Callbox ABM Cleaned Up Prospecting Clutter for Commercial Cleaning Firm

The Client

The Client is an established privately-owned Australian cleaning company in Sydney that provides a vast array of one-stop commercial cleaning solutions and other property services to hundreds of clients in 170 sites nationwide.

The Challenge

Prior to working with Callbox, the Client had its own inside sales team tasked to generate leads and close deals. Most of the leads, however, were lowly convertible to sales. Upon checking, the Client found out that the team’s primary strength is in closing sales, and was quite challenged in prospecting. This brought the Client to decide to outsource a lead generation campaign from a third-party provider that has rich experience and the sage tools for generating high quality leads.