The Client is an infrastructure engineering software company that provides innovative software to advance the world’s infrastructure, and delivers solutions for the entire lifecycle of the infrastructure asset used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities.
Lines of Business:
Asset Lifecycle Management, Asset Reliability, Bridge Analysis, Building Design, Civil Design, Construction, Digital Twins, Geotechnical Engineering, Hydraulics and Hydrology, Mine Design, Mobility Simulation and Analytics, Modeling and Visualization, Offshore Structural Analysis, Pipe Stress and Vessel Analysis, Plant Design, Project Delivery, Reality Modeling, Structural Analysis, Structural Detailing, Utilities and Communications Network
The Client wanted to promote a new software to a larger audience in the Asean region, a lighter version of its flagship product which is a 100% cloud-based solution for increasing the speed and quality of infrastructure design collaboration.
Being a trusted name by top AEC organizations worldwide, the infrastructure software leader wanted every phase of the project to be at the highest standard, so it mapped out a marketing campaign to raise awareness among its target customers and to acquire new potential users. To ensure the success of the plan, the Client outsourced a marketing campaign to augment their internal efforts.