Appointment Setting Campaign Causes Rise in Sales-ready Leads for Cyber Security Firm

  • 53 SQLs

  • 790 Profiled Prospects

  • 148 MQLs

  • Industry

    Cyber Security

  • Location

    New York City, NY

  • Headquarters

    New York City w/ offices in London, Sydney, Melbourne

  • Campaign Type

    Appointment Setting

  • Target Location

    East Coast states with a focus in NY industries

  • Target Industries

    Retail Trade, Finance, Insurance, Real Estate

  • Target Decision Makers

    CIOs, CTOs, IT Managers, CFOs and other IT decision makers

The Client

The Client is a New York City-based company that supports businesses and organizations to help them deal with their information security challenges and deal with cyber threats. The Client primarily targets organizations including some of the world’s most high profile blue-chip companies and government organizations ranging from financial, retail, legal, and defense sectors.

The Challenge

The NY-based client provides IT security services such as Cyber Security Consultancy, Cyber Risk Management, and Cyber Defence testing and Insurance.

The Client has an internal sales team, in charge of finding, reaching and converting potential clients. They have tried various methods and strategies in the hopes to generate more leads. However, the lack of new prospects, and as an effect, closed deals have been a prevalent struggle for the Client recently. That’s where Callbox stepped in.

The Callbox team implemented a 3-month account-based appointment setting strategy to help the Client expand its reach to other viable markets and secure sales meetings with the right people across these accounts.

The Client wanted Callbox to help them initiate this process so that their staff can focus on improving their services and fully cater to their existing clients’ needs. Therefore, Callbox’s role expanded to include market research, account selection, account profiling, and targeted outreach.


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