World-class Branding Consultancy Gets Marketing Boost with Callbox
Client
- Marketing and Advertising, Brand Consultancy
- Singapore
- HQ: New York, United States
Target Market
- Singapore, Thailand
- All Industries (Top 200 by Annual Revenue)
- CxOs (CEO, CMO), Directors, Head and Senior Managers of Marketing / Branding / Corporate Communications / Public Relations / Advertising
The Client
The Client is the world’s largest brand consultancy with a network of 33 offices in 27 countries. Over the past 40 years, it has created and managed branding campaigns for some of the world’s most recognized brands including BMW, P&G, and McDonalds.
The Challenge
Part of the Client’s marketing strategy is conducting a series of events each year. One of those events was a free seminar workshop held in Singapore and Thailand, aimed at introducing its branding solutions to potential customers. To maximize the marketing value of this event, the Client looked for a marketing partner who could develop an effort that combined email and telemarketing to generate its desired number of registrations in a short span of time.
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