Client Success Story

Empowering Success: Callbox Sales Support for a Giant Business Software Firm

Sales Appointments
Profiled Contacts
New York, United States
Campaign Type
Lead Generation, Appointment Setting, Data Profiling, Event Marketing, Call-to-Invite
Target Location
Target Industries
Industrial Machinery & Equipment, Industrial Manufacturing, Fashion, F&B, Retail, Distribution
Target Contacts
IT Manager/Director, Chief Financial Officer, Finance Manager

The Client

The Client is the world’s third-largest business software company with branches in over 30 countries, offering a full range of enterprise business software, and providing the best software experience for its global customers.

The Challenge

The Client had an in-house team of marketing and salespeople but no experts to run a lead generation and lead management campaign, nor did they have the database and tools to support a multi-strategy region-wide marketing campaign.

To achieve their objectives, they searched for a partner to develop and execute a comprehensive lead generation, qualification, and appointment-setting program to capture a greater market share.

And with the rapidly increasing number of individuals from various companies across all industries downloading information from the Client’s website, it was crucial for them to:

  • Profile and qualify all individuals using their website
  • Strengthen their sales force capabilities in handling the profiling and qualification

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