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Generating fresh, targeted business sales leads and business appointments is one function where telemarketing stands out. Its high-speed and precision expedite sales processes and produce high-quality results. After all, talking directly to the right decision-makers make it possible to identify easily ready to buy prospects from uninterested ones. There is no wonder why marketing through the phone lives on until now, despite the rise of digital revolution.

When it comes to best-in-the-breed telemarketing services, companies opt to outsource either to outbound call centers or home based telemarketers. But, which is better than the other? Is putting trust on a contact center more fruitful than hiring individual phone marketers? Will a home based undertaking bring about more productivity for a lower cost? Let us be honest. It is not easy to impose judgment on this thing, especially that performance depends on each service provider. A tale of the tape will help you to arrive at the best, informed decisions.



Which has the edge on technology?

For obvious reasons, call center agents use better technological applications, specialized to be exact, than home based telemarketers. Contact centers have the budget to purchase advance telecommunications equipment and the leading technology today. They implement around-the-clock Internet connectivity, cooling system, electricity, security and management to ensure that their materials and machinery are working at full tilt. However, home based agents rely on their Internet and land line service providers, and may experience frequent downtime, disconnected or choppy lines. This, in turn, leads to lesser productivity and can gravely affect the campaign. So, the first point goes to professional telemarketers.



Who are more trained and experienced?

Just because they work at home does not really mean that home-based telemarketers are devoid of training and experience. You can even guess that they are ex-call center agents. Of course, this is not without a catch. Telephone sales people from contact centers are constantly polished with regular trainings and workshops. Needless to say, their performances are frequently evaluated to uproot weaknesses while enhancing the strengths. Furthermore, they are not just trained to become excellent sales and marketing people. Most importantly, their social, interpersonal, leadership and communication skills are honed as well.



Which knows more of your vertical and your target market?

Each industry is distinct from the others. As such, the approach, the script, the leads database and the like should be catered to a particular sector. This is why your cold-callers and appointment setters should be the experts of your vertical and your target market. All too often, home based agents serve various clients from diverse industries. This gives them lesser opportunity to provide business intelligence for a specific sector. As a result, they become jack of all trades, master of none.

In stark contrast, professional telemarketers from established firms are industry-specialized. They have been calling the same business field for several years. It would not come as a surprise why they are adept in knowing the best time to call, the right prospects to connect with, the compelling script to use and the leads database to fuel. Simply put, they have already mastered the ins and outs of their vertical.


Which is more equipped?

For this matter, a contact center representative is a runaway winner. Home based agents are only backed up by their telephone, Internet access and their abilities, nothing more. Home based people have to squander their time just to unearth the business contact information of your specifications. Also, the risk of delaying the program is higher if the telemarketer gets sick or have other emergency issues on top of your campaign. The worst part is if they have to stop out of financial concerns. I don't think this will do any good for your campaign.

Professional telemarketers, on the contrary, have the arsenal to salvage a victory in lead generation and appointment setting and other call center services. They have an updated leads list that they can pull out anytime to start campaign. A quality assurance analyst assesses each lead and appointment they generate to guarantee quality. Contact centers can appoint dedicated telemarketers to work on your campaign alone. Absences will not be a problem because of the large pool of human resources they possess. Not to mention their ways to please you with a generous client support.

Choosing which to outsource your marketing activities is not like deciding on what color of socks to wear, or what food to eat. It is a gamble, an investment that will determine where you will be heading sooner than later. So, where would you best bet your money and your company? Callbox is a reliable outsource outbound call center and has been providing our clients the targeted and qualified b2b sales leads through our lead generation and appointment setting campaign using telemarketing as a channel to reach our client's targeted business prospects.