Freight Expert Built New Customer Source with Callbox ABM Lead Gen Campaign

The Client

The Client is an international and domestic freight forwarding company and third-party (3PL) logistics provider that has served Au-based companies and multinationals with customized  solutions across every aspect of the supply chain, including freight and forwarding, logistics and customs-related services for over 100 years.

Lines of Business
Freight Forwarding, Customs Services, 3OL Warehouse Services, Export Services, Supply Chain Services, Supply Chain IT

The Challenge

Despite its 125 years of history and progress, the Client continues to provide its customers with the highest quality logistics services which is carried out through structured procedures and quality management.

But, advanced technology solutions have affected industries, including the logistics sector, and made consumers become technologically savvy, and changed their buying behavior, wanting quick shipping, real-time visibility, flexibility, and efficient customer service.

The Client was quick to cope though, and took the necessary steps to reshape internal processes including sales and marketing. They planned to adopt new tools and strategies, but eventually decided to outsource as their internal staff were not fully adept with the skills required to run the process.