client success story

Callbox Account-Based Marketing Lead Generation Campaign Formed New Partnerships for Global Information Services Leader

Sales Appointments
90
MQLs
333
Social Media Connections
313
Industry
IT Products and Services, Information Technology
Location
Australia
Headquarters
Netherlands
Campaign Type
Lead Generation, Appointment Setting
Target Location
Vietnam, Indonesia, Philippines
Target Industries
Bank, Insurance, Financial Institutions
Target Contacts
C-suites, VPs, Directors, Marketing Managers, Head of Marketing, Channel Partner Managers, Sales Directors/Managers

The Client

The Client is a leading global information services company, combining deep domain knowledge with intelligent technology, delivered through vital insights and sage tools which enable healthcare, tax finance, legal and regulatory professionals become more efficient and effective.

The Challenge

As the future of work is evolving fast, the Client remains focused on accelerating its value as a trusted global information services leader that provides expert solutions which enables organizations to make the right decisions, improve strategies and build better judicial and regulatory systems. This served as an opportunity for the client to expand its services across regions through channel partners, and the best way to find these targets was to work with a marketing solutions company who can provide both the data and the tools required to help them reach the right partners in their target regions – Callbox.

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