client success story
Callbox Completes Awareness Campaign for Online Learning Platform Firm

Callbox Completes Awareness Campaign for Online Learning Platform Firm

Sales Appointments
54
MQLs
96
Social Media Connections
412
Industry
Software, Education
Location
SG, IN, ID, GC, VT, MY, KR
Headquarters
SG
Campaign Type
Lead Generation, Appointment Setting
Target Location
AU
Target Industries
College, Universities, Professional Schools, Administration of Educational Programs, Commercial Economic, Sociological & Educational Research, Educational, Religious & Charitable Trusts, Business Consulting Services, Miscellaneous Publishing, Vocational Schools, Educational Services, Job Training & Vocational Rehabilitation Services, Noncommercial Research Organizations, Management Consulting Services.
Target Contacts
Digital/Online Learning Department, Deans & Heads of teaching & learning for large education providers, CEOs for smaller providers, CEOs/Directors for education related institutions, BDM or Marketing functions, Student Retention, Support, Career Services Teams

The Client

The Client is a cloud-hosted, social online learning platform that enables educators to deliver effective, enjoyable and transformative online courses to students. With over one million students and 5,000 courses across 180 countries, the Client is considered an Australian innovation and technology success story, and has over 65 full-time employees across its head office in Sydney and regional office in Kuala Lumpur, Malaysia.

The Challenge

The Client recently tied a partnership with one of the biggest players in the software industry in order to bring secure, verifiable, and shareable digital certificates for learners. The said partnership was launched via a series of online information drives, which also included awareness and lead generation campaigns to strategically profile their target customers and scale up the customer base.

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