IT Security Provider Taps into APAC Markets with Callbox Campaign
Client
- IT Security
- Shenzhen, China
- HQ: Austin, TX
Target Market
- Australia and Philippines
- For Australia: Leisure, Gym, Health and Fitness Clubs, Sports Clubs, Membership Organizations For Philippines: BPO and Manufacturing
- For Australia: Membership Managers, Club Managers, Admin Managers For Philippines: IT Managers, HR, Purchasing, Security Managers
The Client
The Client is the China office of a U.S.-based company that provides security identity solutions. Its products include authentication and credential management appliances, biometric authentication solutions, card printers, smart card-based credentials, controllers, contactless credential encoders, OEM-embedded modules, and RFID tags.
The Challenge
The Client is looking to capture a huge part of the growing demand for smart cards and personal identification applications in the APAC region. In particular, the company aims to grow sales of its card printers/encoders and its ID card design software suite.
In line with this, the Client’s strategy calls for targeting organizations that issue cards to employees or members in order to position its solutions as an alternative to legacy systems or other secure identity brands. The value proposition for its products and services revolves around flexibility, scalability, reliability, security, and affordability.
Read the full case study
Fill in your details to unlock the complete campaign breakdown, strategy, and results for IT Security.
What's Next?
Ready to see results like these?
Let our team build a tailored B2B lead generation campaign for your business.