Client Success Story

Data Software Firm Garners 100+ Leads from Callbox

Sales Appointments
122
Marketing-qualified Leads
196
Webinar Registrations
24
Social Media Connections
3381
Profiles Completed
346
Industry
IT/Software
Location
USA
Headquarters
Wa, USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
USA
Target Industries
CPGs
Target Contacts
VPs/Directors/Managers for Marketing, Branding, Category, Pricing and Data Strategy

The Client

The Client is a data collection firm that provides an intuitive and comprehensive platform that gives users insights to gain the information needed to make real-life business decisions quicker, smarter, and more efficiently.

The Challenge

In this campaign, the Client wanted to focus on consumer packaged goods (CPGs), one of its prime solution offerings that aims to provide customers the ability to make data-driven decisions around pricing and promotions in real-time.

Furthermore, they wanted to educate potential customers on the shareability features of the product which allows both the CPG and retailer full visibility into the competitive pricing landscape, resulting in decisions on trade spend, promotional compliance, new item launches, and competitive threats in real-time and at the hyper-local level, as well as integration of out data with other data sources to improve analytic capability around price elasticity, the impact of promotions. etc.

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