The Client is the world’s third largest business software company with branches in over 30 countries, offering a full range of enterprise business software, and providing the best software experience for its global customers.
The Client had an in-house team of marketing and sales people, but not experts to run a lead generation and
lead management campaign, nor did they have the database and tools to support a multi-strategy region wide
To achieve their objectives, they searched for a partner to develop and execute a comprehensive lead generation,
qualification and appointment-setting program to capture greater market share.
And with the rapidly increasing number of individuals from various companies across all industries downloading
information from the Client’s website, it was crucial for them to:
• profile and qualify all individuals using their website
• strengthen their sales force capabilities in handling the profiling and qualification