Creative Automation Firm Wins Target Campaign with Callbox
The Client
The Client is a leading creative automation and management platform for advertising and marketing design production, with more than a decade of experience in empowering agencies, media suppliers, and brand leaders with innovative creative technology for data-driven display across all screens, mobile, tablets and desktops.
The Challenge
The Client is passionate about enabling creativity at scale across enterprise targets, and works towards winning products through collaboration, partnerships and trust.
In this campaign, the Client wanted to further profile their target audience from target countries in APAC in order to better align their services with customers’ needs, and learn what their competitors are doing to validate product competitiveness and market share status. They planned to carry it out with an outsourced marketing provider.
Among the top companies they googled, they went ahead with Callbox due to the latter’s end-to-end multi-channel lead generation program design and full database provision.
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Campaign Details
- Client IndustrySoftware
- Client HQMa, USA
- Client LocationSingapore
- Target IndustryRetail, Apparel & Fashion, CG, FMCG, CPG, Internet, Banking, Automotive, Luxury goods and Jewelry, Cosmetics, Consumer Electronics, Real Estate, Telco, Sporting Goods, Furniture, Entertainment, Hospitality, Leisure, Travel, and Tourism, Broadcast Media, Mobile Games, Dairy Brands, Publishing, Consumer Services, Airlines/Aviation
- Target LocationTIER 1 - AU,NZ, and HK TIER 2 - PH and THAILAND TIER 3 - SG, MY, and INDONESIA
- Target Decision MakerHead of Creator Services, Head of Content, Head of Studio, CMO, Head of Marketing, Creative Director, Campaign Manager/Director, Marketing Campaign Manager, Senior Campaign Manager, Performance Director, Head of Performance, Head of Media, Chief Digital Officer, Head of Digital Officer, Social Media Director, Brand Manager, Senior Brand Manager, Digital Marketing Operations, Digital Innovation, Digital Marketing Manager, Digital Marketing Director
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