client success story
What a Training Network Learned from Callbox about Lead Generation

What a Training Network Learned from Callbox about Lead Generation

Sales Appointments
Closed Deals
Education and Training, Training Agency
Campaign Type
Lead Generation, Appointment Setting
Target Location
Target Industries
Construction, Engineering
Target Contacts

The Client

The Client is an Australian Registered Training Organisation and member of the Group Training Australia Network. It allows local businesses to enjoy a hassle free and cost-effective way to employ apprentices through its Group Training system. The Client operates from three offices in Australia, serving customers in Mildura, Robinvale, Ouyen, Wentworth, Swan Hill and surrounding districts, South Australia’s Riverland, and Metropolitan Adelaide.

The Challenge

The Client previously relied on its in-house salespeople in gathering registrants for its group training courses, but due to limited time and lack of expertise in generating leads, they were prompted with the following challenges:

  • Allocating time between finding leads, meeting appointments, and conducting training
  • Getting past gatekeepers due to insufficient experience in calling
  • Generating low quality leads due to lack of skills and ample time in pre-qualifying qualified accounts

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