client success story
Callbox Gives HR Consulting Client Base a Boost [CASE STUDY]

Callbox Gives HR Consulting Client Base a Boost

SALES QUALIFIED LEADS
102
MARKETING QUALIFIED LEADS
51
Industry
Engineering, Consulting, Management Training
Location
Singapore
Headquarters
Singapore
Campaign Type
Appointment Setting
Target Location
Singapore
Target Industries
All industries excluding consulting and training institutions
Target Contacts
Head of Learning and Development, Learning and Development Manager, Learning and Development Director, HR Manager, HR Director, Head of HR, Head of Talent, Talent Manager, Head of Training, Training Manager, Training Director

The Client

The Client is a Singapore-based consulting company that provides intercultural management courses to organizations worldwide. The Client helps customers develop cross-cultural skills through customized training, coaching, workshops, and conferences.

The Challenge

Started in 2014 as a joint venture between a pioneering European cross-cultural training company and a top Southeast Asian HR solutions provider, the Client has built and grown a customer portfolio of over 150 multinational companies in various industries across Asia. The customer enjoys a clear lead in the region’s market for intercultural management training services.

But with a spate of new entrants seen to come into the growing market, the Client has recently followed a more active strategic direction to protect and enlarge its market share. An important component of the new growth strategy emphasizes direct and targeted outreach to prospects in industries with high potential.

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