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SoftwareSingapore & Malaysia Gated

Callbox Capped Business Goals for Industry’s Most Powerful ERP

70
Sales Appointments
164
MQLs
516
Follow-ups

The Client

The Client is a 50-year old business software leader, providing productivity solutions for 27,000 customers in the manufacturing and distribution industries in 150 countries.

The Challenge

The Client is a result of the mergers of several software companies, targeting midsize companies and divisions of corporations with ERP software for manufacturing and distribution companies as its focus. Included in its strategic direction were to reduce the costs of software implementation and operation, and improve user experience to become more intuitive and productive.

To carry out these goals, the Client planned on collaborating with third-party providers such as lead generation agencies, and other service entities to help them deliver their value proposition to a broader range of end users.

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Campaign Details

  • Client Industry
    Software
  • Client HQ
    TX, USA
  • Client Location
    Worldwide
  • Target Industry
    Manufacturing, Oil and Gas, Engineering / Procurement / Construction
  • Target Location
    Singapore & Malaysia
  • Target Decision Maker
    IT Manager/Director, Chief Financial Officer, Finance Manager
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