client success story
SG based 3PL Company Doubles Sales Appointments Gears Up For Expansion [CASE STUDY]

SG-based 3PL Company Doubles Sales Appointments, Gears Up For Expansion

Sales Qualified Appointments
165
Marketing Qualified Leads
193
Follow-Ups
44
Industry
Logistics
Location
Singapore
Headquarters
Singapore
Campaign Type
Appointment Setting
Target Location
Singapore
Target Industries
Freight Forwarders (doing cross-border trade), Shippers (for Manufacturing, Pharmaceuticals, Automotive, F&B, Electronics, Wholesale Trade, etc.)
Target Contacts
For Freight Forwarders: Air/Sea Freight Division Manager; For Shippers: Trade Compliance Manager, Shipping Officer, Procurement Manager, Supply Chain Manager, Controller, Persons in Charge of Imports/Exports

The Client

The Client is a Singapore-based third-party logistics (3PL) provider that offers warehousing, distribution, transportation, and freight management services primarily to freight forwarders and shippers. The company also provides value-added services including crating, labeling, sorting, sub-assembly, and fumigation.

The Challenge

Third-party logistics (3PL) is the process of outsourcing parts or all of a business’s supply chain and logistics operations to another company. As supply chains become more complex, many shippers now find it more cost-effective to work with 3PL service providers that take care of transport, warehousing, customs brokerage, and freight forwarding—instead of doing these activities in-house.

bulk of its lead generation initiatives were mostly tied up in inbound tactics, but the Client wanted a more proactive approach and a bigger role for outbound in its marketing mix.

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