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Case Study

Callbox ABM Onboarded New Potential Clients for Risk Intelligence IT Pioneer

Client

  • Information Technology
  • USA, Israel, China
  • HQ: USA

Target Market

  • USA, Canada, United Kingdom, Australia, New Zealand
  • Credit Cards & Transaction Processing (NAICS 52, SIC 6153, 615) Merchant Acquiring Banks (ACQ), Payment Service Providers (PSPs), Independent Sales Organizations (US: ISO; UK: MSP), Payment Facilitators (PayFacs), Payment Aggregators (PAs), Payment Gateways (aka iPSP), Marketplace companies (e.g. eBay), Merchants, Payment Processors (Exclude Savings and Loans, Small Banks)
  • Risk and Compliance Functions
91
Sales Appointments
134
MQLs
5,624
Social Media Connections
  • Successfully completed a six-month Account-based Marketing Lead Generation & Appointment Setting campaign for a leading IT company in the US.
  • Worked outbound campaign activities that helped in promoting the Client’s cyber intelligence tool to payment merchants in different target locations.
  • Reached key objectives in terms of best-fit accounts and highly-qualified prospects delivered.

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