client success story
Account-based Marketing is A1 Campaign for Asia’s AI Firm

Account-based Marketing is A1 Campaign for Asia’s AI Firm

Sales Qualified Leads
275
MQLs
160
Webinar Registrations
19
For Follow-up
5,682
Verified Interest
2,213
Industry
Software
Location
Singapore, Indonesia, China India, Philippines, Vietnam
Headquarters
Singapore
Campaign Type
Lead Generation, Appointment Setting, Webinar Marketing
Target Location
Philippines, Indonesia
Target Industries
Banking, Financial Services, Fintech, Payment, Retail and E-commerce
Target Contacts
BD Managers, BD Directors, IT Managers and IT Directors

The Client

The Client is a leading big data and AI company in Asia, which is a part of a Series-C AI-driven technology company headquartered in Singapore with 13 offices across 11 markets, leveraging innovative technologies and partnerships to build an ecosystem to help consumers, enterprises and merchants in the region. They provide digital transformation, fraud prevention, and process automation solutions for banking, financial services, fintech, payment, retail and e-commerce sectors.

Lines of Business:
Big Data, Artificial Intelligence (AI)

The Challenge

The Client’s marketing director was a former Callbox client who ran a very successful campaign, and carried the good experience over to his current company for the following reasons:

  • Callbox’s proven record of lead generation performance.
  • Enhanced marketing touchpoints including LinkedIn Inmail, eDM blasting and Webinar services, which is beyond what a regular telemarketing vendor provides.
  • Packages and pricing are competitive.

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