Top 7 Trends in Software and IT Industry: What to Expect?

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Top 7 Trends in Software and IT Industry: What to Expect?

The huge changes happening in the IT industry significantly affect the mega software trends that data centers currently integrate. For instance, companies manage unyielding business demands, immeasurable infrastructure, and major change in terms of system control. But with the availability of advanced software products, IT professionals are sure to cope with these changes.

Check out the current trends in the industry and be ready for 2017:

#1: AI and Advanced Machine Learning

Natural-language processing, neural networks and deep learning are technologies related to AI and advanced machine learning. However, it also covers more complex systems that can predict, adapt, learn, understand, and operate separately. That way, smarter programs and devices are created based on the information provided by the systems.

#2: Open Philosophies

With the help of open development philosophies, data centers are able to go deeper in the lowest level components to efficiently understand the process and outcome. There are 2 percent of project applications engineered to facilitate horizontal scaling. But instead of project IT integrating legacy applications to open infrastructure, it should use new workloads to renegotiate companies’ hardware contracts. This will prep them up for better open-standard software and hardware.

Related: Why Omni-Channel Marketing is Ideal for IT and Software?

#3: Intelligent Apps

Technologies that can potentially change the workplace through easier daily tasks like VPAs (virtual personal assistants) are called intelligent apps. Also, they include enterprise apps and security tooling like ERP (enterprise resource planning) that can match AI-enabled systems. Hence, it will concentrate on AI-powered interfaces, self-directed business process, and advanced analytics.

Here’s How to Clinch that Million-Dollar Sale in the Software Industry

 #4: Software-defined Tools and Systems

When we say software-defined, it means controlling a system through the hardware; and that is applicable on any equipment used by data centers today. And this 2017, software-defined storage and networking will get more significant than ever. However, companies shouldn’t view this as a cheaper way for their business. Agility is one advantage that they should focus on instead.

Related: Marketing BI Software: Be The Heaven-Sent Solution to Customers

#5: Intelligent Things

Autonomous vehicles, drones, and robots are the main categories of intelligent things. And IoT (Internet of Things) devices can be developed as intelligent things through AI-enabled systems such as in medical facilities, factory floor, office, and home systems. This year, they are expected to shift to collaborative from stand-alone models.

#6: Big Data

Big data analytics are important in solving today’s problems in the industry. For instance, real time data can help the healthcare industry reduce mortality rates by tracking a patient’s progress through an updated database.  The real time input provided by big data can greatly help every sector in becoming prepared for what’s to come.

Related: Top 5 Sales Blind Spots in the IT and Software Industry

#7: Mobility

Clients, workforce, and companies are mobile. This only means that bringing data segregation into business and personal apps and data can facilitate IT systems’ success and effectiveness. And though apps are isolated from one another, they are still located in one single device for ease of use.

These are only some of the big trends in the software and IT industry that you need to prepare for. Always keep up to date with the current developments for a more successful software integration with your business.


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Case Study: Software Company Favors Callbox Sales Leads Over Own Contact List

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Influencer Interview Series: Jan Barbosa Marries Content Marketing and PR

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Influencer Interview Series Jan Barbosa Marries Content Marketing and PR

Last year was a great year for us partly because during the last quarter, our Influencer Interview Series was graced by three of the most respected people in the industry – Matt Heinz, Ted Rubin, and Mike Allton – who each talked about their specialties. The Savvy Marketer can’t thank those geniuses enough.

2017 is just a few days old, meaning it’s not too late to make good on our promise to start the year with a bang. So here we are picking up where we left off, with yet another brilliant and well-liked influencer, brand ambassador, and thought leader, Jan Barbosa. Here’s what he shared when The Savvy Marketer caught up with him.

The Savvy Marketer: You’ve been doing content marketing for a while. For you, what are the attributes of a successful lead generating content?

Jan Barbosa: I try to keep it simple and stand on 3 very basic rules:

First, define your target. Mine is social media oriented and I try my best not to stray — I stay far from politics, religion and themes that may offend some of my readers. It’s quite hard to get a following interested in what you have to say and it will be ridiculous to lose them over an emotional comment or share. There’s a place for everything and everything in its place.

Second is the value of the content you are sharing. I don’t blindly share content just because it comes from influencers or gurus. I read the post once or twice and think of my followers. Can they learn from it? Can they apply this content to their jobs? Will knowing the creators of these articles influence them? To create value you have to leave your ego behind and step in the shoes of your followers.

Third and last, my content has to be found. Some say the less hashtags, the better. I say use enough hashtags to be discovered. Your content needs to rise above social media background noise, and if it can’t be found, it doesn’t matter how good it is, it will pass as static. Also, don’t ever forget the power of relationships. When you help your peers to be found, you are also helping yourself to be found. Building your social media squad beats going at it solo anytime!

Related: The Five Elements of Quality Content (According to an End-user)

TSM: A good content marketing program paired with significant social media presence is a must-have these days, but how do you operate in the social media bubble where sometimes, what you see is not what you get?

JB: There’s a true need to be as open and transparent as possible (within what is professional), and this can be attained by using social proof, such as comments or testimonials from influencers in your field, or even co-producing or publishing a case study with a bigger brand. The key here is trust! With so much fake news and lies spreading throughout social media you really need to show your relevance and trustworthiness in your content and relationships. 

Get to know and Follow these SOCIAL INFLUENCERS!

TSM: What do you think of video in content marketing? Can we go any further or have we reached its peak?

JB: Although I think that text content is dominant (and will still be), we cannot by any means deny that when used right, video can deliver a lot of content in a small amount of time.

About reaching its peak, we are far from that, and Gen-Z is going to break the ceiling of what we Gen-X’ers would call peak.

Just days ago a coworker was showing a home video about his 6 year old “experimenting“ with his phone. This kid was recording tips on how to play console games and on making a secret camera out of a box of Corn Flakes, and posted it on YouTube.

I was just amazed! Imagine, this knowledge had been passed along to 50, 500, maybe even 5000 other youngsters like him. That’s the kind of video marketing Eureka moment we will receive from Generation Z.

Create your own viral video with this Three S’s Rule: Short, Substanstial and Shareable!

TSM: You’re also into PR. Tell us how you marry content marketing and public relations.

JB: Content marketing means having a new great book in a library and those who regularly visit become aware of it and read it. PR means announcing in the local newspaper and radio station about this great new book and why everyone should come inside the library and take a look at it. PR brings awareness to your content. It creates the excitement and curiosity that attracts a whole new audience that can convert into followers. I like content marketing, but I love PR. I must admit, I always think of myself more as a Thought Promoter and Social Networker than anything else.

Related: Influencer Interview with The Modern Marketer: Matt Heinz

TSM: What do you think are the content marketing trends we should all watch out for?

JB: Great question! I’m very excited about two particular trends which I think will become dominant in 2017:

Live Stream: Just weeks ago I said this trend would be grabbing headlines in 2017, and I stand by my word. After the fall of Meerkat, the surviving video platforms have been evolving at rapid pace. Just recently, Twitter announced the capability to broadcast live video from the Twitter app itself while Instagram has added IG live; Facebook steps the ante with Live 360 and Snapchat pushes group messaging. In all, it’s a hectic take-no-prisoners race to be video king of the hill as users and marketers study which platform could better tell their story.

Mobile: The age of smartphones is upon us and it will obliterate the desktop once and for all. Mobile friendly content marketing will be indispensable for any serious presence in the web. Pages must load faster, graphics load smoother, content easy to read and be shared. 

Related: Here’s How to Manage Google’s Mobile First Indexing for SMBs

The added capability of Mobile to take advantage of VR and Augmented Reality will push content marketing to whole new realms of possibilities. And if we look anywhere around us, smartphones are one of the most affordable and efficient means to push content. Why? Well, most people own one and how many times a day do we check them for messages or updates? There’s the answer.


Comments? Questions? We’d love to hear from you, guys!

Influencer Interview Series: Mike Allton Wears The Social Media Hat

We are in the search for our next influencer interviewee,

we would love to read your suggestions. Comment below!

Learn more sales and marketing tips on The Savvy Marketer’s Blog


Increase New Business Inquiries this 2017 in 5 Easy Ways

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How To Increase New Business Inquiries This Year

Many things in life rely on good old trial-and-error method – choosing a major, looking for a job, hiring an employee, finding a significant other. But especially finding a significant other. You never really know until you try. Indeed, life is a box of chocolates.

When it comes to business, there’s only so much you can do to make sure everything goes well. There are feasibility studies, various marketing strategies at your disposal, and all other measures necessary for a business to thrive. But there are also numerous factors beyond your control that impact your business trajectory. Needless to say, nobody can eliminate these variables from the equation altogether. You can only limit their potential negative effects, and that is by adhering to certain standards – standards that have evolved through time and practice and continuous innovation.

Here are several tips on how to level up your business inquiries this year.

#1: Planning is Winning Half the Battle

Is there a saying that means in the neighborhood of “Planning is winning half the battle.”? No? Then it’s high time we had that saying. Planning, strategizing, preparation – whatever you call it in whatever language – is always the key to success, be it in sports, academics, war, or business.

Anybody who comes in prepared will beat, nine times out of 10, somebody who’s good but ill prepared. Ok, you can argue that we can never be truly prepared for anything, but by golly, just do your best preparing.

That said, list down your new year resolution for your business or planning out a decent marketing or lead generation strategy will always beat an incredible tech solution or software.

Rebecca Matias, Business Development Manager of Callbox, agrees.

“To put things in perspective, optimizing landing pages so they perform better, or qualifying leads properly before they move down the sales funnel will have a much better outcome than just making a hundred updates and wishing for the best,” she said.  Get to know Rebecca, read more about her..

#2: Lead by example

Whether it’s data management, a new payroll software, CRM, or an automated lead nurture tool, learning to use a new system is a pain in the neck. Sure, some people enjoy discovering how a system works, but aren’t really keen on infusing it into the “whole system” because they’ve grown too comfortable with the existing one. It’s always more love at first sight than an enduring kind of love. Most of us abhor change and would rather stay where we’re comfortable at or do what’s convenient. The solution?

Find a team of people to lead the charge. Better if they’re more senior than the subordinates.

ameer ahmad

Based on experience, being senior and able to show “battle scars” adds up to one’s credibility, authority, and overall respect. Sometimes, it just needs a great leader and a little prodding to make a great team. In our case, because we know brief internal correspondence from the bosses come through Spark and Slack instead of email, we’re far more likely to keep an eye on them than email,”

said Ameer Ahmad, Lead Generation Specialist and Appointment Setting Expert.

In your own organization, try to get people on board fast to make sure you don’t waste your money on a system no one uses.

#3: Cleanse your Lists

Oftentimes, we use the turning of the year as an excuse to start with a blank slate, to recalibrate our standards, to raise the bar, and it’s only fitting that when we do this, we do it across the board. Along with your plans to go to the gym, save more, get a pet iguana and volunteer for that group of tree-huggers, include cleaning your mailing list/s this year. I think it’s a good place to start.

“A bad email address can never convert. A clean email list increases conversion rates by removing addresses that will never convert. When your messages are being received by an engaged audience, your conversion rates will increase,” the nice people of GetB2BLeads, say.

Read more on Start Fresh with a Clean Email List for 2017

What you need is a database of leads that’s clean and qualified at all times so your sales team is able to focus more on closing significant sales. Of course, a clean and qualified database starts with a one qualified lead at a time, and ends with regular cleansing. That said, your organization should have a team dedicated to cleaning your data. If you don’t, your platform wouldn’t work. 

Here are some easy tips and guide for you to have a cleaner list this 2017:

Put greater emphasis on quality marketing data this year, learn more about our customer profiling process!

#4: There’s more to content than Blogs

Make sure you’re creating and distributing varied content. Again, that’s easier said than done, but it makes a ton of sense. Blogs are a staple. But you can add press releases, short videos, podcasts, case studies, and whitepapers in the mix. Always think about John Paul Aguiarwhere customers want to engage with you. Is it via Email, webinars, social media, events or through phone calls? Which is best for specific customers? Think about that when building personas out, and when qualifying leads.

“Write targeted, helpful content that fits your audience at all levels. Don’t worry about giving to much away for free, I would rather write a helpful piece of content that teaches something on its own, than to write content that leaves the reader needing to go elsewhere to finish the ‘learning’,” 

said John Paul Aguiar, an Internet entrepreneur,  pro blogger and social media consultant.

Related: The Five Elements of Quality Content (According to an End-user)

#5: One Man’s Meat is another Man’s Poison

Any decent lead gen system will have dozens of templates and automated triggers to help you get more out of it.  It’s great, but don’t let your life depend on them. Set aside some time to – for lack of a better term — breaking rules. By that I mean implementing something that veers a little away from the traditional way things are done. But first you have to have a deep understanding of your internal processes and know what works for you and what doesn’t.  

Consider this strategy from a PR guy who was helping his team come up with ways to assure their prospects their phone and chat lines are handled by real people and not bots. Running out of solutions, the PR guy told his team to deliberately use typos in their live chats (and apologizing for them right away). “That way, they’d know the one they’re chatting with is 100% warm-blooded.” PR guy = borderline genius. So yeah, ignore advice that doesn’t fit your style and do what works for you.

Related: How NOT to Market your Product: 9 of the Worst Branding Failures

Parting Shot

If this list looks familiar, it’s because the pros have said this at one time or another. And by pros I don’t mean those who have the most awards, the most twitter followers, or the biggest names. These are people who have been around long enough to commit a significant number of errors, learned from them, moved on, and succeeded. They just care enough to share some of the lessons from their blunders. After all, success isn’t success just by falling down and getting back up, but by also preventing others from falling down in the first place.


We’ve been generating leads for more than a decade. Learn more about our lead generation process

Re-activate the Interest of Lapsed Customers to your Company

Do you know that you could still Win Back your Old Prospects’ Interest? Read this..

Here’s what Happy Clients have to say with Callbox. Read their Feedback

Contact us, dial 888.810.7464



Multi-Channel Marketing: A Fresher Way of Reaching IT Decision Makers

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Isn’t it funny that as more and more channels of communication become available, high-level decision-makers are getting harder than ever to reach? Well, it is if you are the decision-maker, and definitely not funny if you are the one trying to reach them. Now, if you’re looking to reach the most senior people in big IT companies, then consider not selling to them. These people know a sales pitch from afar like wildebeests know rain is coming even if they’re hundreds of miles away. The secret to doing the job is quite easy, actually: Connect with them.

To do that, you must be where your customers are. And they are everywhere. That makes the process easier said than done.

But that’s why you’re here. You want it done as easy as it being said. Enter Multi-Channel Marketing – a marketing program that runs through, well, multiple channels to be able to reach and penetrate your target market – delivering the right message to decision makers at their most available time. At the end of the day, it’s about giving the customers choices how they want to get information.

Targeted Email

Unfortunately, not all your customers are interested in all your products or services. Depending on how complex your product is – it could take time and involve a process before a business or organization decides to make a purchase. However, you can initiate contact through targeted email – that is, having attention-grabbing subject lines, brief but precise body text and compelling call to actions, which almost always guarantees better open and reply rates.

Targeted emails allow you to usher prospective customers through your sales cycle without being too expensive or you spending so much time on one prospect. You can then send follow-up emails equipped with open and click tracking, and KPI reporting to make sure you keep track of all relevant data.


Get some tips on our oldie but goodie last year’s article:

There’s so much negativity in this world already so why not make this your email marketing new year resolution, sound positive! Spread good vibes on your emails and you might as well as pull more customers in.


Telemarketing is still the quickest, cheapest, and most interactive way to make a contact and a sale. Consider this: many of you could pick up the phone right now, call someone you don’t know and who has never heard of you, and have an electronic payment transaction minutes later. Such is the magic of a telephone call. 

But in marketing, cold calling is somehow getting obsolete. That’s why, to generate conversations and responses from prospects, you should employ an intelligent way of calling prospects. To do this, it has to be in tandem with your targeted email system since the smart calling system facilitates outbound calls by analyzing email open and response times and other online activity.

Smart Calling System - Callbox

Predict the Best Time to Call your Business Contacts. Learn more..

An example is our very own SMART (Sales and Marketing At the Right Time) Calling system, which makes sure prospects that are most reachable at any given moment are moved to the top of the calling list, resulting to higher conversion rates for the campaign. If you don’t believe telemarketing can drive leads further down the sales funnel, then you should read this. Yes click it. There you go.

Get your telemarketing plans lay out perfectly with these guides:


To complement your outbound efforts through email and calling, you can employ inbound marketing by providing a dedicated landing page. Designed with marketing aesthetics in mind, it features your brand and highlights the main features of your product or service. You can add content, as long as you tailor content to the needs and requirements of the intended audience. It should be varied, informative and  engaging, while at the same time adhering to the essential core messages and values of your business. It can be one-way or more interactive but most of all must be relevant to the audience.

Also, make sure your landing page is equipped with a web form to allow prospects to send in a contact request and if you prefer and a 24/7 live chat feature that will allow your web visitors to talk to your team in real-time, allowing for quicker conversion.

Related: Believe it or not! You can get More Leads without Generating Web Traffic


When we talk social, it is not enough to simply release a message into as many social platforms as possible. The idea is to reach the business’s target market effectively through selective use of the most appropriate and proven social channels for that target market.

Knowing the differences between channels also helps build the right content. For example, Twitter needs to be direct to the point, within the 140-character limit. Tweets should use links to websites or other channels, directing the flow of traffic to your advantage. Facebook and Google+, on the other hand, can be much more visual through posting articles, links to blogs, pictures. The more interesting the content is, the more likely it will be “reposted”, “liked” or “shared”; therefore reaching more people. On top of this your social media feature should also allow your team to systematically search the web for prospects whose profiles match those that are in your existing contact list as well as social influencers.

For Mike Alton, there are two important things that should be on your social marketing list:

“First, understanding audience’s needs and creating articles that fit that need. And then, when sharing to social, making sure that you do the best way possible for each network – use hashtags, formatting, etc.”

Influencer Interview Series: Mike Allton Wears The Social Media Hat

Read more: Influencer Interview Series: Mike Allton Wears The Social Media Hat


Of course, all this wouldn’t be complete if you don’t have a decent mobile capability. May it be sending text alerts and reminders or making sure your digital format is mobile-friendly, decision-makers may be reached through the right channel at the right time, reducing costs and improving the efficiency and productivity of your marketing efforts.


As soon as you breach the gatekeepers and reach the decision-makers, the next challenge is convincing them to buy in. You can do that by:

  • Being Unique. Think outside the box. Offer something that the prospect may not have heard before.
  • Researching their Company. The head honchos are always impressed when you know more about the company than ordinary people do. That extra effort goes a long way.
  • Focusing more on Benefits than Details. Always, always sell the solution to the problem, not the product.
  • Looking for a Mutual Connection. It makes the person you are talking to feel secure and more comfortable knowing that you have common connections.

Related: Here’s How to Manage Google’s Mobile First Indexing for SMBs


Parting Shot

When it comes to multi channel marketing, creating consistent customer experiences across all channels is as important as being able to implement the system seamlessly because your customers experience your brand as a whole, whether their interactions with you are online, over the phone, or even via a simple SMS. Believe me, your prospects would know. They wouldn’t be where they are if they didn’t.



Get some inspiration with this marketing campaign! Multi-Channel Marketing & Marketing Automation

Made a 33% Sales Increase for an Australian IT Company

Callbox’s Multi-Channel Marketing Program and Marketing Automation Platform: Partnering for 33% Sales Increase in Sydney IP Services [CASE STUDY]

Extend your Reach! Learn more about our Multi-Channel Marketing Approach

Drop us a call at 888.810.7464

5 Best Ways to Use Writing as Your Marketing Business Strategy Planner [GUEST POST]

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5 Best Ways to Use Writing as Your Marketing Business Strategy Planner [GUEST POST]

In today’s marketplace we can notice tons of different businesses that deal with so many different things. There are also thousands of different business models that generate good revenues and manage to maintain profitable activities.

Because of the fact that nowadays business environment offers a great deal of variety, everyone can choose to personalize his marketing strategy and obtain different results. Along with the “modern business boom”, competition has become a critical factor to consider when developing any type of business.

You should take this aspect in consideration whenever you’re planning a start-up or whenever you’re developing a business strategy. Without a proper business strategy you can never reach the mass amounts of potential customers that are ready to be approached.

If the marketing strategy plan is not efficient, your business (offline or online) will not be as efficient as you imagine. That’s why it is always important to consider it before even attempting to invest your money and time.

In order to create a successful plan, you will also have to use different strategy planning methods. In this article we’ll talk about five productive ways to create your business strategy plan by taking advantage of writing. But why writing? Let’s examine first why writing is so essential to any form of business.

The Benefits of Writing in the Modern Business Environment

Writing brings up a lot of useful benefits that will definitely improve your efficiency while managing with your business. Here are few of the reasons why writing is a must when it comes to any type of business strategy planning and business promotion.

Write Down Your Plan

If you don’t have a plan, you’re walking towards a destination without taking advantage of a map. That’s not an efficient strategy. All the business owners and entrepreneurs understand the importance of planning.

“Every minute you spend in planning saves 10 minutes in execution”. – Brian Tracy

There are some useful business strategy planning tools around the web, but the most efficient way of organizing your future actions is writing them on a piece of paper or organizing them into a document.

No matter what you do, choose to plan things on your own by writing them down. Whenever you do a writing activity, your subconscious mind will capture the information and constantly analyze it. Eventually you’ll come up with powerful solutions out of nowhere!

Here are the three main benefits of writing in our current business environment:

#1: Ability to Create Content

In today’s marketplace, “content” represents written words, videos, audio podcasts, and everything that’s considered information that is transmitted from point A to B.

Writing content is going to help your business big time, as you’re going to save a lot of funds by avoiding the outsourcing of this expensive service. It’s also going to keep your business consistent, as you’ll be able to provide valuable content to your audience.

Related: The Five Elements of Quality Content (According to an End-user)

#2: Better Organizing

Writing is a very useful and empowering activity. Another benefit of writing is the fact that you are training your brain every time you put up the mental effort and come up with new written words. You’ll be able to express your ideas with more clarity and precision, and solving problems will become an easier task.

#3: Memory Improvement

Do you want to improve your memory? Well, start writing. It has been proven many times: writing will help you create a better memory power. Therefore, remembering things, facts, and ideas will become way easier.

As time passes, your memory becomes less efficient. In order to avoid that, write consistently and train your brain to remember more stuff.

5 Ways to Plan Your Business Development Strategy through Writing

We’ve already established that writing can bring us a lot of mental benefits along with our desired business results. Now let’s talk about five good ways in which you can plan your business development strategy. We’ll also take a look at how each of these strategies is going to improve your business success.

#1: Establish Your Business Purpose

Whenever you’re building a business plan, you need to start with this particular aspect. The purpose of your business represents the most important element of your future activity. How is your product or service going to help the marketplace? What needs will it satisfy, and why would anyone choose you instead of your competition?

Take a piece of paper and start with this short exercise. Try to write your business purpose in one sentence. Write 100 sentences if needed, but at the end of the exercise you should stick to one sentence. That phrase will be the foundation of your business and will eventually help at creating and developing your brand’s image.

#2: Identify Your Target Audience

Who will use your services or/and products? That’s the first question that should pop up into your head after establishing your business purpose. While your target audience dictates the demand, you must be the one who brings up the offer. Here’s another useful exercise that should get you started:

Again, take a piece of paper or use your Word processor. Start brainstorming and imagine your ideal target customer or follower. Instead of thinking of a crowd of people who could use your services, create an idealistic description of your ideal target audience member. Write down his qualities, his principles, his problems, and his needs.

After you’re done with that process, you should start relating your final product or service with your ideal customer. Does your offer satisfy your customer? If not, start optimizing!

Related: Why Customer Profiling Could be the Best Investment your Company Makes

#3: Plan Your Monetization Ways

How exactly are you going to obtain revenues? How about the ways in which the money will get to you? Will you use Paypal to extract the money, or you’ll go with the traditional credit card transaction methods? These are all aspects that need to be seriously considered when dealing with any type of business.

You should also decide the price of your services by taking in consideration your biggest competitors. This planning should also be written down; no matter what methods you use (handwriting, Word, other software), making sure that your ideas and to-do lists are written by yourself is the best way to assure a proper strategy development.

Related: How to get Tangible ROI in Joining Events with a Little Help from Content Marketing

#4: Develop Your Brand’s Image

Every business should use branding techniques in order to establish itself as a trustworthy and accessible choice. If you have a brand image, your business results will exponentially improve. And that is because when a customer has to choose between a no-name product and a brand product, they’ll always choose the last option.

Start deciding what’s special about your brand. What angles will you use in order to make it unique? Will it promise something great, will it be recognized for its cheap services? Whatever you do, never go further without taking care of this aspect.

Related: How NOT to Market your Product: 9 of the Worst Branding Failures

#5: Establish How You’re Going to Expand and Scale

If you want to be successful, you must also consider the long term position of your business. You need to figure out the ways in which you’ll evolve and develop your brand’s awareness. Besides that, how are you going to improve your offer by offering more services to more audiences?

You should take some time and figure out the future of your business. Start noting down your ideas and your possible action plan. By doing so, you’re creating a bigger “map” and a clearer path towards your final business goals.

Related: Diversify or Die? Here’s How to Thrive in Newer Markets


Developing a successful business development strategy is not an easy task. Taking advantage of all of the helpful available tools and strategies is the smart thing to do for any kind of entrepreneur or marketer. Writing can truly be the key to a successful strategy planning activity.


Author Bio:

Jessica FreemanJessica Freeman is an experienced journalist who often contributes her freelance pieces to Australian Writings. She feels passionate about writing and prefers developing such topics as education, career, and marketing developments. Get in touch with her on Twitter.


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The Savvy Marketer’s Top Blogs in 2016 (and other Stories)

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The Savvy Marketer’s Top Blogs in 2016 (and other Stories)

Last year was a year that many of us would probably remember more distinctly than the others. I don’t know about you, but it was a bad year in general. I mean, if I had 10 words to summarize the year, it would be, in no particular order: Syria, Orlando, Prince, George Michael, Zika, Craig Sager, Ali, Carrie Fisher, Leonard Cohen, Nice. Come on, I didn’t even include the Hiddleswift brouhaha, how bad Suicide Squad was (sorry, Marvel fan here), and my Warriors losing to the Cavaliers in the most shocking of sports upsets. I could even include Brexit and the US elections, but I would need more space, not to mention self-control to not use cuss words especially about the latter.

But 2016 was not all bad. On a personal level, it was better than the year before, missing out on a couple Coldplay tickets notwithstanding. Remind me to save more this year.

Now, if you’re in the sales and marketing industry – B2B, B2C, IT, software, etc – and happened to drop by our blog, The Savvy Marketer, it wasn’t a shabby year, either. Chances are, you’ve viewed and appreciated (or both) the blogs listed below, thank you. We sincerely hope they’ve helped you in one way or another. Here are our Most Viewed Blogs in 2016:

Top 5 Most Viewed Blogs in 2016

#1: Classification of Sales Leads: Hot, Warm or Cold

#2: Don’t Waste a Moment! See Sample Cold Calling Scripts

#3: The Problem With Telemarketing Today

#4: Review Sites Name Callbox Among the Best in Lead Generation Services

#5: Introducing: The Ultimate Lead Generation Kit To Jump start your Business! 

What did you learn from these blogs? Share your thoughts with us and our network of like-minded friends!

If I had a wish for anybody this year, it would be to find the love that keeps on giving. See, love never says “I have done enough.” (Ok, I saw it on a bumper sticker.) It just goes on and on and on. Well, some of you guys must have already found that love and I’m happy for you. For us at The Savvy Marketer, we’re more than happy to have people like you whose love for us manifests through your actions, like sharing our posts and articles and blogs on social media, emailing them to your friends, and basically just spreading good, useful news. For that, you deserve the highest high five and the tightest hug and a pat on the back that borders on a massage. Hey, keep on sharing the love! Here are our Most Shared Blogs in 2016:

Top 5 Most Shared Blogs in 2016

#1: SOCIAL INFLUENCERS: The Powers-That-Be

#2: CHAMP Methodology: Spot on Sales-Ready Leads with These Questions

#3: Introducing: The Ultimate Lead Generation Kit To Jump start your Business! 

#4: Influencer Interview with The “Return on Relationship” Expert: Ted Rubin

#5: Expanding Business in Asia

If you were to share to a friend any of the blogs above, what would it be?

Of course, all this walking down recent memory lane and feeding off our being sentimental human beings won’t be complete without recognizing the blogs that had the biggest ROIs. Yes, these are the ones that beckoned the gravy train. Why? Clearly, you guys believed they were worth more than a five-minute read. You guys believed our content have far more redeeming qualities in practice than on paper. And you patronized them, you patronized us. Our hearts are just jumping with joy, our aortas are about to burst, but in a good way! These are our Most Read Blogs (by Decision Makers) and apparently, Generated the Most Leads. Hurray!  

Top 5 Most Read (Most Lead-Generating) Blogs in 2016

#1: 3 Review Sites Name Callbox Among the Best in Lead Generation Services

#2: What’s the Best Marketing Strategy for Merchant Services?

#3: Generating Leads through Per Inquiry Advertising

#4: Curated: 13 Business Goals You Can Achieve Through Email Marketing

#5: What is B2B Telemarketing?

Have you read any one of our most read blogs last year? Share your insights. There you go!

Some of the good things that happened last year were the things that you helped make happen. Actually, the same happens most years. This year, with your usual (or maybe even more) support, and as long as Taylor Swift limits to three the poor men’s hearts she’s going to break, the Warriors get their revenge over the Cavaliers, and nobody tries to abolish Christmas, we’re expecting a more meaningful, and more bountiful year. Cheers!


Do you know that? The Savvy Marketer Earns a Spot on Top 100 B2B Marketing Blogs

Callbox Blog: The Savvy Marketer Earns a Spot on Top 100 B2B Marketing Blogs

Read our latest marketing news and updates today

Go ahead and explore The Savvy Marketer!

Grab a copy of our Latest B2B Marketing Ebook. It’s FREE!



Your Email New Year’s Resolution: Sound Positive

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Your Email New Years Resolution Sound Positive

No matter what the haters say, email is still the most efficient form of business correspondence. I mean, cent-for-cent, is there anything that come even close?

The problem with email is, you don’t know how you sound to the receiver. Or the receiver is reading your message in a totally different way that what you would’ve sounded in person. This is the tricky part. See, emoticons and exclamation points can only take you so far (especially in a business email), and in fact, sometimes formal business language can start to sound, well, negative without context.

Fear not. Here are your email New Year’s Resolutions in order to make them sound as pleasant as you are.


Emphasize What’s Good

Generally speaking, choice of words add up to the tone of your communications. And when you consistently choose negative words and phrases, your emails will sound terse, condescending, or angry. If you haven’t read The Secret, you should. The gist is, negative ideas are a no-no (such as the very sentence before this). In other words, write only in the positive.

Negativity is never good and always sends out negative vibes. Even if you feel negative about a situation, you can still make an effort to turn your emails into more positive messages — which usually get better responses.


Related: 7 Amazing Ways “Social Media” Can Build Your Business Email Subscribers

Words like cannot, damage, do not, error, fail, impossible, little value, loss, mistake, not, problem, refuse, stop, unable to, unfortunately, escalation, urgent, never, inability and unsound all have a strong negative connotation.

Take this sentence for example:

Unfortunately, it looks impossible to finish the project on time because of the problems some people are causing with submitting their work late.

That’s a lot of negative words for one sentence. But you could easily convey the same information in a more positive way, like this:

Can everyone turn in their portion of the project by Thursday so that we can complete the work on time and hit the deadline.

As you can see, it’s all about the words you choose that conveys your tone. If the boss in the Wall Street Journal example above had even responded with, “Thank you!” instead of “Noted,” his employee probably would not have worried whether she had done a good job.

Try to phrase your message using more positive terms like benefit, it is best to, issue, matter, progress, success and valuable.


Watch this 4-part Email Marketing Video Series and

learn how not to get your emails ignore.

Email Marketing Series: How to Make Emails your Impossible to Ignore [Video]

Dos and Don’ts

An easy way to fall into the negativity trap is to start listing out things people shouldn’t do. Don’t leave uneaten food in the office refrigerator. Don’t be late to the meeting. Even saying “don’t forget” is more negative than saying “remember.”

Instead of telling others what not to do, try telling them what they should do instead. Please take your lunches home at the end of the day. Please arrive for the meeting five minutes early.

People are much more likely to comply with a positive request than a negative complaint on their behavior.

When in doubt, spell it out.

If you find that people frequently misinterpret your emails, you might need to be more explicit. There’s no harm in actually saying how you feel when communicating with colleagues, especially those with whom you have a good relationship.

Related: 7 Stats That Proves Email Marketing Is Still The MOST Reliable Channel [INFOGRAPHIC]

For example, rather than using terse, negative language in an email about project scheduling because you’re sick of the software you have to use to schedule meetings, you might come out and say, “This scheduling system is frustrating to me, but it looks like we can meet on Friday…”

That way, the recipient can understand that you’re feeling negative about something other than him.

Final Thoughts

Misunderstandings, quarrels, even wars are sometimes started by the wrong use of words and the way we deliver them. We can minimize the chances of them happening by always trying to sound positive, pleasant, and friendly in our correspondence.



Generate more leads with a Fresh Email Marketing List and

Effective Email Marketing Strategy

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Adapting to the Dynamic SEO Landscape in 2017 and Beyond

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Adapting to the Dynamic SEO Landscape in 2017 and Beyond

Over the years, there have been some constant subtle changes in Search engine Optimization here and there over the years as SEO continues to grow as a category that most businesses focus on to drive leads, engagements, and sales as platforms like Google, Yahoo, and their ilk continue to evolve. It’s no secret that the rules that run how and why websites rank against each other are constantly changing. Whether you notice it or not, every algorithm update from Google sends little waves of effect all throughout the SEO industry, and if you don’t fiddle with your systems and processes, you’d be left for dead.

That’s why it is important to know the different ways SEO is changing or evolving. Sooner than later, these developments, no matter how subtle they are, will have a significant effect on website rankings and SEO as a whole. But knowing is juts half the battle – what’s more important is having a profound grasp of these trends so your business can adjust your practices and processes accordingly.

Let’s start with the no-brainers:

#1: Keyword Research Still Matters

How to Target Long-Tail Keywords for Better SEO

How to Target Long-Tail Keywords for Better SEO

Once upon a time, keywords were (almost) all that mattered to SEO. I mean, write an article stuffed with 100 keywords and you’re good to go. Those days are long gone, but it doesn’t mean keywords don’t matter anymore. Google and other search engines (but just concentrate on Google) still look at keywords, but the process has become more complicated and well, more intelligent than just looking for the meaning of the words in context.  Other things that matter are the placement of your keywords and the way your keywords fit together and other stuff we can’t totally comprehend. What’s more, single keywords are no longer advisable, hence the popularity of long-tail keywords.

There are more or less 200 factors for a website to rank well, and even if keyword search doesn’t have as much weight as it used it, it is still a factor. So don’t give up on them keywords, especially the long-tail ones.


#2: Engagement Metrics Matter

With the decrease of the significance of keywords came the increased relevance of actual engagement in your content when it comes to SEO. Meaning, you have to prove to Google that people are reacting to your content – commenting, sharing, asking questions, and so on. These actions mean the people find actual value in your website. In our case, we use these metrics to measure if we’re doing well or not:

  • Traffic from organic search
  • Time spent on site
  • Bounce rate
  • Page views

The best part is, all of these can be tracked with Google Analytics. Go ahead and try them, yourself.

Related: Confession of a Google Spammer

#3: Focus on Mobile Users

Again, I cannot overemphasize the importance of mobile when talking about SEO today or in the near future.  Mobile optimized websites were the result of a Google algorithm that focused on mobile users and since then, mobile users showed no signs of slowing down. Having a website that is mobile friendly has become the rule rather than the exception. Mobile isn’t going anywhere, and you should ensure the user experience for these users is as strong or stronger than desktop visitors. Everything should fit on the screen without the need for stretching or horizontal scrolling.

As per our practice, we create a mobile version of our website. Thanks to our talented developers and programmers, we have mobile responsive designs that allow the pages to adapt to the size of the screen they are displaying on. Here’s How to Manage Google’s Mobile First Indexing for SMBs

#4: Focus on User Experience

I’ve always believed that all business are services no matter the product being sold. Based on this premise, all businesses should focus on the user experience. At the end of the day, it’s always people who are going to use the product or service we are selling. That’s why it doesn’t come as a surprise that even Google is focusing more and more on the overall user experience itself. This should give us all the more reason to tailor our improvements in our processes with the customer experience in mind. So when we’re designing or improving our website, we can take into consideration some very simple but impactful design elements like:

  • Accessibility for people who are differently-abled (those with audio and visual impairments)
  • Creating buyer personas that would lead to better understanding buyers’ needs
  • Creating valuable content that actually solves problems

Related: Why Customer Profiling Could be the Best Investment your Company Makes

#5: Create more unique and varied content

As a rule, it’s not enough that you produce quality content. It has to be unique, too. But wait, there’s more. Creating quality, unique content isn’t enough anymore. It has to be varied, too. Meaning, just making articles – no matter how good the quality and how unique they are – isn’t enough. Today, written content needs to do more than ever to stand out. Long form content of 2,000 words or more that is well-organized is a great start.  But what will sustain your ranking is if you consistently produce content in other forms, such as:

  • Videos
  • Video Blogs (Remember to stick to these Three S’s for Creating Viral Video Content)
  • Podcasts
  • Interactive content
  • Games
  • (You can even make written content and categorize them into infographics, shareables, etc)

As technology grows, more types of content become available, and it brings with it a need to diversify your own work so you can stand out in the crowd. Learn these Five Elements of Quality Content (According to an End-user) to attract more visitors.

#6: Content Promotion

In case you haven’t heard, promoting your content on social media is a great way to gain new exposure and growth for your brand. Ok, social media itself isn’t a ranking factor, but Google is smart enough to look at it more and more for information on how useful your content is for visitors and followers. So distribute your content in as many social media channels you deem necessary. Like they always say in lotteries, the more entries you send, the more chances of winning!

Here are some of the ways content marketing helps boost your SEO in today’s world and into the future:

  • Social Signals – activity on your social media channels shows Google that your content is useful.
  • Earned backlinks – these are achieved when people naturally link to your content because they saw it on social media.
  • Increased traffic from social media channels – this results in additional ranking signals as people arrive and engage with your content

Final Thoughts

SEO is an incredibly dynamic industry that requires you to always be on your toes. By keeping these changing rules in mind, you put yourself in the best position to thrive. How about you? How do you adapt to the changes in the SEO landscape? Share your thoughts below!


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Latest SEO Trends – A preview of how SEO changes in 2017

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Here’s How to Manage Google’s Mobile First Indexing for SMBs

In the past few years, SEO has completely changed its meaning.

From simply matching the user search term – through providing useful information – to addressing user queries at greater level of ease and speed. SEO has become a marketing tool that is more about processing user queries rather than being a channel of increasing business revenue.

Google says that they change their search algorithm 1-2 times per day (around 500 times a year) just to improve their user experience. And only those websites can rank higher in search results that are built around the same objective.

Initially Googlewould only focus on findingthe exact match of“strings of words” entered by users to display search results. But after countering the highest level of spamming and lower user satisfaction, Google now considers only those websites to rank in SERPs that are useful to its users. Everything else is penalized.

Based on these recent updates by Google and the ever changing user behavior, we believe the following 5 SEO trends can be seen in 2017.

  1. Rankbrain

This is an artificial intelligence system launched by Google in October 2015, which brought a new level of user experience and SEO challenge in 2016, and is expected to show its full potential in2017.

Currently, the systemtries to identify the behavior/language of the users by analyzing the words/phrases searchedby them and keeping a record of what sort of results they choose. Then it uses its advanced formulas to bring the most relevant results each time the same query is searched by a user. And it is also equally effective at handling search queries never seen before.

In the coming year 2017, we expect Rank Brain to present greater challenge for search marketers as it continues to understand different user behavior for both text and voice search.

  1. Voice Search

Even though it was introduced a few years back (in 2013), but not many users showed interest in voice search until the end of 2015.

A survey conducted in 2013, showed around 85% of respondents had not used voice search at all. But a similar study conducted in December 2015 showed over 60% of respondents using it for some personally preferred search terms. And ever since, there has been a constant rise in thepopularity of voice search. In2017, we expect voice search to bring new opportunities for marketers as it attracts more user attention this year.

  1. Bounce Rate

Just like being an important quality measure of an Adwords campaign, Bounce Rate of a website is known to have great influence on organic rankings of a website too. The webpages with high bounce rate are considered to be less preferred by users (particularly for their search term). For example, a user searching for Chicago seo techniques may not be interested in SEO tips from a marketer based in Australia. And as soon as he realizes that the SEO recommendations are made by an expert outside Chicago, he clicks the back button without exploring the website.

Google now considers bounce rate as an important ranking factor for search results. So, it will be more challenging for marketers to match up with this quality parameter in the coming year.

  1. Accelerated Mobile Page (AMP)

For users who browse theweb on-the-go, the major reason for poor web experience is theunstable internet connection.And Google planned to counter this issue by introducingthe AMPopen source platformthat lets webmasters create pre-renderableMobile friendly version of the websites that is super lightweight, and is critically designed to load quickly even with an unstable internet connection.

And ever since the idea of AMP got popular and appreciation by all mobile users, Google has now introduced a mobile-friendly indexing system which checks each website for AMP files and ranks those sites higher in SERPs which are mobile phone compatible.This new trend is believed to bring a new level of SEO competition and opportunities in the year 2017.

  1. High-Quality Links

One of the oldest yet consistently important ranking factors for all search engines is the quality of backlinks pointing to a website. Google in particular has strict guidelines for creating backlinks for a website. It discourages a webmaster from getting involved in unnatural link building techniques like, large scale article marketing, directory submission, link exchanges, paid links and more.

Google is still very active in penalizing such websites employing unnatural link building techniques. Therefore, the best way to ensure a high ranking performing website in 2017 is by creating unique, useful, relevant content that your users like to share with others, which ultimately generates more backlinks for your site. The more informative or useful content you have, the greater are your chances of getting linked by your readers.

Apart from the SEO trends listed above, there are some other critical SEO quality parameters like,Microformats, Incorrect Robots.txt, Browser Caching, Active Social Profiles, Brand Searches,HTTP Page Requests that cannot be ignored in 2017. A marketer must keep updated with the latest SEO trends and design super-actionable strategies to get higher search rankings.


Author Bio: 

Dylan Moran is a digital marketing expert who enjoys writing about helping small businesses be successful with their Internet and social media marketing objectives.  He has extensive experience in community management, social media consultancy, child safety, and crisis management.


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Here’s How to Manage Google’s Mobile First Indexing for SMBs

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Here’s How to Manage Google’s Mobile First Indexing for SMBs

With the official announcement that Google is switching to mobile-first indexing, some small businesses might find themselves calling for help. SEO; being the all-important topic to consider whenever placing your brand on the internet, takes a major role in this message. What steps does your company need to take in order to overcome this update?

It’s actually here!

It’s been a highly debated and forecasted topic since the release of Google’s Penguin 4.0 update and their Accelerated Mobile Pages (AMP) Project. Finally, it was announced at this past month’s Pubcon Las Vegas that Google is now officially switching to mobile-first indexing.

The webmaster trends analyst at Google, Gray Illyes was the bearer of (maybe not-so) bad news, when he stated that Google would roll out a separate mobile index within the next couple of months. With the aforementioned service updates and the fact that there are more Google searches that take place with people using their smart phone or tablet devices than computers, this update was anything but surprising. For those that are not as keen in the area of search indexing, Pubcon explains the significance of it in their news article:

“History, Google has had a desktop index. That means they are crawling the desktop site, determining the relationship to the mobile site, and then they rank the mobile version of your pages based on the desktop version/desktop signals… Nowadays, since 85% of their (Google’s) results are mobile-friendly already and more than half of the search queries are from mobile devices, it makes sense to switch over the desktop index to a mobile index.”

Yes this is all very nice and informative, but what does this mean for Mobile SEO and the future of web development?

Why Oh Why?

Cheer up! Just remember this one statement: The trend is your friend.

If you’re the type of company that remains relevant and up to date with tech movements, you already know that Google loves (and I mean loves) to keep their software inline with current market directions. The trend we are seeing now is clearly this evolution of on the go cellular usage.

Image Source:

As beautifully put in this blog post;

“The internet is no longer parameterized by this huge desktop that sits on a desk in our living room and office but rather, it’s a way of life – something we’re all connected to during most points of our day.”

Due to this style of thinking, Google considerably favors mobile-friendly websites over sites that inhibit a consumer’s mobile user experience (UX). The issue with indexing a website purely off it’s desktop page, is that Google’s not evaluating the actual site that would inevitablybe viewed by someone searching off their smartphone. This is why this mobile first-index change has decisively been released. They will continue to generously rank pages that can easily be viewed on smartphones or tablets; and consequently the search engine crawlers/algorithms Google has in place will condemn your brand’s website if it doesn’t work well on a cellular/ tablet device. All Google really wants to do, is to build a search experience enjoyable by both smartphone and desktop users. This creates the question:

What actions does your business need to take in order to fight Google’s mobile-first indexing?

How you can be prepared for Google’s mobile first indexing

This terribly important shift in the search engine’s indexing will unfortunately leave many websites out in no man ’s land. Luckily, Google offers some recommendations on their official announcement page to make sure your brand doesn’t suffer:

  • If you have a responsive site where the content is the same across both desktop and mobile, you are in great condition and don’t need to worry about changing anything.
  • If the above isn’t your case, you should consider to serve structured markup for both your brand’s desktop and mobile versions.
  • Verify your mobile site ownership on Google.
  • If you still only have a desktop site, Google will continue to index your desktop like normal, even if they are utilizing a mobile user agent to scope out your site.
  • Only launch your mobile site when you are sure it is ready.

In a nutshell, the only pages that will be affected are the ones that have a mobile version, whichdoesn’t have the same content as its desktop counterpart. Reconsider how your desktop pages are constructed. Let’s say for example your desktop homepage has some content that’s missing on the smartphone version. Maybe this is an opportunity to rework how you display items on your desktop page so that it molds into an architecturally sound cellular site. Keep in mind that a good user experience goes a long way, especially now in the eyes of Google.

Traditionally speaking, Search Engine Optimization (SEO) has and always will be based off how well your website looks in the eyes of search engines. Strategic keyword density, backlink building, content creation, etc. achieve this. With the entire world going cellular, this approach slightly changes. Now web developers have to pay even more attention towards how well a website looks in the hands of a user. Things to ask yourself now are:

  • How well formatted is my website?
  • Are the pages easily navigable?
  • How fast can my mobile site load?
  • Is my site responsive? Is the content easily searchable and usable? Are there unplayable videos within the structure of my web?

What Next?

The biggest concept to understand from this update is that if you haven’t been keeping up with your common SEO practices, you need to start now. Just remember to think mobile first. Reevaluate your business goals, so that they align with the notion that mobility is key in our tech savvy day in age.

With a good content strategy, your small business can achieve exactly what this software change is promoting; a superior and exciting web browsing experience through Google’s search engine.


Author Bio:


Jacob is a creative content writer for the digital marketing agency Aumcore. He enjoys writing blogs and learning about interesting and relevant content about advancements in Mobile SEO and information technology.




Increase your sales and revenue with Better Lead Generation Strategy!

Go explore The Savvy Marketer’s Blog or Learn more about our Lead Generation Services

Talk with our Marketing Consultant or Dial 888.810.7464



Software Company Favors Callbox Sales Leads Over Own Contact List

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Software Company Favors Callbox Sales Leads Over Own Contact List

Product/Service: Microsoft Dynamics
Campaign: Lead Generation

A Microsoft-Certified IT company wants to outsource for lead generation so that its inside sales team could focus on converting leads into sales. It chose Callbox to handle the prospecting and appointment-setting campaigns that targeted manufacturing and distribution companies.

Given the very specific objectives by the client and armed with an array of lead generation tools, Callbox immediately set out with a highly targeted contact list that eliminated prospects that did not qualify the client’s criteria. Satisfied with the results, the initial three-month contract was followed by a six-month term, which continued for five years.

Find out how Callbox was able to consistently fill the client’s calendar with quality leads month after month for five years.



Check out the Full List of our Client’s Success Stories

Watch Callbox Videos and Revamp your Marketing Campaign!

The Problem with (and Solution to) Database Decay

Related: The Problem with (and Solution to) Database Decay

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Simple New Year’s Resolutions for Your Business

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Simple New Year’s Resolutions for Your Business

If you’re still shopping for Christmas presents, good luck to you. You’re too late. There’s one thing that you can do and not be late, though. It’s coming up with a New Year’s Resolution for your business. See, the start of the new year is the perfect time to start with a blank slate because when you’re back to the drawing board, it’s easy to see things and easier still to measure your achievements (or lack of them) versus your goals. So when the clock strikes 12, don’t hit the ground running just yet. Make sure you have this list of things you can do to start the New Year right.

Get New Business Cards

Your logo can stay the same for as long as you wish. You know what they say about “fixing things that ain’t broken”, right? Good logos never grow old. You what does? Business cards. In this advanced digital age, business cards are one of the few things made of paper that still manage to have meaning. Yeah, I’m surprised, too. But with all the high tech marketing options out there, business cards still remain essential tools for many business owners, executives, and professionals. Whether you’re attending the next Dreamforce or similar trade shows, networking events, or just going to client meetings, it’s important to have professionally designed business cards with you at all times so that you can present the best possible materials to potential clients or customers.

I don’t need to tell you what a good business card looks like. I’m guessing your graphic artist has that figured out. Add this to his list of must-do’s and make sure to have it printed before the year ends. Learn how we got leads from joining events like Dreamforce.

Spruce Up Your Website

Ok, your website may still have Christmas-sy feels right now, but for the love of the Beatles, please do away with that before January 1 sees the light of day. Get rid of the red-and-green and snow/snowflakes, flowing ribbons and glitters and all things that remind you of Christmas. On January 1, your clients and prospects need to know you’re back to serious business (not that Christmas isn’t serious) and your online presence need to amplify it. Your website should also look consistent with all of your other marketing materials, online and otherwise. Of course, it should still be easy to navigate and use, especially for people using mobile devices, because you know, mobile is still going to rule.

Related: Why Marketing Leads Production Shouldn’t Go on a Holiday

Give your Social Media Pages a Makeover

Did your social media guy avail of his paid VL the last two weeks of the year? Don’t worry. Just tell him he has a lot of catching up to do. Uhm, in case you don’t know, social media can be an incredibly effective way to reach out to customers, and if your social media profiles are going to be the first things people see when it comes to your business, they need to also present a strong branded image to potential customers.

So get rid of that profile photo and cover picture or pinned tweed you’ve used for the longest time. Find the most recent photo and the one that you believe best puts your business or organization in the best light (sometimes, literally) and let it do the talking.

Related: Influencer Interview Series: Mike Allton Wears The Social Media Hat

Determine which Channels to Focus on

As soon as the year starts, you have to have a channel to focus on. Will it be email, blog posts, Facebook ads, Twitter, Google Plus, etc.?  Get a clear picture of your channels so you can develop strategies for each, and perhaps an overall strategy that makes them all a cohesive unit. You’re familiar with “the whole is more than the sum of its parts” thing, right? While at it, you can develop landing pages for specific products, promotions, or events. Based on experience, these convert much better than a standard product detail or event page. Makes sure you always have a way to track your results.

Do you know that Inbound and Outbound Strategies is a Match Made in Marketing Heaven

Be More Familiar with Your Clients/Prospects (and the Competition)

Lastly, don’t just spend the holidays in an attempt to increase your waist size. In between stuffing your face with pasta, ham, chicken, pastries, and marinating your liver in alcohol, spend some time studying the trends of your clients and/or prospects. Study your keywords. If you could label your campaign in one word, what would it be?

This is the moment when you should be at your most creative. Always ask yourself what your competition will be doing. From there, study how you can differentiate and stand out. The ultimate goal is more revenue, but at the start of the year, your initial goal should be for more people to connect to you and your brand.

Parting Shot

Setting things right as soon as the New Year starts is crucial in your success or failure for the the year. It’s great to start with yourself, such as your bad habits and things that you need to minimize doing to improve your productivity. But sometimes, it doesn’t always have to start with yourself.

Before you plan out, make sure you read the following blogs:


Start with simple things you can do for your business or organization

and maybe, just maybe, it will rub off on you. Advance Happy New Year!


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