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SoftwareUSA Gated

Callbox Seamlessly Pivots Campaign as HR Software Firm Rebrands

140
SALES QUALIFIED LEADS
57
MARKETING QUALIFIED LEADS
50
FOLLOW UPS
70
FOR CALLBACK
437
SOCIAL MEDIA CONNECTIONS

The Client

The Client is a UK-based business services and software company that offers cloud-enabled solutions for recruitment and talent acquisition. The company primarily sells to mid and large-sized businesses across different industries.

The Challenge

With over 20 years’ experience providing award-winning recruitment to high-profile customers, the Client recently underwent a major strategic pivot. The shift in focus sought to realign the Client’s various offerings in its US, APAC, and UK divisions under a single global identity.

As part of its new business direction, the company also unveiled a new suite of enhanced talent acquisition tools. This move aimed to further strengthen the Client’s position as a key technology partner for modern HR and recruitment teams.

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Campaign Details

  • Client Industry
    Software
  • Client HQ
    United Kingdom
  • Client Location
    UK, USA, APAC
  • Target Industry
    Staffing agencies
  • Target Location
    USA
  • Target Decision Maker
    HR Director, HR Manager, VP for Talent Acquisition Manager, HR Executive, Senior Recruiters
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