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This free resource provides a practical ABM guide using:
- Buyer Persona Templates for Software RolesDetailed sample buyer persona templates for key software buyer roles
- 4 Key Buyer PersonasIn-depth focus on four buyer personas: Champion, Influencer, Ratifier, and Economic Buyer
- Instructions and Notes for Persona ApplicationClear instructions, explanations, and accompanying notes
We wanted to test waters for new geographies and the team generated over 200 leads.
They set up quite a few conversations all of which lead us to believe that the test has favorable results and merits a deeper presence in the region.

RISHIKA MEHROTRA
Chief Marketing Officer
SMOKESCREEN