Callbox Lead Generation Raised Performance and Profitability for Hong Kong Software Leader in Singapore and Malaysia

  • 60 SQLs

  • 37 Highly-convertible leads completed

  • 87 Qualified prospects requested for information

  • 546 Social media connections

  • Industry

    ERP

  • Location

    Hong Kong

  • Headquarters

    Hong Kong

  • Campaign Type

    Appointment Setting & Lead Generation

  • Target Location

    Singapore & Malaysia

  • Target Industries

    Manufacturing, Oil and Gas, Engineering / Procurement / Construction

  • Target Decision Makers

    IT Manager / Director, Chief Financial Officer, Finance Manager

The Client

The Client provides quality enterprise planning solutions that are custom-made for the Asian market. They offer wide built-in analytics which enables customers to maximize revenue and margins and drive productivity throughout the organization and supply chain.

The Challenge

With a wide coverage of service throughout the Asian region, The Client has become one of the strongest pillars of the software industry, targeting midsize companies and midsize divisions of corporations with ERP software for manufacturing and distribution companies as its focus.

It aims to reduce the costs of software implementation and operation, and improve user experience to become more intuitive and productive. And in order to achieve their targets, they wanted to add more users to boost revenues.

The software leader’s roadmap to success was to collaborate with other business sectors to help them reach their target customers.

  • Focus on high-value accounts and identify target companies in the manufacturing and distribution industries.
  • Identify relevant decision makers in each target account which includes IT Manager/Director, Chief Financial Officer, Finance Manager.
  • Contact and qualify the target decision makers based on the Client’s specified criteria, and set appointments.

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