ABM-Focused Campaigns Double Sales Opportunities for Managed Cloud Firm
86 Sales Appointments
4,993 Accounts Reached
Target Decision Makers
The Client is an Austin, TX-based company that provides managed cloud solutions tailored for the security, middleware, and database needs of enterprise customers. The Client primarily targets organizations operating in industries with complex regulatory and compliance requirements.
The Client wanted to expand its market presence much closer to home with an intensified push for increased market share in over a dozen U.S. states.
Despite making some progress with their newly launched ABM program, The Client, understood that they need to scale up in order to make their funnel numbers work.
The company set three main goals that their partner marketing agency should help them achieve:
- Increase the quantity and quality of target accounts in all Tier 2 sub-segments
- Navigate each target account’s org chart to identify all relevant decision makers
- Initiate contact and set the stage for the Client’s reps to convert and close promising prospects
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