you ever think of growing your company the same way successful enterprises do? Make the move towards lead generation and see where it goes from there. 



5 Research-Backed Reasons to Outsource Your Marketing Program

5 Research-Backed Reasons to Outsource Your Marketing & Lead Generation Program

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New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE


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Using Neuroscience to Better Answer 5 Questions Leads Ask Themselves Before Buying

5 Questions Leads Ask Themselves Before Buying

Cognitive neuroscience, the study of the brain’s wirings and how these affect behavior, can help you make sense of the things your prospects do. What’s even more interesting is that many of this field’s recent findings shed some much-needed light on how and why your prospects reach a buying decision.

In this post, we’ll go over five key questions that B2B leads typically ask themselves in the decision stage of the buying cycle, and find out what neuroscience has to say about how you should be answering each of them.

To be clear, we’re focusing on the final step before leads turn into customers, so we won’t be talking about prospects’ questions in the awareness and consideration stages. That is, your prospect has already identified a need, has narrowed down her choices, and is now considering your company as a potential vendor. As such, it’s extremely important to get your message right in the decision-making phase since this is where all your marketing efforts become sales results.

#1: Will I really benefit from this, too?

 There’s ample evidence to suggest that emotions drive decisions more than reason does.Clinical studies have found that patients with impaired emotions tend to experience decision-making difficulties despite still having their reasoning abilities intact. This means that, at the point of making a decision, feelings take higher priority over hard facts and figures.

Accordingly, your messaging at this stage in the buyer’s journey has to appeal to your prospects’ emotions as well. You need to go beyond telling leads what to think; you help them find out for themselves that your solution feels right and that there’s something in it for them personally, too.

Related: How to Reach C-Level Decision Makers and Boost B2B Sales

#2: Can I trust this solution?

 Your prospects look to others they can relate to in order to help them determine what actions they should take. That’s why word-of-mouth recommendations from peers influence as much as 90% of B2B buying decisions.

Here, social proof comes in very handy. Social proof is the idea that people will do what others are doing if they believe those actions are the right things to do. Some examples of social proof in action are client recommendations, influencer testimonials, and user reviews. Here’s how to build tremendous credibility and make clients refer you.

It’s not enough to convince leads that your solution works; you have to tell a story that it has worked for someone else in a similar situation. Social proof is most effective when seamlessly weaved into a compelling story, which brings us to our next point.

#3: Can I work with this vendor?

 Convincing prospects your solution works is one thing; earning enough of their trust to turn into your business partner is another story. In fact, it’s going to take a pretty captivating story to convert your lead into your customer.

Telling your company’s or brand’s story helps build and cultivate your relationship with a prospect. Stories are an indirect way for your prospects to go through what your other customers have experienced. This is why brain scans show that a well-crafted narrative is more persuasive than a slide deck packed with stats and charts.

Related: Why work with a lead gen company when I have an in-house marketing person & my own CRM?

#4: Do I have enough information?

 Making decisions based on limited or partial information is the rule, not the exception, in most business situations. But there are ways to turn this potential obstacle into opportunities for helping leads reach a buying decision.

According to the information gap theory, curiosity arises when there’s a gap between what we know and what we want to know. That is, curiosity increases with uncertainty. At the buying stage, you have to frame your prospect’s belief that she probably doesn’t have sufficient information as motivation to find out more and engage with you further.

#5: Will I be able to justify this?

 In our first point above, we focused on the need to highlight what your prospects can potentially get out of making a buying decision. But when it comes to motivation, the need to avoid pain or loss is a more powerful force at driving our actions than the desire to gain. That is, people care more about losing a dollar than gaining a dollar.

To help your prospects justify choosing your solution, you also have to emphasize what they stand to lose by sticking with the status quo or selecting another option.


The Takeaway

The key idea to remember here is that, at the final step before leads convert into customers, you need to appeal both to the rational and emotional sides of your prospects’ brain. Of course, we’ve only outlined some pretty broad brush strokes here, and you still have to rely on how well you really know your prospects to come up with answers they’re really looking for. Just because an area in the brain lights up in FMRI scans doesn’t mean that’s exactly how your leads are going to behave.



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Weeding Out Junk Leads With Predictive Lead Scoring - FREE EBOOK

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How Can Lead Generation Help Airline Companies Sales Soar

How Can Lead Generation Help Airline Companies Sales Soar

Emirates ranked number 1 in the 2016 World’s Top 100 Airlines and has been in the top 10 list since 2012. This travel statistics made me wonder how the airline has kept its standards and marketability soaring high for many years now. Quite curious as cat, I browsed through their website and found out that Emirates leverages on different marketing media to deliver their message to their target market to generate leads.

Open Skies, an inflight and a dual-language publication with content for both English and Arabic-speaking readers for their premium and cosmopolitan flyers that features interesting public figures and articles about travel, technology, health and business. They make use of their customer’s feedback and even include a video on their page.


The Portfolio, an exclusive business magazine catering to First and Business Class passengers packed with features, interviews and business news.

Spafax, an inflight entertainment medium that offers TV advertising on Emirates.

Lead generation can be rolled out via different platforms like calling, mobile, email, web and content and may be structured in various processes but bring out the same benefits that can help airline companies sales soar.

Helps build a strong clientbase

Customer profiling and database management are services that come along in a full-packaged lead generation program from leading providers. Contact information are demographically and psychologically profiled which results to a well built chock-full database. Lead generation will provide airline companies accurate and validated contact information to use for quality prospecting process. Having a well profiled list of current and target customers will provide airline companies gateways to send announcements about deals, fees and flight updates.

Reach the right prospects at the right time

An accurate and well-profiled database coupled with automation tools utilization will help efficiently get the right message to the right target customers at the right time. Such capability can empower airline companies to connect and relate with the right decision makers/target customers and be fully knowledgeable of their buying behavior and the common trends like peak season.

Genius examples and suggestions from in their post, Email marketing for travel industry: sell sunsets not flight tickets.


#1.  Valentine’s Day offer from Shadows of Africa


#2. Send your offer at the right time ala Airbnb


Nurture leads via automation platforms

Marketing automation has now become the life and blood of lead generation programs. It gives businesses a hold of the right prospects via multiple touch points like calling, mobile, web and email from the point of offer until purchase. Content, is one marketing channel that lead nurturing platforms can efficiently and effectively carry out, and from which airline companies can greatly leverage via automation tools to manage booking, cancellation, flight reschedules, promotions and other important communication.

Related: How Marketing Automation Helps You Outgrow Your Competitors

Lead generation is an effective marketing tool, and the different channels have statistics to prove:

Lead generation, regardless of which channel/s you use would always require proper prospecting process and intuitive marketing technology utilization in order to work.

It is best for airline companies and other industries as well to know which tool and tactics would work best for their business, just as Emirates leveraged on content which was coursed through different media to generate leads and successfully carry out business goals which has kept them soaring high as the leading airline company for years.



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Learn more about our effective marketing campaign for Airlines

Dial +1 888.810.7464 / 310.439.5814


Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE


Get More Telecom Leads with Multi-channel Marketing
5 Winning Sales Cadence Examples (and Lessons to Draw from Them)