The Client is a leading creative automation and management platform for advertising and marketing design production, with more than a decade of experience in empowering agencies, media suppliers, and brand leaders with innovative creative technology for data-driven display across all screens, mobile, tablets and desktops.
The Client is passionate about enabling creativity at scale across enterprise targets, and works towards winning products through collaboration, partnerships and trust.
In this campaign, the Client wanted to further profile their target audience from target countries in APAC in order to better align their services with customers’ needs, and learn what their competitors are doing to validate product competitiveness and market share status. They planned to carry it out with an outsourced marketing provider.
Among the top companies they googled, they went ahead with Callbox due to the latter’s end-to-end multi-channel lead generation program design and full database provision.