Callbox Secures Leads for Cyber Security

The Client

Industry: IT Cyber Security
Location: Singapore
Headquarters: US

The Client is a global cyber security company that delivers solutions on visibility to reduce risks and the control to act against internal and external data breach threats.

Campaign Type: Appointment Setting, Profiling
Target Location:  HK, PH, MY
Target Industry: End User

The Challenge

The numerous global recognitions that the cyber security leader has received speak well of their unmatched solutions to their 4,000 plus, including half of the Fortune 100, customers. But even their thought expertise and rich experience did not spare them from challenges: Cyber security threats have become complex and target customers apparently became fastidious, making it difficult for the Client to present their integrated privilege and vulnerability management solutions to target customers. But the challenge was straightaway coped with after they partnered with Callbox for a Lead Generation Program.

The Callbox Solution

Customer Profiling

  • With the help of the Pipeline Lead Nurture Tool, Callbox was able to send the Client’s message to the right prospects at the right time.
  • Callbox’s SMART Calling helped the team engage with the most qualified prospects who were most ready to engage.
  • Callbox ensured prospect’s receipt of collaterals that contain information about the Client’s unified IT solutions on risk management, reporting and analytics.

Lead Generation

  • Callbox called to verify contact details like prospect’s name, email and contact numbers.
  • Callbox briefly shared the Client’s products and services with prospects, focusing on threat mitigation capabilities, broad platform coverage and workforce collaboration to battle both internal and external threats.
  • It was ensured that this probing question was asked – Are you currently reselling any of the following security vendors for privilege management and vulnerability management such as: CyberArk, Intel McAfee, Dell, CA,. Lieberman, Centrif”y – and must be answered by the prospect
  • Set appointment for the Client’s IT security consultant to further discuss and customize a solution for the customer and sent calendar invites to avoid missed opportunities.

Highlights

  • Utilized Callbox’s SMART Calling and Lead Nurture Tools
  • Achieved Goal to Generate Quality Leads
  • Successfully Achieved More Than Targeted Email Recipients

Results Within Twelve Weeks

  • Qualified Leads – 25 Appointments
  • Emails Sent (received by prospects) – 600
  • Leads For Follow Up – 375

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