Callbox: Providing Sales Support to one of the Largest Business Software Companies
Product/Service: ERP Software
Campaign Type: Lead Generation, Data Profiling, Call-to-Invite
The world’s third largest business software company, with branches in over 30 countries, offering a wide range of enterprise business software wants to partner with Callbox to develop and execute a comprehensive lead generation, qualification and appointment-setting program to capture greater market share for their business software solutions, and ultimately provide the best software experience for their customers.
Callbox’s objectives were:
- To generate quality leads and appointments through outbound telemarketing
- To profile and update the client’s prospect database with up-to-date business and contact information
- To invite the Client’s customers and prospects to attend company-sponsored events in the Philippines, Indonesia, Malaysia and Singapore.
Callbox provided total sales and marketing support by identifying and qualifying prospects and loading them on to the Callbox Pipeline for the client to review, employing its vaunted data profiling technology to improve the client’s database, and carrying out several call-to-invite campaigns.
How did Callbox manage to increase the client’s sales and put it in the best position to acquire a bigger chunk of the market? Find out here.
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