Entries by Rom Agustin

Lead Management Solutions for Better Profits

Marketers in the B2B industry take lead generation seriously. They know that B2B leads can pose as potential sales partners, thus every effort has to be exerted in goading them into making a purchase. But it’s not actually the convincing part that makes an effective lead generation program. Often, it is having effective processes behind […]

5 Ways B2B Startups can Become Thought Leaders

Modern marketing has a lot to offer the world. And we mean a LOT. With companies becoming more aggressive in their lead generation and appointment setting campaigns, it has become relatively difficult – especially for business startups – to promote their brands. Considering the amount of content and clutter that has overrun every communication channel […]