Callbox’s ABM Strategy Boosts Successful Software Launch in North-Am
Sales Appointments
139
Marketing Qualified Leads
115
Social Media Connections
427
Industry
Software
Location
United States
Headquarters
California, USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
US and Canada
Target Industries
Marketing, Media, Entertainment, Design, Technology, Finance, Healthcare, Education, E-commerce
Target Contacts
CEOs, COOs, CIOs, CTOs, CMOs, Creative Directors, Marketing Directors, eCommerce Managers, Finance Executives, IT Leaders, Product Directors
The Client
The Client is a global creative and digital software leader, offering cloud-based solutions that empower businesses and professionals to create, collaborate, and optimize workflows. Renowned for innovation, the company continuously expands its portfolio to meet the evolving needs of the creative industry.
The Challenge
The Client set out to launch a new product in North America but encountered several challenges:
- Low brand awareness among new target users despite an established industry presence.
- A crowded market makes it essential to stand out from well-known competitors.
- Hesitation from loyal users of existing solutions adds complexity to conversion efforts.
To address these obstacles, the Client partnered with a lead generation expert to connect with the right prospects, strengthen brand visibility, and create meaningful sales opportunities.
