Callbox Drove Sales and Customer Care in One Campaign for Cable Retailer

The Client

The Client is one of the premier retailers of Dish Network, the United States’ lowest priced all digital satellite provider that offers a variety of HD programming such as theater quality movie channels, educational and nature programming, Pay-Per-View HD movies, and HD broadcasts of special events, including concerts, boxing matches and professional sporting events.

The Client offers TV and entertainment packages that are put together to give choice and value, loaded with popular options for a low price as well as very affordable equipment upgrades.

The Challenge

Kicking off the business by competing with large seasoned cable providers was a tough start for the Client. Although some in-house growth strategies were set in place, issues encountered at the frontline caused the Client to outsource a marketing campaign to help them increase brand awareness, introduce its products and services, and maintain satisfactory customer service.