client success story
IT Security Provider Taps into APAC Markets with Callbox Campaign

IT Security Provider Taps into APAC Markets with Callbox Campaign

Sales Appointments
26
MQLs
208
Leads for Follow-up
66
Prospects Reached
1,040
Industry
IT Security
Location
Shenzhen, China
Headquarters
Austin, TX
Campaign Type
Appointment Setting
Target Location
Australia and Philippines
Target Industries
For Australia: Leisure, Gym, Health and Fitness Clubs, Sports Clubs, Membership Organizations; For Philippines: BPO and Manufacturing
Target Contacts
For Australia: Membership Managers, Club Managers, Admin Managers; For Philippines: IT Managers, HR, Purchasing, Security Managers

The Client

The Client is the China office of a U.S.-based company that provides security identity solutions. Its products include authentication and credential management appliances, biometric authentication solutions, card printers, smart card-based credentials, controllers, contactless credential encoders, OEM-embedded modules, and RFID tags.

The Challenge

The Client is looking to capture a huge part of the growing demand for smart cards and personal identification applications in the APAC region. In particular, the company aims to grow sales of its card printers/encoders and its ID card design software suite.

In line with this, the Client’s strategy calls for targeting organizations that issue cards to employees or members in order to position its solutions as an alternative to legacy systems or other secure identity brands. The value proposition for its products and services revolves around flexibility, scalability, reliability, security, and affordability.

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