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Freight Expert Built New Customer Source with Callbox ABM Lead Gen Campaign

45 Sales Appointments

194 MQLs

212 Social Media Connections

Industry
Logistics
Location
USA, APAC
Headquarters
USA
Campaign Type
Lead Generation & Appointment Setting
Target Location
Australia
Target Industries
Automotive Logistics, Building Materials & Construction, Consumer & Retail, E-Fulfillment, FMCG, Medical Supplies, Mining Supply
Target Decision Makers
Air/Sea Division Manager, Trade Compliance Manager, Shipping Officer, Procurement Manager, Supply Chain Manager, Controller, PIC of Imports/Exports

The Client

The Client is an international and domestic freight forwarding company and third-party (3PL) logistics provider that offers customised solutions across every aspect of the supply chain, including freight forwarding, logistics and customs-related services.

The Challenge

In its goal to become more competitive in the market, the Client opted to expand its outbound customer acquisition efforts with a more proactive approach, and employed a lead generation and appointment setting campaign to complement their marketing efforts.

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