The Client is the world’s third-largest business software company with branches in over 30 countries, offering a full range of enterprise business software, and providing the best software experience for its global customers.
The Client had an in-house team of marketing and salespeople but no experts to run a lead generation and lead management campaign, nor did they have the database and tools to support a multi-strategy region-wide marketing campaign.
To achieve their objectives, they searched for a partner to develop and execute a comprehensive lead generation, qualification, and appointment-setting program to capture a greater market share.
And with the rapidly increasing number of individuals from various companies across all industries downloading information from the Client’s website, it was crucial for them to:
- Profile and qualify all individuals using their website
- Strengthen their sales force capabilities in handling the profiling and qualification