The Client is a Singapore partner company of a US-based Leadership Curriculum provider that promotes the world’s most advanced curriculum in leadership potential. They conduct seminars that deliver extraordinary results for clients by combining optimization technologies, services and custom-built facilities that ensure sustained growth, fulfillment and momentum over the long-term.
Over the last decade, the Client has been rolling out seminars through in-house strategies which they mainly utilized in promoting events and gathering registrations, and leaned on referrals in generating additional leads. However, the last couple of years brought their customer base down as lead numbers slowly declined. The Client saw that their current marketing strategies have become quite ineffective, so they planned to shift into conducting online events instead, but didn’t have the tools and strategies to use. This led them to the decision to outsource.