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Case Study
Branding Consultancy Grows in SE Asia with New Prospects and Event Attendees
Client
- Management Consulting
- APAC, USA
- HQ: APAC, USA
Target Market
- Southeast Asia
- Any
- CFO, CTO, VP Finance, C-suite, IT Director/Manager, General Manager, Operations Director, PMO, Business Development Manager, Controller, CIO, Marketing Director, COO, Investment Management Director/Manager
144
Appointments
124
Marketing Qualified Leads
46
Registered Attendees
The Client
The Client is an NYC-based brand management consulting firm with a global customer base. The company offers brand strategy, research and analytics, brand valuation, corporate identity, brand intelligence, brand engagement, packaging design, and naming services.
The Challenge
In 2013, the Client’s Singapore office signed up for a three-month pilot appointment setting campaign with Callbox. The company wanted to outsource some of their prospecting responsibilities, so that their in-house team could focus on opportunities further downstream.
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