Find Out What a Training & Apprenticeship Firm Learned from Callbox

The Client

The Client is an Australian Registered Training Organization and member of the Group Training Australia Network. It allows local businesses to enjoy a hassle free and cost-effective way to employ apprentices through its Group Training system. The Client operates from three offices in Australia, serving customers in Mildura, Robinvale, Ouyen, Wentworth, Swan Hill and surrounding districts, South Australia’s Riverland, and Metropolitan Adelaide.

Lines of Business
Training, Apprenticeship

The Challenge

The Client previously relied on its in-house salespeople in generating leads and gathering registrants for its group training courses, but internal movements in the company caused it to hire new staff which included sales and marketing people who were less experienced in prospecting. The change prompted the following challenges:

• Allocating time between finding leads, meeting appointments, and conducting training
• Getting past gatekeepers due to insufficient experience in calling
• Generating low quality leads due to lack of skills and ample time in pre-qualifying qualified accounts