Freight Expert Built New Customer Source with Callbox ABM Lead Gen Campaign

45 Sales Appointments

194 MQLs

212 Social Media Connections

Campaign Type
Lead Generation & Appointment Setting
Target Location
Target Industries
Automotive Logistics, Building Materials & Construction, Consumer & Retail, E-Fulfillment, FMCG, Medical Supplies, Mining Supply
Target Decision Makers
Air/Sea Division Manager, Trade Compliance Manager, Shipping Officer, Procurement Manager, Supply Chain Manager, Controller, PIC of Imports/Exports

The Client

The Client is an international and domestic freight forwarding company and third-party (3PL) logistics provider that offers customised solutions across every aspect of the supply chain, including freight forwarding, logistics and customs-related services.

The Challenge

In its goal to become more competitive in the market, the Client opted to expand its outbound customer acquisition efforts with a more proactive approach, and employed a lead generation and appointment setting campaign to complement their marketing efforts.

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