Securing the Cold Chain: A Case Study in IoT Product Launches for California IT
SQLs
64
MQLs
128
Booth Visits
36
Industry
IT & Software / IoT Technology
Location
Long Beach, California
Headquarters
Long Beach, California
Campaign Type
Lead Generation, Appointment Setting
Target Location
North Am
Target Industries
Pharmaceuticals, Food & Beverage, 3PL Logistics
Target Contacts
VP of Supply Chain, Director of Logistics, Operations Manager, Quality Assurance Lead, Fleet Manager
The Client
A California-based IT company specializing in hardware-software integration. They recently launched a new 5G-enabled IoT sensor suite for real-time temperature telemetry in “Smart Reefer” logistics.
The Challenge
The Client needed to launch a brand-new, highly technical IoT product into a legacy logistics market. The primary challenge was translating complex technical specs into a value-driven “insurance-saving” proposition while driving booth attendance for a high-stakes trade show debut.
