Client Success Story
AU Janitorial Firm Wins 6 New Clients and 330K in Deals from Campaign [CASE STUDY]

AU Janitorial Firm Wins 6 New Clients and $330K in Deals from Campaign

Revenue
$330,000
Appointments Set
120
Closes
6
MarketingQualified Leads
58
Industry
Commercial Cleaning
Location
Melbourne, AU
Headquarters
Melbourne, AU
Campaign Type
Appointment Setting
Target Location
Melbourne, AU
Target Industries
All industries except government schools and hospitals
Target Contacts
General Managers, Operations Managers, Maintenance Managers, Office Managers, Owners

The Client

The Client provides professional managed cleaning services to businesses, government offices, and nongovernment organizations across Victoria and all over Australia. The company’s customer segments include: office, commercial, hi-rise, industrial, retail, medical, and hospitality buildings.

The Challenge

Although the commercial cleaning sector is projected to grow at a healthy 5.0% each year, commercial cleaners continue to face fierce competition and strong downward price pressure, leading to falling sales and shrinking profit margins across the industry.

As a result, commercial cleaning providers like the Client now look to include more proactive marketing tactics in their customer acquisition programs. Having this in mind, the Client focused on inbound marketing, but later planned to reintroduce outbound prospecting into its marketing mix to supplement its inbound efforts. The company’s current prospecting program generates an average of 20 face-to-face appointments each month, and the Client aims to increase it by at least 25%.

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