Client Success Story
Callbox Nets New Users for Analytics Firms Research Tool [CASE STUDY]

Callbox Nets New Users for Analytics Firm’s Research Tool

Sales Appointments
Social Media Connections
New York
Campaign Type
Appointment Setting
Target Location
Malaysia (Kuala Lumpur and Petaling Jaya)
Target Industries
All Industries (Priorities: Government-Linked companies, local companies with overseas interests, Tourism and Hospitality, Automobiles, Oil & Gas, Finance-related, Food and Beverage)
Target Contacts
Persons in charge of Public Relations, Corporate Communications, Marketing, or Branding

The Client

The Client is the Malaysia division of a US-based company that supplies information and analytics products to professional and business customers worldwide. Its primary product line includes content-enabled workflow solutions for use in legal, regulatory and business research.

The Challenge

The Client recently launched marketing initiatives aimed at increasing the number of users for its trademark media aggregation, monitoring, and analytics platform. The platform enjoyed steady user growth which remained fairly in line with targets since its first roll out. But with the introduction of new capabilities and similar solutions from competitors, the company decided to ramp up promotion and user adoption efforts.

The plan calls for rapid and direct outreach to key personnel in charge of public relations and corporate communications at companies in Kuala Lumpur and Petaling Jaya. The primary objectives revolve around setting up appointments for customer acquisition.

Given the time horizon and the scope of the project, the Client concluded that outsourcing part of the prospecting activities was a better option than carrying out the whole program in-house. The company chose Callbox as its marketing partner, citing Callbox’s extensive database of local companies and experience in the area as crucial factors.

download the full story

Fill up our form below and you’ll be able to read in-depth strategies and tools that contributed to the campaign’s success based on the Client’s challenges and goals.

We keep any info you share with us private and confidential. For more on how we process and protect your data, please review Callbox’s Privacy Policy