How a Tech Media Firm Scaled APAC Growth with Callbox
Sales Qualified Appointments
52
Marketing Qualified Leads
109
Webinar Registrations
318
Industry
Marketing, Advertising, & Events Agencies
Location
Singapore
Headquarters
Singapore
Campaign Type
Lead Generation, Appointment Setting
Target Location
Singapore, Australia, Japan, India, Hong Kong, Malaysia, South Korea
Target Industries
Technology, SaaS, B2B Publishing, Demand Generation, Media Buying, Content Syndication
Target Contacts
CMOs, VP/Head of Marketing, Demand Generation Directors, Digital Marketing Managers, Media Planning Directors, Content Marketing Heads, Marketing Operations Managers, Agency Principals/MDs, Publisher GMs, Audience Development Directors
The Client
The client is a Singapore-headquartered tech media and demand generation firm serving enterprise technology brands operating across Southeast Asia. Their service portfolio spans B2B content syndication, intent-based lead generation, account-based marketing (ABM) media, sponsored content, webinar production, and marketing technology consulting.
The Challenge
The client’s commercial team consisted of three account managers who were primarily focused on retaining existing clients. As a result, there was no bandwidth to run structured outbound programs or pursue new business across the broader APAC market.
