client success story
Callbox’s ABM Program Delivered 100+ Appointments To Pittsburgh-based Software Development Company (Featured Image)

Callbox’s ABM Program Delivered 100+ Appointments To Pittsburgh-based Software Development Company

Appointments Set
111
Follow-ups
1823
MQLs
116
Industry
IT, Software
Location
Pittsburgh, PA
Headquarters
PA, USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
Pennsylvania, Ohio, West Virginia (cities: Pittsburgh, Cleveland, Philadelphia, Harrisburg, York, Cincinnati, Columbus, Erie plus cities in the states mentioned)
Target Industries
All industries with $10M to $2B revenue, 10 to 499 employees, with 2 to 30+ PCs
Target Contacts
CIO, IT Manager, SR Development Manager, PIC of the Software Development in the company

THE CLIENT

The Client is a Pittsburgh-based software development company, providing improvement, business integration, and business intelligence to a variety of businesses, local governments, non-profit organizations, and startups. They have the expertise to meet every client’s needs from mobile applications, web development, custom systems for startup ideas or simple consulting for upgrading systems.

THE CHALLENGE

The software development expert has been providing business intelligence and integration solutions since 2006. Since then, it has built a roster of happy clients and a large library of their success stories.

In 2016, the BI landscape transitioned into easy-to-use, fast, agile and trusted modern platforms and an uptick in cloud-based BI, which the client had to cope with. Along with the innovation, a change in the buyers’ purchase behavior was also seen. In order for the Client to keep up internal upgrades while keeping their customer base on track and increasing, they decided to outsource their sales and marketing functions with Callbox.

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