Callbox Telemarketing Boosts Online Advertising [CASE STUDY]

CASE STUDY

Callbox Telemarketing Boosts Online Advertising


THE CLIENT


Client information

ABOUT

The Client is an evolving web advertising firm that provides creative, technical and search marketing services, comparable to that of world-renowned agencies, at an affordable price. Situated in Chicago, Illinois, the Client offers its customers a variety of interactive advertising avenues such as web design, Flash animation, off-the-shelf custom content management systems, and Search Engine Optimization. They have served companies of different sizes from several industries.

TARGET AREAS

Outside the Chicago area

TARGET INDUSTRIES

All Industries (SMEs)

TARGET PROSPECTS

Owner, C-Level, Director, Managing Director, Marketing Manager


THE CHALLENGE


The Client wanted to increase business leads through telemarketing their service offering as traffic to their website does not provide them a steady business flow. The Client offers SEO to their own customers but felt they needed supplemental support in promoting the said service to a wider market and reach other business firms outside their own locality. The Client also needed to gather information on the companies who wish to take on their SEO service.


HIGHLIGHTS

  • Launched a lead generation and appointment setting to reach and convert contacts included in the Client’s list of targeted accounts.
  • Produced a total of 87 sales-qualified leads and 106 marketing-qualified leads

CAMPAIGN RESULTS

Appointment setting campaign results


THE CALLBOX SOLUTION


For this particular campaign, the Client sought Callbox’s help in researching companies and firms that are in need of and will benefit from their SEO service. Callbox launched a lead generation and appointment setting campaign which included calling the prospects of companies included in the Client’s list of targeted industries. Companies found to be interested in the Client’s SEO service underwent a pre-qualifying process with a Callbox agent to determine if each prospect is the type of customer sought after by the Client. The pre-qualifying questions were formulated both by Client and Callbox.

Once determined to be a qualified sales lead, the prospect’s details were listed in the Client’s personal PipelineCRM account. The Client’s Account Sales Representative, then followed-up on the leads which were generated by Callbox and personally set appointments with the prospects.



RESULTS


The Callbox team successfully increased the Client’s customer share by providing a total of 87 sales-qualified leads and 106 marketing-qualified leads. The Client’s own team focused on closing business opportunities via setting appointments after Callbox qualified their prospects for them. Companies who availed of Client’s SEO service offering exponentially increased after the latter’s involvement with Callbox’s Lead Generation campaign. The Client is currently following-up on the business prospects which Callbox has provided them.



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