Branding Consultancy Grows in SE Asia with New Prospects and Event Attendees
124 Warm Prospects
36 Event Attendees
9 Qualified Appointments
Industry
Advertising
Location
Singapore
Headquarters
Singapore
Campaign Type
Event Marketing
Target Location
SG, TH, ID, PH
Target Industries
All Industries (Top 100 by Annual Revenue)
Target Decision Makers
Directors, Head and Senior Managers of Marketing / Branding / Corporate Communications / Public Relations / Advertising
The Client
The Client is an NYC-based brand management consulting firm with a global customer base. The company offers brand strategy, research and analytics, brand valuation, corporate identity, brand intelligence, brand engagement, packaging design, and naming services.
The Client was founded in 1974 and now ranks among the biggest branding companies in the world. The company has more than 1,500 employees and a network of 35 offices across 26 countries. Its latest reported annual revenues exceeded $185 million.
The Challenge
The company wanted to outsource some of their prospecting responsibilities, so that their in-house team could focus on opportunities further downstream.
Right around the same time, the Client was also ramping up its direct marketing activities across Southeast Asia. The company had a number of inbound and outbound marketing initiatives for driving awareness and demand toward its brand management solutions.
One of these was direct outreach activities that targeted various executive and senior-level marketing-related roles at Southeast Asian companies. The main goal of these efforts typically included profiling key accounts and booking introductory meetings for the Client’s consultants.
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