Client Success Story
Credit & Collections Firm Used Killer Tactic, ABM Campaign, To Scale Up Leads

Credit & Collections Firm Used Killer Tactic, ABM Campaign, To Scale Up Leads

Sqls
84
Mqls
156
Leads Completed
2,230
Industry
Financial
Location
USA
Headquarters
OH, USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
USA, Canada
Target Industries
Building Materials, Plastics, Textiles, Food Production, Chemicals, Oil/Energy Machinery, Metals, Paper and Forest Products, Packaging, Railroad Manufacture, Semiconductors, Tobacco, Wine and Spirits, Telecommunications, Media (television programming), Software Companies, Automotive, Manufacturing, Hygiene and Health, Printing and Label
Target Contacts
Financial Controller, Credit Manager, Finance Director, Accounts Receivable Manager, International Credit Risk Manager, Accounts Receivables Manager (smaller/medium) International Credit Risk Manager (large corporation), Credit Manager or Credit Analyst

The Client

The Client is a 30-year old trusted advisor credit and collections company that specializes in international due diligence investigations & services for Fortune 100 & 500 companies in the US and Canada, providing International Live Credit Investigations, Denied Parties List Screening, International and Domestic Debt Recovery, and Domestic Database Credit Reporting.

Lines of Business
Credit Reports, Domestic & International Collections Services & Debt Recovery

The Challenge

A study by the Research Credit Foundation showed that payment delinquency is caused by the the following factors:

  • business customers do not adhere to supply credit terms
  • companies are unable to pay an invoice due to a lack of money or poor cash flow
  • companies fail on their payments due to invoice errors, missing information, or other account receivables errors

Although ERP softwares provides a holistic integration approach to battle financial ails, there are some areas in the business that still call for human touch, and this is where credits and collections companies’ expertise, such as the Client’s, comes in.

The Client has a proven strategy that enables their customers to manage credit limits and control the flow of sales, and a centralized view of A/Rs to better manage their collections. In order to best position these benefits to their customers, the Client aimed to launch an awareness campaign to a larger pool of audience by adding more industries in their targets in the US and Canada.

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