In this episode, The Savvy Marketer picked the brains of Matt Heinz on everything content marketing. Here’s what he has to say.
About Rom Agustin
Rom Agustin is the CEO of Callbox Sales and Marketing Solutions.
Entries by Rom Agustin
In Titanic, DiCaprio screamed “I’m the king of the world!”. He may very well be now. The annual spectacle that is the Oscars was controversial this year when, for the second year in a row (why am I not surprised), all the nominees were Caucasians. And so the hashtag #OscarsSoWhite made its way back to […]
“Change” will take us further in the future. This word stirred my desire to get everyone in Callbox to constantly learn and go an extra mile.
To start the year, Callbox was ranked number as one of the Best Lead Generation Services by Top Ten Reviews itself, a reputable name in the industry.
Photo by Brian Solis – https://flic.kr/p/57fCHR Interesting FB status posts are those that stir excitement about extreme emotions of joy, anger or disgust; indulgence on food, gadgets and travel; and achievements in life and career. All these would normally come from the “Millennials” also known as Generation Y (the generation born from the 1980’s to 2000’s). […]
Marketers in the B2B industry take lead generation seriously. They know that B2B leads can pose as potential sales partners, thus every effort has to be exerted in goading them into making a purchase. But it’s not actually the convincing part that makes an effective lead generation program. Often, it is having effective processes behind […]
In this day and age where everyone’s chasing after the paper, it is sometimes easy to forget about the more valuable things in life.
Modern marketing has a lot to offer the world. And we mean a LOT. With companies becoming more aggressive in their lead generation and appointment setting campaigns, it has become relatively difficult – especially for business startups – to promote their brands. Considering the amount of content and clutter that has overrun every communication channel […]
It appears that storytelling has deviated from its original role of establishing valuable relationships and instead embraced a world of content quotas. Lead generation indeed is changing.
Why do software companies need lead generation?
Finding a lead generation management strategy that sits well with one’s industry projections continues to be a challenge.
Old Marketing Techniques You Should Get Rid Of In the digitalized competitive market, marketing strategists should set the focal points of their plans on the essential foundations of competitive advantage: cost leadership, differentiation, and focus strategy to address complex consumer behavior.
Founded in 2004, Callbox is the largest provider of Multi-Touch Multi-Channel Marketing solutions for businesses and organizations worldwide. Its core competencies include Lead Generation, Appointment Setting, Lead Nurturing and Database Services, delivered through its proprietary marketing automation platform, the Callbox Pipeline.
Callbox enables companies to gain a foothold in their priority markets by initiating conversations with prospects through the efficient and intelligent use of targeted touchpoints over six channels: voice, email, social, chat, website and mobile.