Callbox Cleans Up Expansion Clutter [CASE STUDY]

Callbox Cleans Up Expansion Clutter

14
Sales Appointments
53
MQLs
70+
Net New Prospects
Industry
Commercial Cleaning, Facilities Management
Location
Prestons, NSW, Australia
Headquarters
Prestons, NSW, Australia
Campaign Type
Lead Generation, Appointment Setting
Target Location
Australia - Sydney, Melbourne, Brisbane
Target Industries
Commercial Buildings, Industrial Facilities, Warehouses
Target Contacts
Facilities Manager, Office Manager, General Manager, Managing Director, Owner

The Client

The Client is an established and a privately-owned Australian cleaning company based in Sydney which provides one-stop property services to more than 140 clients in 170 sites nationwide. Established in 1993, the Client has been providing a vast array of commercial cleaning solutions and other property services for various institutions such as schools, offices, large sites, hotels, motels, and data centres.

The Challenge

Prior to working with Callbox, the Client had its own inside sales team that generated leads and closed sales for the company. Despite efforts to broaden its client base, the marketing team struggled to produce additional leads and obtain more appointments in order to carry on its plan of expansion. Upon taking a closer look at their inside sales activity, it became apparent that the primary strength of the sales staff was in making sales, not in prospecting. As a result, the Client found itself unable to identify qualified prospects and increase sales.

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