Client Success Story
CS SW ERP Firm Propped Up with ABM Strategies Gained High converting Leads

ERP Firm Propped Up with ABM Strategies, Gained High-converting Leads

Sales Qualified Leads
Marketing Qualified Leads
AB, Canada
Campaign Type
Lead Generation, Appointment Setting
Target Location
Canada (BC, AB, SK, MB) USA (TX, CA, FL, KY, TN, NC, OK, MO)
Target Industries
(Canada) Architecture, Engineering, IT Consulting, Management Consulting, Oil Field Consulting, Professional Services (USA) Manufacturing, Transportation & Public Utilities, Wholesale Trade, Retail Trade, Finance, Insurance, Real Estate
Target Contacts
(Canada) President, CEO, Controller, CFO, Operations Manager (USA) Vice President, C-level, Directors/Managers in Marketing, Sales, IT and Operations

The Client

The Client is a full service ERP solutions provider that sold and supported Acumatica, MS Dynamics Suite and Deltek ERP solutions across North America. It merged with another software giant in 2018, and has been providing a range of IT and software services since then.

Lines of Business

Managed IT, Software Rescue, Cloud Solutions

The Challenge

The Client’s team is composed of ERP Specialists, Application Experts, and IT Experts that leverage technology-enabled solutions in solving every type of problem that businesses face. Supporting these groups of specialists is an in-house team of sales and marketing staff that does both prospecting and closing tasks.

However, the rapidly increasing market competition and changes in customer buying behavior abated the Client’s lead conversion process as more time was spent on prospecting over nurturing and converting leads.

The Client decided to address the challenge by augmenting their in-house efforts with more advanced outsourced strategies.

download the full story

Fill up our form below and you’ll be able to read in-depth strategies and tools that contributed to the campaign’s success based on the Client’s challenges and goals.

We keep any info you share with us private and confidential. For more on how we process and protect your data, please review Callbox’s Privacy Policy